There are 3 layout templates included in the package along with 5 color skins css files to choose from. You can display feature information, benefits, video, newsletter screen shots and customer testimonials. HTML5 Audio Player with playlist is great for those who want to add audio interactivity to their website. Use the product in ONE SINGLE NON-COMMERCIAL project ( website or other multimedia project not generating income ), your personal work or work for a client. Use the product in ONE SINGLE COMMERCIAL project (website, CD-ROM, offline presentation etc), your personal work or work for a client. Earlier this month, we explored how you can use effective calls to action in your online marketing. Just like a call to action, a landing page needs to be carefully crafted in order to maximize its potential. A clear, prominent headline helps people get a quick idea of what your landing page is about. On this Hubspot landing page, the headline stands out and clearly explains what the visitor will receive. The headline also clearly relates to the call to action you have to click in order to get to the landing page.
In addition to explaining the offer, you need to tell people what they’ll get out of it. You may find, however, that you get more qualified leads if they have to fill in more form fields.
On the landing page for its email newsletter, Litmus makes the lead capture form stand out with its placement up top. On this landing page for Terminix, there is no navigation that could potentially lead visitors astray.
Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%.
Better yet, a landing page per list, or per campaign, gives you the power to maximize the effectiveness of each individual funnel.
Perhaps best of all, dedicated email landing pages allow you to use all of the great conversion optimization techniques that usually apply to your landing pages, so you can use the same tactics in relation to email marketing. Over the last 12 months, there seems to have been a big lift in the number of online businesses using dedicated landing pages to drive an increased number of leads into their email marketing funnels.
If you have a B2B software company then this example from HubSpot is one of the purest you’ll find.
Each of the above examples employs a number of tricks that you must use if you are setting up a landing page dedicated to collecting leads for your email marketing.
The Unbounce example above uses arrows to further highlight its already obvious call-to-action (CTA). Having a big, colorful button is a no-brainer and a standard landing page optimisation strategy, so make sure you do it, too! A key benefit of using a landing page over a simple subscribe form in your footer or sidebar is that you can really sell your email marketing campaigns. Write copy that addresses the key why of your marketing list and answers customers’ key questions or doubts about why they should subscribe. You don’t have to make it long, the AWeber example above does a great job with seven clear points and great copy as to why you should subscribe to its blog newsletter. Social proof shows visitors that they need to subscribe; otherwise, they’ll miss out on what the crowd is getting! Both of these tactics are great as they help you drive otherwise “dead” traffic (traffic that may not convert to your primary call-to-action) into potential subscribers that you can then educate, earn their trust and convert into customers! Any time you do a webinar, share a slideshow, use social media, or even just send emails with a signature, you can easily drive customers to one of your dedicated landing pages (preferably the most targeted one) and get extra subscribers without additional effort. Having the right landing page for the right content will also dramatically increase your conversions.
This guide will give you the knowledge you need to set up at least one dedicated landing page for an email marketing list. For even more detailed tips on this tactic, you should check out parts 1 and 2 of Vero’s guide to using landing pages in conjunction with educational content to maximize the number of leads that turn into paying customers. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Well documented help files are also included in the package so you can make customizations quick and easy.
Check out these eight tips to make sure you have all your bases covered when it comes to landing page optimization. Remember, time is valuable, and you have just a few second to make an impression and get people to understand. Explain exactly what the offer is, when or how the offer can be redeemed, and other pertinent information. Typos will make your copy harder to read; plus, mistakes can call your professionalism into question.
You can follow up later, once you’ve had time to establish a rapport, to get more detailed contact and background information. This means you can play with all of the elements from the moment the customer hits your landing page to the moment they receive and react to your emails.
This sounds super obvious but having a really crisp, clear call-to-action is a must, no matter what you are selling on your landing page. There are a ton of guides out there on optimizing landing pages, and a landing page for email marketing is no different.


Using a display-style ad in the sidebar they drive traffic to their educational email course. Using AdRoll, Perfect Audience or other remarketing software makes it easy to retarget blog or site visitors on Google and Facebook.
If you have a slideshow on sending targeted email marketing, and then follow up with a link to a landing page that sells an educational email course on the same content, it’ll work very well!
If you have any questions on how to get this set up, I’d be happy to help you get going!
Chris spends his time working with Vero's customers to send smarter emails based on what their customers do and don't do on their website. The key here is to test the number of form fields and decide what’s right for your company based on results. Show a customer using your product, record and share a video testimonial, or use a video to quickly introduce people to your company so they can put a name, a face, and a voice to your team. This way, you limit distractions and prevent visitors from leaving the page before they convert.
Rick shows clients how to turn their marketing challenges into opportunities that yield measurable results. If you sell a complex product or service, it would be especially advantageous to create individualized selling paths to send to prospects. Use Landing Page Creator to generate squeeze pages with built-in sign-up forms integrated with campaigns.
Using ads, you can drive traffic to one of your dedicated landing pages without spending a lot of money. Try creating a personalized selling experience that includes a proposal, specific content, or an important download, and then email that specific URL right away. In no particular order, there’s something for every level of landing page managers here from beginner to expert.So dig in, and have fun!1.
Go beyond traditional landing pages by presenting your message in more personal and innovative way — video spokespeople can help introduce your product or service, spice up your FAQ, or act as a tutor or guide.25.
When you’re launching a mobile campaign — from an in-app ad, to display, or anything in between — that’s a good time to make sure you are serving up a mobile-optimized page designed to work on common smart phones. Mobile traffic should get mobile pages.Mobile-optimized landing pages created in LiveBall2. Co-branded landing experiences give your partners opportunities for increased market visibility.
But what about all that traffic from your regular campaigns that might be coming from mobile devices (especially your email campaigns!)? For key campaigns, set up logic to sense when traffic is coming to your landing page from a mobile device and automatically route the visitor over to a mobile-optimized version of the page.3. In terms of bang for the buck, direct marketing can still be one of the most effective ways of reaching your potential customers. Build rapport and capitalize on international growth opportunities by publishing pages in your user’s native tongue.DHL localizes pages for over 150 countries4. Campaign or creative-specific pages allow you to easily deliver targeted messaging across different channels — and you can test and optimize based on results.27. Most of your landing pages are probably designed to capture a lead or drive sales through your e-commerce engine. Create onsite pop-up or lightboxed “ads” offering relevant product promotions on home and top-level site pages.
Offer creative should testable, trackable and managed in real-time!“Layer” ad landing page on JWatch.org28. Design content pages to entice visitors to engage with you socially, and track the social conversion as a success metric.Overland Storage’s social contest landing page5. Get local.  Use geo-location to detect what country, region, city or zip code a visitor is arriving from and use that to dynamically serve up localized content. Why serve up the same page content for everyone when you can serve up dynamic content that is relevant? You can create one basic page and then extend it with dynamic content to ensure it is relevant for the audience that lands there.
If you offer customers live online support or “chat” on your website, try testing this feature on your landing pages as well. For pay-per-click landing pages, try dynamic content substitution for keywords where marketers populate the users search query in their landing page content. Use behavioral tracking to tag the “chat” action as a soft conversion or to measure the interest and effectiveness of the feature.30. Segmentation experiences are designed to engage and quickly move visitors into the conversion funnel.
But a microsite can deliver a highly differentiated subset of information to a highly targeted audience. Test and optimize your microsite experiences for improved lead and transactional conversions.31.
Test segmentation by audience, offer, need or stage in buying cycle.Our customers segment to engage visitors7. Create multi-page, navigable user experiences to deliver rich, topic or campaign-specific content.
Try testing directional cues that visually guide the eye towards the form — these can be explicit, such as an arrow, or a slightly more subtle “implicit” directional cue, such as body positioning or direction of a person’s gaze.8. Try asking a few multiple choice questions on the landing page each time a lead returns for nurture fulfillment – usually from email marketing. Use subscriber information to populate landing pages from email traffic, or try substituting different forms based on conditions.
Over time, you’ll build up valuable profiles for your sales team to use for qualification.9. For example, give returning, non-converting visitors a shorter form or pre-populating forms with known information.33.


With QR codes we now have a way to give someone an easy, immediate call to action from anything people come into contact with (print ad, direct mail, window sticker, product insert, etc), and drive them into a relevant, mobile-optimized landing experience.10. Did you know that testing in Facebook can be as easy and as straightforward as testing standing landing pages? Pulling in Facebook-sized pages via an iframe is becoming more popular as companies become increasingly “social” on the web.
With multi-step experiences, content can “pay off” the previous click and encourage visitors to continue moving through the conversion funnel.11. According to a survey from Pit Stop Media 52% of online retails use some sort of progress bar during their checkout process, and among those, 80% use some sort of sense of action or “moving forward” indicator through arrows or next page links. Spiff up your business card or resume.Most business cards and resumes list a company’s home page URL. They took the time to visit your page, so send them to an experience that describes your company from a personal point of view. In a personalized experience, you can include your job description, white papers, favorite links, or a contact form.14.
For example, testing a single landing page against a multi-page experience like a microsite or a conversion path.
Within each of these tests run a high impact MVT test (think headline or imagery) to find winning elements within a page. Often called “jump” or “splash” pages, these interstitial pages are intended to romance the visitor into moving further into the conversion funnel — these types of pages work especially well for subscription services.15. Let your landing page platform do the heavy lifting so you can focus on what’s being testing rather than how its being tested.38. Have a library of valuable white papers and reports that are free for download by the general public? Create multi-step, interactive user experiences designed to deliver a customized response or recommendation, based on provided answers. Consider creating an asset “gating” strategy designed to capture lead and increase online lead conversions from organic web traffic.
Consider allowing promotional material (such as a brochure) to be downloaded without requiring personal information.
Or, for high-value assets, test a “try before you buy” option, giving access to an abstract prior to displaying your lead form.17.
There will always be people who prefer to pick up the phone and talk to you directly; usually they are “hotter” and more likely to purchase.
Make sure you have call tracking in place on your landing pages so conversions are accurately attributed. Rather than have a standalone demo or cycled presentation running at your booth, try an interactive landing “experience” that captures leads for contests, giveaways, newsletter subscriptions and interactive demos.18. Making a memorable, feel-good campaign means exciting the public and getting them involved. Many shopping cart experiences are sub-par and difficult to improve, however, warming pages can provide significant lift within e-commerce experiences.
True story: while waiting in line at an event, a woman (working for Infinity) asked me to partake in a sweepstakes.
Pre-cart warming pages can help visitors see more value in the product and brand behind it. Test entire web pages or sections of your pages within an iframe (a separate “inner” web page that can be pulled into your “outer” web page so the two appear to be one unified page) for ongoing optimization of your site content, forms, offers, etc.
As you all know, the hardest sale — whether it be a free white paper or a high-ticket item — to a customer is the first one.
With the first sale, you deliver on your promise and once you deliver on your promise, you establish a mutually-beneficial relationship. Catch more conversions from your direct mail by using personalized urls (PURLs) and corresponding landing pages. Also, once you’ve received a “yes” commitment from a customer, its easier to continue the positive pattern of continued “yeses.” Up-selling refers to when you offer an additional item or an “upgrade.” A shoe salesperson offering weather protectant for your new boots? Remember to pre-populate form and page content to increase relevancy and reduce workload for the visitor. After securing a free site registration, try promoting your trial subscription on the thank you page. Quizzes, assessments and surveys are an interesting offer that can be tested in any type of lead generation campaign. Value can be added to this offer by bundling a related white paper, report or on-demand webinar along with the quiz.
You may or may not be familiar with the socialization of white papers, reports and best practice guise, but here at ion we have experimented with adding social and interactive features to documents that are typically pretty static.
Social white papers allow you to measure reader engagement and connect with the reader beyond the initial conversation. In addition to being super cool, when linked to social landing pages allow for networking opportunities with other readers and the white paper author via a comments widget or “tweet this” functionality.Social white paper and landing pages in LiveBall46.
Add (7) interactive WOW features (see 47-52) Add rich, layered and interactive motion content to your pages to help you add the wow factor your competitors are lacking.
Rather than spending exorbitant amounts of money on custom Flash or javascript, utilize a landing page platform that empowers you to make beautiful, sophisticated pages with lots of “wow” — no code or development resources needed.47.
Or, trigger forms, special offers, or additional information to be displayed in lightboxes.52.



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