To be fair, I don’t think there have been any public stories on Linkedin actually enforcing this policy on long-time active users.
Founded by former Facebook employees, Quora is making the same mistake Facebook started with, the only difference being Quora has never tried correcting it standing firmly by their questionable decision. It is still hilarious to find such an adamant policy enforcers on the Internet, and it makes me wonder how Quora managed to put a bunch of lunatics to frame a policy on the Internet that forces users to reveal their identities. In an obvious effort to profile the web, Google started Google Plus with a very strict real name policy which ended up in lots of controversies. The policy didn’t work for Google Plus well, especially when they started aggressively integrating it into Youtube (where few people use real names). On July 15, 2014 it was announced that there were absolutely no restrictions as to what name you should use when registering an account at Google Plus.
The post Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified appeared first on Internet Marketing Ninjas Blog. We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums! You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts.
Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser.
Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context.
Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers.
Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem.
For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical. The single most important element to winning with local PPC is the utilization of radius targets.
The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS. Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy. Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on. Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location. How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business? We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts). In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly.
When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors.
These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow). This article is my first step in the long-lasting experiment: Making the most of calls-to-actions. Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase.
I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit.
For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly. The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it.
If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc. Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. While remarketing can be a powerful channel for digital marketers, setting up your first campaign can be a challenge. There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account. If this is your first time remarketing, you will need to add a remarketing tag to your website.
Next, enter a membership duration for the list, which will determine how long the visitor’s cookie will stay on your list. Once your list is created and the remarketing tag is implemented on your site, an audience list size will begin to populate. Once your remarketing list has been created, it’s time to turn your attention to creating the Remarketing campaign in AdWords. Haruka Tenou, the alter ego of Sailor Uranus, 17 years old, is so good at her tomboy look that she fools the Sailor Scouts. I read an article where I discovered in an ongoing effort to revitalize the tweed industry (which I wasn't, honestly, aware was suffering, though I suppose everything niche market is), Sir Sean Connery presided over "Dressed to Kilt: Colors of Scotland" on March 30. Economic hardships aside, I love me some kilt action (friends will giggle as they know the full extent of this love).


Met Costume Institute exhibition "Braveheart: Men in Skirts" (2003-2004) explored not only the rich history but also the continuous morphing and adoption of skirts in men's fashion.
Men, if you're not braveheart enough (unresistable bad joke, apologies) to go with the full-fledged traditional plaid kilts, try on a Utilikilt. This is not the typical Utilikilter, but I love how he took this item to a whole new place: instead of toughening it up, he nerdified the manly skirt with the pulled up socks and Rod Laver Adidas'.
The riders' jackets all have the primary color of red, blue, navy or gray, accented with collars of red, blue, white or mustard, sometimes with yet another color of contrasting collar edging.
Though I myself have never tackled such a garment, challenges working with this particular paper would, I imagine, include transparency and flimsiness. The real test of the impact of such an exhibit will be if these fashions will be disseminated and accepted by the masses, i.e. I'm all about upcycling and repurposing clothes, so this struck me as particularly awesome (I've also been known to wear shirts backwards to alter the necklines).A  It's taken an economic recession (fast becoming a depression) to resurrect the retooling of clothes, which have become so disposable in recent decadent decades. This new tool will allow consumers to search for merchandise using images instead of words.
Swedish fashion chain Hennes & Mauritz has joined forces with Electronic Arts (EA) to create a virtual world of fashion. It helps people to find, share, and access an amazing wealth of content regardless of how they connect or where they are located.
In case you are reported for not using your real name, you have to provide your ID which means you have to use your legal name.
They provide advertisers the ability to promote additional links to their website within a signular PPC ad. Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP. Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster. No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change. Link text and landing page content should directly relate to the standard ad the sitelink is paired with. Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page.
When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad.
There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples.
Budgets might be extremely tight and every penny needs to count, especially for small businesses. In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes.
Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth. When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s).
Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics. This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location.
As a result, PPC influenced more people to physically go to these places and grow these businesses.
You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit.
To help with that, we’ve provided a step-by-step look at how to create your first Google AdWords remarketing campaign. The second step required in this process is to create a remarketing campaign within your Google AdWords account. This small snippet of code allows for visitors to be tagged with a cookie required for your remarketing ads to be shown to them once off your website. If you’re not sure which campaign settings to use, check out our post on optimizing campaign settings.
Completing this process has now assigned the remarketing list you created to the remarketing campaign being put together. Skirts for men have the feeling of being very primitive and traditional, but also somehow futuristic, perhaps because many visions of the future involve the blurring of gender roles. Only invented in the 1990s, the grass roots company was founded in 2000, they're more rough-and-tumble, a bit hardcore carpenter-y. They're comfortable and practical, but they're also edgy because Americans are still uncomfortable with the disolution of gender boundaries. Browne's skirt suit, which retailed for $4,370 but was marked down to $1,288, has already sold out.
Allow me to provide the visual setup for anyone whose only point of reference is National Velvet (1944) and still shots of Coco chanel at the tracks with her patrician lover.
Yes, this humble stuff is the focus of an annual challenge to use as the sole fabric of a wedding dress. But like all materials, I suspect experimenting with various brands would be part of the process, finding the texture, weight, stiffness, etc., that best suited various parts of the garment. Lots of statistics-- which as any fashion reader knows is pretty uncommon-- of class, social, and monetary indicators, some of which suggested conclusions different from what I'd believed. None of these tidbits of information were alluded to, much less explored in the exhibit or lecture. In previous centuries, textiles were so precious and the labor that went into the creation of clothes so intensive that it was the rule rather than the exception to re-fit, re-accessorize, and retool them.
Also, they can build and personalize a virtual model that matches their measurements -- height, weight, body shape -- and even a headshot photo. The showcase invites players of the game to create outfits for six different design themes. For us, the stuff pack is a fun opportunity to meet our customers in a new and exciting environment and to show parts of our summer collection," H&M's Head of Marketing JA¶rgen Andersson said.
As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks. When implemented properly, we typically see conversion rates rise with the presence of sitelinks. And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns.


So, how do you execute a winning local PPC strategy when there’s such little room for error? Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both. And that, really, is the whole point to this entire post: utilize these tactics to make more money. This leads to more sales (or leads), which then translates to bottom-line dollars for the company. Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time. Through this blog post, we will show how to upload image ads into your campaign for remarketing purposes.
Having this tag active and installed on your website is required in order to pool your remarketing list. I love the contrast between the feminine associations with skirts and the manliness of the man who dares to wear them. The company understands and actually uses the discomfort that many men feel about skirts, using well placed jibes to encourage potential customers to take the plunge: "If you're man enough," one page concludes with a wink. There are various jumps around a labyrinthine course with end poles shaped and painted like pastel East Land Village cutouts: 2-dimensional purple school houses hold up one jump, buttercup yellow windmills hold another. Helmets were not the cute velvet caps of past (I've considered buying a vintage one for winter months), but a design that more closely resembles a car racing helmet, but still in the traditional black. I'm always interested to learn how technology affects textiles and by extension, fashion, but it's equally interesting to be confronted with garments made of material whose primary function is not the building block of a dress (some will recall my earlier post on a similar duct tape prom dress competition). Frankly, the whole contest reminds me a bit of the Charmin "quilted" toilet paper ads of bears and things sewing toilet paper for a supposedly softer, quilted product. Well organized chapters in approximate chronological order that concentrated on class struggles, gender discrepancies in spending, wearing, and reading fashion images, etc. I hope we return to quality clothes with the expectation that they will survive many years and even multiple owners, taking an example from garments like this dress which was in active wear for a full century. Available through EA online and in stores later this month, the stuff pack contains virtual replicas of clothing from the fashion chain's summer collection. The public will vote online for the top twelve entries each week, which will be featured in the Fashion Runway Showcase. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. That said, remarketing can be an extremely powerful tool when working to increase the ROAS (return on ad spend) of your pay-per-click marketing efforts. It weakened a bit in the last chapter or two as Crane struggled to distill late 20th century fashion complexities, but I'll forgive her that, the rest was so impressive. I keep my own wardrobe new by periodically altering existing items-- it's amazing how changing the hemline, adding buttons or decorative zippers, or even turning them backwards breathes new life into them. The 3D angle allows users to view garments on themselves from the front, side and back, to ensure that the style, color, pattern and fit are right.
The winner's creation will subsequently be put into production and will be sold in H&M stores.
Stay safe on the web and take preventative measures to protect your content on the web.We saw an increase in the number of sites with thin, low quality content.
Shoppers can also email images of their looks to friends and family to help them make final purchasing decisions. Such content contains little or no added value and is often scraped from other sites.2015 spam-fighting effortsAs always, our algorithms addressed the vast majority of webspam and search quality improvement for users. The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line.
And like any real estate, content is an asset you create for your company, not a cost center..
One of our algorithmic updates helped to remove the amount of hacked spam in search results.The rest of spam was tackled manually. Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages.
After prioritizing the reports, we acted on 65% of them, and considered 80% of those acted upon to be spam. Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with. Thanks to all who submitted reports and contributed towards a cleaner web ecosystem!We conducted more than 200 online office hours and live events around the world in 17 languages.
For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2. These are great opportunities for us to help webmasters with their sites and for them to share helpful feedback with us as well.The webmaster help forum continued to be an excellent source of webmaster support.
Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases.
Webmasters had tens of thousands of questions answered, including over 35,000 by users designated as Webmaster Top Contributors. Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description. Also, 56 Webmaster Top Contributors joined us at our Top Contributor Summit to discuss how to provide users and webmasters with better support and tools.
In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3.
Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location.
This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4.
Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position). Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site.
There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend.
At the same time, there are only so many "alternative" job titles you can include in your body content.



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