Marketing managers are needed to successfully push a company in the right direction in terms of targeting the business’ ideal customers and pricing its goods and services accordingly. Marketing managers handle a client’s marketing strategy, looking for ways to push the organization’s brand name into the public arena for potential customers to see.
Marketing managers should have at least a bachelor’s degree in business administration with an emphasis on marketing, though many employers now seek applicants who have completed a master’s degree.
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Advertising managers occupy an integral position in the creation of effective strategies that build a brand’s reputation and generate sales of goods or services. They also are involved in researching and selecting the appropriate ad mediums and in negotiating contracts with media companies and other third parties. In larger companies, ad managers usually work with colleagues from other departments, including finance, sales and creative.
The job of an advertising manager typically involves working under the pressure of deadlines and may include traveling to meet with clients and media representatives. More than 28,000 advertising and promotions managers were employed nationwide as of May 2012, according to the U.S. As of 2012, advertising and promotions managers earned a median salary of $88,590 a year, according to the BLS. A bachelor’s degree is required for most advertising manager positions, the Bureau of Labor Statistics reports.
The BLS describes a series of core competencies that advertising managers should possess, including well-honed interpersonal and communication skills, and the ability to manage employees and make informed decisions. Of course, creativity is required for thinking up new and fresh ways to pitch a product or service, or increase a brand’s visibility and reputation in the marketplace. Tesco is recruiting staff for its UK stores from Slovakia after bosses claimed no suitable British candidates were available, it emerged last night.The supermarket chain has offered 12 weeks' training, plus help with immigration paperwork and housing, in a bid to lure English-speaking recruits from eastern-Europe. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.
Employment opportunities for marketing managers are expected to increase 14 percent by 2016, according to the Bureau of Labor Statistics. They work with product development and market research managers to gauge the demand for certain goods and services to estimate what the ideal price point of the client’s offered goods and services should be, as well as the demographic of the client’s target audience.
A bachelor’s degree takes four years to complete, and a master’s degree takes an additional two to three years to earn after first obtaining a bachelor’s. Food and Drug Administration (FDA) issued new guidelines distinguishing between apps that require regulation.
An ad manager’s job can include many responsibilities, some of which vary depending on the place of employment.
Advertising managers create and manage budgets for campaigns and often act as liaisons between their agencies and clients seeking exposure. Job responsibilities may be divided among various advertising managers within bigger agencies.
Computer systems design and telecommunications carriers were among the highest-paying sectors for these professionals.
College marketing courses, as well as classes in consumer behavior, market research and sales, are helpful.
They must also be able to analyze data and define industry trends in order to determine the best strategies for clients. Price points are especially important, as marketing managers must ensure that the selling price of the client’s goods and services is competitive with rival organizations, but also are on par with what most customers would be willing to pay.

In general, however, these professionals generate ideas that inspire ad and marketing campaigns, and oversee the teams that develop advertising.
Indeed, the BLS expects ad managers with knowledge and skills related to Web-based advertising to enjoy stronger job prospects.
Managers usually have previous work experience in advertising, marketing or promotions, and many are former advertising specialists, sales representatives or purchasing agents.
They claim that they are struggling to fill roles with British candidates - despite the 2.5million lining up for unemployment benefits. The country, formerly part of communist Czechoslovakia, has has an unemployment rate of 14.5 per cent. We do it as a last resort.'The news comes days after claims by the big supermarkets to be driving economic growth by creating thousands of jobs were exposed as a sham.
For example, if an organization sold its goods for too little, profit margins would shrink dramatically, prompting the business to perhaps go into debt. Although it is not required, prospective marketing managers may seek certification to increase their attractiveness to employers. However, if an organization sold its goods for too much, then customers may not be willing to pay for them when they could get them elsewhere for less, costing the organization valuable business.
A marketing manager’s primary duty is to work with the client and employ market research to strike a middle ground. Employment prospects and salary ranges typically vary based on an individual’s work history and educational qualifications. Education and Training for Advertising Managers A bachelor’s degree is required for most jobs in advertising. Some agencies and organizations prefer ad managers to have degrees in journalism or advertising, according to the Bureau of Labor Statistics.
Courses in consumer behavior, market research, sales and the visual arts can be helpful aspects of an ad manager’s education and training. Strong decision-making, interpersonal, budgeting and time-management skills are also recommended for those interested in a career as an ad manager. Many started their careers as sales representatives, purchasing agents, buyers or public relations specialists before being promoted to management. News & World Report’s respected college rankings, Marketing Programs Online offers you current and accurate information for on-campus and online education in allied health programs. Find your ideal school or degree program and begin your journey toward a career in the marketing and advertising field. It builds brand awareness, identifies consumer preferences and purchasing habits, attracts new customers and strengthens relationships with existing customers. These duties may include directing a company’s sales strategy, analyzing sales statistics, and overseeing regional and local sales management.

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