Online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013, while TV ad revenue will decline by nearly 3% per year during the same time period.
Video ad views exploded in 2013, topping over 35 billion views in December, averaging over 100% year-over-year monthly growth during the year. Online video ads are significantly more expensive than other formats, but prices are steadily declining as more publishers rush into video, and placements open up. Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats. Viewability, the question of whether video ads are actually seen by multitasking online viewers, has emerged as an issue, but we believe that overall demand for online video is too high for viewability to put too much of a crimp in the video ad market. Streaming devices and connected TV accounted for just 2% of online video ad views in the fourth quarter of 2013, but companies like BrightLine are experimenting with formats to grow this new niche market.
Newly launched video ad platforms have been among the companies to adopt programmatic tools, including real-time bidding, ad exchanges, and advanced analytics. Examines how video ads stack up against other digital advertising formats in terms of both cost and performance. Looks at the issue of viewability, and explains how the problem could impact future spending on video ads.
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Programmatic’s share of local digital ad spending will double in 2015.  Mobile also continues to increase on the local level. To determine whether a wide color choice is a bright idea, researchers examined the sales of products offered in various colors over the span of a year. 34% of all unit sales are for black items, making black the most frequently purchased color for an item. Black is 2.4 times more popular than the next most popular color, white, making it essential to a brand’s product selection. More than 40% of the world name blue as their favorite color, yet bright blue is only the third most popular color in terms of sales.
Yellow is one of the least popular colors and earns the second-lowest average revenue per unit rate.
While this research serves as black-and-white proof of the value of color and provides a blueprint for creating a lucrative color mix, it’s important for brands to customize their color options to reflect the specific tastes and trends of their target markets. MDG Advertising is a full-service advertising agency and one of Florida’s top branding firms.

This entry was posted on Sunday, October 26th, 2014 at 10:01 am and is filed under General, Retail Marketing. While monetization for sports sites in May stayed relatively level, monetization for entertainment, news and technology sites continued to drop, by 11, 13 and 22 percent, respectively. Of large, medium and small Web sites, large Web sites (100 million page views a month) showed the biggest improvement with a sixteen percent increase from April, from 18 cents to 21 cents. The PubMatic AdPrice Index is based on data from more than 3,500 publishers, approximately 85 percent of which are based in the US, and billions of ad impressions.
The June PubMatic AdPrice Index indicates that the sputtering economy is still having an affect on the overall monetization of online advertising, while certain verticals, especially social networks and gaming, had a significant upswing in ad pricing. PubMatic's AdPrice Index reveals there was a 0.7 percent drop across all aggregated Web sites. Large Web sites (more than 100 million page views each month), however, fared much better than their medium and small counterparts with a 16 percent gain from the previous month. Medium sized Web sites (between 1 million and 100 million page views per month) showed a less than 1 percent difference in pricing from April to May - they remain at an average 33 cent eCPM. Social networks showed a very sizable 66 percent average eCPM increase going from 19 cents in April to 32 cents in May. Gaming also experienced a strong surge, with the vertical's average eCPM increasing 51 percent. The entertainment vertical had a modest 11 percent drop, going from an average eCPM of 33 cents in April to 29 cents in May.
Aggregate Index: Data for All Web sites is computed using a weighting of 65 percent large Web sites, 20 percent Medium Web sites, and 15 percent Small Web sites based on an estimate of overall traffic in the online publishing market.
Michele Madansky, Ph.D., media and market research consultant, former VP of Global Market Research for Yahoo!
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Fortune 1000 companies, startups, digital agencies, investment firms, and media conglomerates rely on these newsletters to keep atop the key trends shaping their digital landscape a€” whether it is mobile, digital media, e-commerce, payments, or the Internet of Things.
They want to be able to express their style and create an impression through their use of color, whether in apparel, accessories, or automobiles.
They divided their results into chromatics, which are colors with distinct hues, and achromatics, which are colors with no hue or a natural one. With offices in Boca Raton and New York City, MDG’s core capabilities include branding, logo design, print advertising, digital marketing, mobile advertising, email marketing, media planning and buying, TV and radio, outdoor advertising, newspaper, video marketing, Web design and development, infographic development, content marketing, social media marketing, and SEO. It is based on anonymous data from over 3,500 publishers who work with PubMatic for ad network and layout optimization services. While this is an increase from April, this is still not back to as high as the March average. Your customers get impressed by seeing your product and services which is displayed beautifully and creatively.
Here we have web site designers who have minimum 3 years of Industry experience and who are aware of the trendy designing. On a psychological level, choice gives people a sense of control and a stronger emotional connection to the products they purchase.
Then, they compared the sales dollars and portion of unit sales generated by each of these two color groups. To discover the latest trends in advertising and branding, contact MDG Advertising today at 561-338-7797. Also, a good design compels your website visitors to explore your website further and much deeper.
The only way to keep your customers engaged and increase your sale is good content, easy-to-use features and exciting offers.
But after intense analysis, Stitch Labs has uncovered the power and profit potential of color choice and featured their spectrum of findings in a valuable infographic.
A recent Internet Advertising Revenue report, collaboratively released by the Interactive Advertising Bureau IAB and PricewaterhouseCoopers. The best thing about our designing team is they are always ready to provide with endless ideas and possibilities.
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