Building a successful online marketing strategy is just like building anything – it starts with a solid foundation.
SEO is a technique which helps search engines (Google, Bing, Yahoo) find and rank your website higher than the millions of other sites in response to a search query. 95% of searchers click on a page that appears on the first page results for Google, Yahoo or Bing, so it is important to appreciate the value of SEO. Building a solid SEO strategy consists primarily of selecting relevant keywords and providing valuable content related to those keywords.
Content marketing is important because it helps build your brand and inspire confidence in your company. Online content marketing has expanded the field to include blogs, training videos, podcasts, and even video games. A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching “Digg This” and “Tweet This” tags to the end of articles. In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community.
These three components are just the foundation of building a successful online marketing strategy and you don’t have to be an expert to understand them.
Los propietarios del portal, que alberga links para ver eventos deportivos en otros sitios, hicieron lo impensado: llevaran a juicio al gobierno estadounidense, al que acusan de haber cerrado sus dominios injustificadamente, sin notificacion ni juicio previo. En febrero pasado, Rojadirecta.org, portal favorito de muchos fanaticos del deporte rey, aparecio con la leyenda “Seized” (incautado) y los logos del Departamento de Justicia, el Centro Nacional de Coordinacion de Propiedad Intelectual y del Departamento de Seguridad Interior (Homeland Security). Sin embargo, ahora los propietarios del portal –la empresa Puerto 80- han entablado una demanda contra este pais por apropiarse de sus dominios sin notificacion o juicio previo, segun acusan, y piden la devolucion de estos.
Rojadirecta se especializa en compartir vinculos para que sus usuarios puedan ver en linea diversos eventos deportivos de todo el mundo, a traves del “streaming”. AMAS helps clients to make transformational change to their marketing and communications activities by developing strategies that are primed for the digital era.
Strategic planning: we define the role that digital can play in achieving specific business objectives. Resourcing: we review and advise on the skills, both internal and external, that are required to manage multiple channels.


Scoping: AMAS scopes, distils and documents technical, operational, marketing, communications and other requirements.
Procurement: we work with our clients to identify suitable suppliers, providing a full end-to-end procurement service for online technologies and services. Commissioning AMAS to conduct a strategic project has resulted in significant cost savings for our clients. Experto en innovacion y emprendimiento llego a Chile hace seis meses a cargo de una empresa espanola, con filiales en EEUU, China y Rusia, con el objeto de contactar a inversionistas privados para negocios de alto impacto. Vale la pena entonces, contrastar la imagen que tenemos como pais con la forma en que nos ven aquellos que nos visitan, pero especialmente con los que se quedan y que vienen con una idea de Chile, pero que deben adaptarla a medida que incursionan en el mundo de los negocios o deben vivir en nuestra sociedad. Enrique Barreira, Ingeniero en Telecomunicaciones de la Universidad Politecnica de Madrid (UPM) y ex gerente general de la multinacional estadounidense de telecomunicaciones MCI Worldcom (ahora Verizon) para el Sur de Europa, llego apenas en julio pasado al pais. Barreira, en el Founder Institute Chile, donde participo como mentor de apoyo e impulso a emprendedores, obtuvo la mayor puntuacion, seguido por Leo Prieto, Jill Stellfox, Rodrigo Sepulveda y John Young. In the past, SEO was driven by factors like keyword placement, keywords density, and even how many times a keyword was used to link to that page.
A page that had nothing to do with a keyword could be ranked in top three, just by optimising the page. In fact, six out of ten consumers say that after reading a custom publication, they feel better about the company. By utilising the social aspect of the web, social media marketing is able to connect and interact on a much more personalised and dynamic level than through traditional marketing.
It can also be as complicated as having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain. By building a solid online marketing base, you can begin to build a successful strategy that works for your business. Asi, se transforman el primer portal que emprende acciones legales contra Estados Unidos por el cierre de sus webs, y lo hacen asesorandose por un grupo de abogados expertos en temas de copyright. Yet too many digital projects fail because of an absence of a strategy or gaps in executing it.


We facilitate and often challenge business owners and senior management teams on how they currently use, or could use, different channels.
We identify the best, most cost-effective technology solutions and providers to suit our clients’ needs and your budgets.
That means we have no commercial or other arrangements with web developers, advertising, PR or other agencies that would compromise the informed, objective advice we give to our clients. Lo hizo para encabezar la alianza entre su compania espanola, con filiales en Rusia, China y EEUU, con NEOS, empresa lider en transferencia tecnologica, con el objeto de “seleccionar y apoyar los mejores proyectos regionales de Internet y moviles” como tambien impulsar la llegada de emprendimientos de exito en Europa, Rusia o Asia a la region Latinoamericana, con “Chile como polo de emprendimiento y mercada de prueba”.
El emprendimiento, finalmente, fue vendido por sus creadores a Telefonica en 140 millones de dolares. Recordemos que esta gente viene de paises que estan en profunda crisis financiera y, por de pronto, avidos de recursos. Today, this means that sites who rely solely on keywords are often ignored by the search engines.
Low quality content is the most common mistake and can affect your rankings and damage your brand. Rojadirecta habia sido cerrada por el gobierno de Estados Unidos por, supuestamente, infringir las normas de propiedad intelectual.
Los resultados de esta cruzada, que parece imposible, seran sin duda un precedente para casos similares de disputas por copyright en internet. Don’t follow the herd onto Facebook or Twitter or launch a mobile app without a strategic context. And don’t drop an established, traditional channel without a full assessment of whether it can make a contribution to the overall marketing goals. Este proyecto, como el anterior, fue traspasado por sus creadores en 100 millones de dolares.



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