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Here is the first tip in Video Marketing 101 For Your Small Business. Many companies create educational videos that show how to use their products, or portray their services in action. It’s important to remember that when online consumers look for video content, they’re not looking to be marketed to. If your small business designs websites, put together a video on color theory to inform your audience. Showing what your customers don’t usually see is a great way to generate interest in your small business through online video content. Your online audience trusts consumer reviews over any other form of marketing or advertising—so why not translate that trusted source to video? Testimonials and customer interviews make for an interesting and convincing form of video content that goes over well with Internet viewers.
The more client reviews you can get the better.  By displaying different testimonials across a range of products or services offered your reviews will appear more genuine than if all given by one customer. Always make sure that you ask permission from your customer to use their feedback and explain exactly how it will be displayed.  If your customers would happily recommend your service anyway, they will not mind putting their name to a positive testimonial for you. Knowledge and use of effective blogging is no longer optional but the key to effective online marketing for small businesses and professionals. More and more small business owners are using blogs to reach and engage the public and have discovered that this is the way to expand their clientele. Arm yourself with some basic information about blogging so that you, too, can reap the benefits of gaining new clients by blogging useful information to people who search the Internet for information and help. The word ‘blog’ is short for ‘web log’ with the term ‘log’ referring to a record that is basically a journal published on the Internet.
Unlike the other parts of the website that are more structured in terms of content, blogs contain a variety of articles called ‘posts’ and are—or should be—updated regularly.
The blogger, or the one maintaining the blog, must add posts on a regular basis in order to generate and sustain interest in the blog.
Posts are always arranged from newest to oldest on the blog so that the latest additions will always be positioned prominently near the top of the page. Your voice can be heard and you can share your views without seeking anyone’s permission to do so. Blogs get particular attention from search engines when key words appear within the text along with links.
Another plus side to blogs is that you can automatically ‘feed’ or distribute the content of your blog on the Internet, which can produce even better search engine results.
The trick is to provide new content in your field of expertise—or, at least, present information in a fresh or different light.
Communicating with your customers through blog posts should be like having a conversation with them, not delivering a talk.
A well-executed blog can be a limitless source of marketing opportunities and, if you play your cards right, could give you the edge you need to stand out from your competitors.
Join our mailing list, and get free webinar invites and the latest marketing tips delivered to your inbox. Having established your dream startup, the next question is how do you promote your small business? Apart from financing the business, one of the most daunting tasks facing most small business owners is marketing and business promotion. Marketing and business promotion is especially a hard nut to crack considering the fact that most small business owners don’t have enough financial resources to support their marketing strategies. It’s a known fact that we are now living in a period of time where effective marketing strategies plays a crucial role in business growth. As a business owner in this information conscious era, it is important to find ways to make business marketing your top priority.
Every business owner should understand that as you are working relentlessly to outperform your competitors, they are also doing their very best to beat you at your game. If you have a business with an internet presence, you probably spend a lot of time thinking about how to get people to see your products or services.
Business marketing through newsletters is a smart way to get people interested in your business. Business promotion through newsletters is a soft marketing technique that simply informs people.
With millions of users of social media, the potentials of social media as an online business marketing tool has exponentially grown over the last 12 months.
Social media marketing is one of the cheapest and highly effective means of marketing business to a global audience. Nowadays, social media has been transformed from being a medium through which people make friends and stay in touch with their friends, to an important online marketing platform through which businesses can reach millions of potential customers from around the globe. Most of the businesses are now making use of social media not only to drive traffic to their business websites but also for brand reputation, customer interactions, business promotion and to grow sales. Content marketing has a lot of power to attract web traffic, turn that traffic into customers, and make several sales.

You can use content marketing to sell any product on earth, from a house, to a car, to a computer to a software package, to a pen or paper, content marketing is the perfect way to make sales, and it doesn’t cost much. In content marketing, your content is the sales man and a poor content will not make a reader stay long and much less purchase anything from you. Therefore, start by perfecting your knowledge about those profitable niches and turn content marketing into a power house of money.
Display advertising that appears on web pages is another creative way to promote your small business online. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Examples of display advertising include contextual ads on search engine results pages, banner ads, blogs, rich media ads, social network advertising, interstitial ads, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and e-mail marketing, including e-mail spam.
Search engine marketing is another form of business marketing you can use to promote your small business. This kind of marketing is usually done through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques also known as organic result. Businesses can achieve organic and ethical search engine optimisation that works through most of the marketing companies out there.
In our world today, most of the would-be buyers or customers usually find out about a business, product or service through the Internet. Meanwhile, if your business is on social media, you should understand that there is more to social media than business marketing or business promotion. Business can also use the platform to interact directly with customers and prospects to improve customer supports.
If you truly want to enjoy the benefits of using social media for your business marketing, then there must be a plan mapped out for business social interactions.
If perfectly done, combination of these business marketing techniques can turn out to have game changing effects on your small business. Marketing for your small business with 101PluS - let the world of Google and Facebook work for YOUR business.
101PluS is a marketing consultancy firm, which is specialising in helping small family-run businesses to increase its reputation, turnover and profit fast and efficiently. It is important for an online marketing campaign to understand the strategy of the company. Based on the strategy, a marketing plan is prepared outlining which marketing mix will be used to achieve the goal of your company.
We will help you in defining what areas of expertise you will need for your online marketing project. Small businesses are becoming increasingly popular as job markets and average wages continue to plummet with the global economy. A common mistake made by small businesses is that they copy the advertising styles of large companies.
It’s good to have this type of content, but there are a few problems with limiting educational videos to your business offerings. When you show consumers what happens behind the scenes at your business, you help them realize that you’re offering more than just a product or service—there are real people they can relate to behind it all.
You can create a series of staff interviews, create a day-in-the-life scenario, do a walk-through of your office, production floor or warehouse and more. You can put out a call on your website, through email marketing, or on social media and ask your customers to send in video clips—either talking about or using your products or services. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page.
Although blogs have been around a long time, they have evolved beyond the simple online diaries that amused and entertained—or bored—readers in the past. Successful blogs not only bring in new business but have, at times, even made their writers household names.
Small business blogs are usually integrated into a website that can be found easily by clicking on Google, or Yahoo, or any of the many popular search engines.
Google, Yahoo, Bing, and all other search engines are content-hungry, particularly for text. Key words refer to words that people enter on search engines to find products and services on the web (example: ‘online marketing’, ‘SEO’, and so on). From low-cost services to professional-grade blogs designed specifically for corporate marketing, you can find one that suits your budget and your needs. You will have to bring out your creative capability; you will have to device awesome ways you can creatively promote your small business without spending lots of money. We are in information age – even information seems to sell more than the actual products a business is selling. This is the only way you can be able to grow your business and outperform your competitors.
Using newsletters is different from traditional marketing, where you just try to ‘get the word out.
The beauty of the social media is the fact that business owner can easily incorporate the platform into their marketing strategies.

This type of marketing seeks to promote websites by increasing their visibility in search engine result pages (SERPs). What search engine marketing does is to to help your company achieve the best search engine results possible and make online presence grow from strength to strength.
This is why business marketing on the Internet is essential for a business to be successful. Simply put, Top5Awesome compiles lesser-known intriguing information on a variety of subjects. Do you want to attract more customers to your local business?  Do you want to sell your products or services nationwide or even worldwide? 101PluS helps the company utilising the power of the Internet through defining successful marketing strategies, and by choosing suitable online marketing techniques.
However, at the same time the opportunities for exceptional success has increased at the same pace. Do you want to be the cheapest with the most comprehensive product range, or an exclusive provider for affluent customer, or the one delivering the best quality? It defines your company logo, your clolours, your fonts and anything else which reflects the identity of your brand and your company. Start-up businesses, however, face the pervasive challenge of limited capital and fierce competition. It isn’t merely about posting a few ads online or setting a Hollywood-size billboard on the highway.
Keep in mind, however, that large companies engage in marketing activities to create brand recognition and long-term sales. While some strategies are avoided by many experienced marketers, there are still methods that are less used but offer great promise mainly when implemented effectively. If you allocate your entire marketing budget for a huge TV commercial, you are limiting your brand recognition to that sole source of exposure. They can help you set up effective marketing campaigns for a fraction of the cost that other services will charge you.
So instead of focusing on education for your brand, think about any complementary ideas or services you can illustrate on video for your visitors. If you have a retail location, you can record testimonials on-site (be sure to get your customers’ permission to use the video for marketing, of course).
If that’s not possible because of your busy schedule, you should aim to blog—update your blog—at least two or three times a month. Blogs that contain fresh content on specific topics plus words that link to other pages on your website or to outside sites are noticed by search engines. One of the most popular platforms, for example, is WordPress, which allows you to add your blog to an existing website if you already have one.
Effective online marketing for small businesses and professionals requires a commitment not only to maintaining your blog, but also to making yourself known on a host of other social media sites. Keyword-driven search marketing combined with a strong social media campaign can be the answer! For many companies a selection of pictures and videos are also defined to represent the main message of the company.
However, with the extensive experience of 101PluS itself, adiitional experts are only needed for very complex challenges.
Nonetheless, marketing effectively will enable any business sort or size to overcome such challenges and achieve long-term success and stability. Capital-wise, small firms won’t be able to commit such a huge sum of their money for marketing alone otherwise they stand at risk of crippling other aspects of their business. Especially during the early phases of your business, consumers are unwilling to pay the asking price for your product or service. The great thing about using unconventional strategies is that your competitors are terribly overlooking it. Propose to publicize their products or services to your audience in exchange for them doing the same for you. Simply ask that they spread word of your products or services to their circle of friends and relatives.
If you cut back on price while giving the same level of quality, you’ll surely force consumers to unsubscribe from their existing product or service and sign up for your offerings. Given some in-depth analysis and thorough assessment, you may find some highly profitable means of generating sales while shaking off competitors. Word-of-mouth marketing is one of the simplest yet most dynamic methods available, not to mention the fact that it doesn’t cost cash.
It is now time as well to start the online advertising with Google Adwords or similar advertising tools. Of course, everything will be monitored by Google Analytics and a social media tracking tool.

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