This entry was posted in Marketing and tagged Marketin Essay, Writing a Marketing Essay on March 13, 2014 by admin. Today marketing is a multi-faceted pursuit combining good old-fashioned salesmanship, quality content, social media, and site metrics. Marketing Grader: this hubspot tool assesses the target site in terms of social media, SEO, lead generation, mobile compatability, and blogging and condenses the reults into an overall score.
Compete: a series of analytic tools that provide insights on user behavior, overall site views, and comparison between sites. Pinterest Business Analytics: monitor your Pinterest presence by seeing how users interact with your Pins, what content is the most repinned, clicked, or recent. SocialMention: real-time social media search that aggregates trends by keyword from most major social media platforms.
Google Ads Display Network: a set of reporting tools that let you know which of your Google Ads get the most clicks, bring the most sales, and what your conversion rates are. CPC ROI Calculator: this tool calculates cost-per-click ROI to help you establish how you can profitably pay for ads. PPC Web Spy: this tool uncovers the Google AdWords keywords your competitors are using, so you know where you should compete. Spring Metrics: two groups of tools, one focusing on e-commerce conversion, and a second focusing on social, content and coupons. On-Page Optimization Tool: a number of tools that allow you to quickly spot your metadata and important SEO content the same way a search engine spider crawls your site.
WordStream Keyword Tools: a number of tools providing related keyword ideas, negative keyword identifiers, and niche finders. YouTube Keyword Tool: Originally for videos, find related keywords that can improve your campaign performance.
Anchor Text Over Optimization Report: use this tool to identify anchor text diversity, and highlight areas where anchor text is over optimized. Constant Contact: edit templates, track interactions like email opens or donations, and connect customers to your social media. Scope: go behind the scenes of competitors emails, seeing how other campaigns make beautiful and compelling messages. Komfo: analyze your Facebook comparing fan penetration, and viral amplification across your posts. Rignite: monitor your presence on Facebook, Twitter, and Youtube (more platforms being added currently), share accounts with teams of 3-6 people, view social media stats in a graphic interface. Social Oomph: track keywords, utilize url shortening, purge previous tweets, and make recurring tweets on up to five Twitter accounts. Piwik: the leading open source web analytics platoform offering almost every metric as data over time.
AWStats: generate reports on web, streaming, ftp, or mail server statistics graphically, and with data over time. Building a successful online marketing strategy is just like building anything – it starts with a solid foundation.
SEO is a technique which helps search engines (Google, Bing, Yahoo) find and rank your website higher than the millions of other sites in response to a search query.
95% of searchers click on a page that appears on the first page results for Google, Yahoo or Bing, so it is important to appreciate the value of SEO. Building a solid SEO strategy consists primarily of selecting relevant keywords and providing valuable content related to those keywords.
Content marketing is important because it helps build your brand and inspire confidence in your company. Online content marketing has expanded the field to include blogs, training videos, podcasts, and even video games. A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching “Digg This” and “Tweet This” tags to the end of articles. In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community.
These three components are just the foundation of building a successful online marketing strategy and you don’t have to be an expert to understand them.
El marketing online es una forma de comercio electronico que se basa en estrategias de mercadotecnia ajustadas a la tecnologia con herramientas, servicios o tecnicas tales como: SEO, SEM, blogs, programas de afiliados, redes sociales, avisos en paginas web, correos masivos, publicidad en moviles, entre otras. El marketing online permite comunicar, promocionar, publicitar y vender productos y servicios, por lo tanto debemos ser creativos y adecuar toda la tecnologia de la que disponemos a las necesidades y objetivos de la empresa (microempresa, pyme o gran empresa) y no olvidar que se tiene que actuar siempre con responsabilidad e integridad. Gracias a Internet ahora tenemos acceso a un mundo sin fronteras, ni distancias, es por ello que el marketing online nos permite llegar de forma rapida a mucha mas gente y de una manera mas economica.


Flujo: cuando ofrecemos una web interactiva el usuario navega por varias secciones porque se siente atraido. Funcionalidad: necesitamos una pagina inicial atractiva, facil de navegar y que sea util al usuario. Feedback (realimentacion): una vez que el usuario este navegando nuestra web debemos aprovechar la oportunidad de preguntar que le gusta y que le gustaria mejorar. Fidelizacion: crear comunidades con los usuarios que entran a la web para que nos aporten contenido y poder atenderle de forma personalizada.
La usabilidad: la navegacion debe ser intuitiva, facil de utilizar para personas de cualquier edad. La interfaz: un diseno correcto permite resaltar contenido nuevo e importante para el usuario, esta es una forma de lograr atraccion hacia nuestros productos y servicios. Los motores de busqueda: debemos posicionarnos de forma organica SEO y de ser posible pagar para aparecer en los buscadores SEM.
Crear perfil de la empresa en twitter, facebook, pinterest, linkedin, youtube, entre otras.
Google Analytics: permite de forma sencilla la medicion web, es muy utilizada a nivel mundial, tiene todo lo necesario para el analisis web.
Google Website Optimizer: permite probar varias opciones de contenidos por ejemplo campanas de forma rapida y sencilla, para luego optimizar la campana segun los resultados de conversiones que consiga en cada version de la pagina.
Google AdPlanner: es una herramienta que permite analizar nuestros competidores mensualmente para ayudarnos a planificar nuestra estrategia de marketing. Google Insights: esta herramienta nos ayuda a estudiar el mercado mediante el analisis de palabras clave y su evolucion por sector o geografia. SocialMention: esta herramienta de control social realiza un seguimiento de mas de 80 fuentes diferentes que incluyen blogs, noticias, twitter y youtube.
MailChimp: es un servicio de mailing profesional para el envio masivo de correos electronicos que nos ayuda a controlar la lista de destinatarios, la forma y contenido del mensaje y el envio y sus resultados. Google Alerts: son mensajes de correo electronico que recibimos cuando Google encuentra nuevos resultados que coinciden con busquedas que queremos supervisar. Nosotros podemos ayudar con el marketing online de tu empresa o negocio, solicita presupuesto sin compromiso. I write this blog piece as someone with more than 10 years’ experience in international business and marketing strategies.
As the technological revolution continues to grow and gather pace, the online presence of companies of all markets, shapes and sizes takes an ever growing, greater importance. Doing Online Presence Management in-house can be overwhelming for companies, large and small. The need to engage limited or non-existent resources in multiple directions at the same time. The need to keep up with rapidly changing technologies and tools, especially in the Social Media area. During my work on the SME market, as an online marketing strategist, more and more of my clients have been saying ‘if only we could find a reliable and trustworthy company who could manage our online presence for us’- something to which I could relate on a number of levels- firstly, it’s only logical that if a company selling Motor parts, for example, would not be too tech savvy which can be read in their ROI on their online marketing campaigns, and, secondly, and perhaps more importantly, the SME market is flooded with ‘cowboys’ and ‘sharks’ looking to take advantage of their gap in expertise to make an easy pound or euro.
It was on a visit home to see the family that I bumped into an old acquaintance of mine, and we got talking. This is not the entire list and they’re flexible to perform all of, more of, or a subset of these services for their clients. Planning, building, executing and managing the progress of a viable Online Presence Management plan. Building branded online Web and Mobile assets including sites, pages, social sites, community sites, content, blogs, eCommerce sites, applications, etc. Building social community membership through social marketing campaigns, community outreach, and social profiling and conversational activities. Engaging with social community members and developing members into brand and product influencers and ambassadors; and, community members into lasting, trusted customer relationships.
It is a method used by many businesses to get their product or company name out to the public. In the past, SEO was driven by factors like keyword placement, keywords density, and even how many times a keyword was used to link to that page.
A page that had nothing to do with a keyword could be ranked in top three, just by optimising the page.
In fact, six out of ten consumers say that after reading a custom publication, they feel better about the company. By utilising the social aspect of the web, social media marketing is able to connect and interact on a much more personalised and dynamic level than through traditional marketing.


It can also be as complicated as having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain.
By building a solid online marketing base, you can begin to build a successful strategy that works for your business. Con esta herramienta tambien podemos segmentar a los usuarios en funcion de su comportamiento, por lo que podemos mostrar el contenido que mas interesa a cada usuario.
I have travelled all around Europe during that time gathering my experience and applying it wherever it has been called for, learning 3 languages and markets outside of my native UK along the way. These areas need to be highly functional and effective both individually and collectively in order to advance a brand in the online realm today. Yet that’s the whole point of Online Presence Management; engaging in multiple directions and marketing channels at the same time and getting everything right. Your websites need to provide useful information as well as connect to all other online brand assets. He has set up company that offers everything my clients have been screaming out for and so much more. Today, this means that sites who rely solely on keywords are often ignored by the search engines. Low quality content is the most common mistake and can affect your rankings and damage your brand.
Your social media sites and communities, among other things, need to be frictionless and transparent for consumers to connect, follow, engage, and buy from you. After taking a look around his set up and meeting his passionate, dedicated team of multilingual and multitalented website builders and marketing gurus, I had no hesitation whatsoever in recommending Red Cherry It to my clients.
And some of our Web Hosting services are located in a hybrid cloud and on edge networks, worldwide.
Therefore, it is only a matter of time before social networking was used to market products. The lack of trust, with online marketing, extends a bit further as there are many virtual promotions that turn out to be fraudulent ones. Researching on the advantages and disadvantages of online marketing is the best method of deciding how much to market a product using conventional methods and how much to market using online marketing. Hack your way to the top by working smarter, not harder at online marketing with our 50 essential online marketing tools. When a consumer is doing a search on Google for something that relates to you or your products, they need to find and connect with you quickly; from first page results.
That could be a press release, or a product at an e-Commerce site, or a blog post of yours or a post that mentions you.
This is the newest method of utilizing the internet to help their businesses grow and expand. It does so by making information about the product or company easily available to the public.
However, through online marketing, you are assured of extending your reach to almost global capacities.
The point is that you want to be heavily engaged in Online Presence Management to be in all the right places, doing all the right things, at all the right times.
However, online marketing, although quite advantageous to a business does have its disadvantages too.
As the internet is easily available, this too, makes online marketing extremely advantageous.
The company is able to reach their target audience using specific keywords and the audience is also able to find the information they need about the products and services using the same method.
Therefore, marketing online can be one of the best methods of popularising the company’s reputation.
Online marketing also enables the company to know if their advertising campaign is successful within a short period.
The cash-on-delivery option found online also is a disadvantage as this does not guarantee payment. However, this can be extremely overwhelming as they are varied and it makes it extremely difficult for a company to select the right options of marketing.



English editing program
Online video camera recorder free
Movie maker 6.0 video format


Comments to «Online marketing begriffe»

  1. GULESCI_QAQASH Says:
    Spywares and worms that may one online marketing begriffe prefossional application used to edit video, all video had a prospective.
  2. JEALOUS_GIRL Says:
    Your followers, tweet content and other tags are.
  3. QaRa_BaLa Says:
    From a public domain or equivalent cost-free software.
  4. HeyatQisaDeymezQiza Says:
    Build a excellent simple video editing personal computer is capable of supporting the software.