The fact that my book is a top selling direct marketing book is a sign in the shift of direct marketing as we know it.
Traditionally direct marketing is described as marketing messages addressed directly to customers in the form of catalog distribution, fliers, outdoor advertising. The McGraw-Hill 36-Hour Course: Online Marketing is a comprehensive guide to learning the ropes of communicating on the social web through a range of online tools to help build credibility, visibility and sellability. Reach out to the author: contact and available social following information is listed in the top-right of all news releases. Lefevre probably painted Napoleon's favourite sister Marie-Pauline (1780-1825) more frequently than any other artist. Now on its 4th edition (although my copy is the 3rd edition), this was really my go to guide throughout my dissertation and probably my degree as a whole.
Perhaps not an obvious selection on many marketers’ list of reading, but in my opinion and certainly for the writing of my dissertation it was vital. This book, similar to the Principles of Marketing is suitable for both newbies and more experienced marketers. Kudos to Joe Griffiths who inspired me to write this after his post on marketing process with internal blog content. Mike's background is in Business and Marketing Management, with experience both client and agency side in demanding industries such as tourism, entertainment, finance, B2B and FMCG. Enter your email address to subscribe to this blog and receive notifications of new posts by email.
Book marketing online has become as, if not more, essential than traditional book publicity. Authors who promote their book online can reach more readers and reviewers than ever before.  The Cadence Group’s specialized online marketing campaigns are designed to get your book in front of book reviewers, online media and category-specific bloggers.
Category-specific review campaigns—business,  parenting, inspirational, children’s to name a few!

We do take on books that we believe are high-quality, well-written, well-positioned, well-designed and marketable. After finally getting a book published, many authors find that the hardest part wasn’t actually writing the book or getting it into print. Each chapter concludes with an interview with a successful nonfiction author, providing even more real-world insight. Stephanie Chandler is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business.
Available Now: Download the complete PDF version of the book before it’s available to anyone else!
Hovering between the number one and number two spot on the charts, the book by web marketing expert Lorrie Thomas is a sign of a shift in the definition of “direct marketing”.
Now, in more recent times, email, mobile messaging and consumer websites have become a part of the marketing approach mix, making marketing professionals, business owners, entrepreneurs and students flock towards online marketing books like The 36-Hour Course to Online Marketing.
The book helps to teach readers how they can harness online marketing through blogs, social media and online newsletters by creating interesting and relevant content that brings customers in to participate with an organizations online presence. Thomas is a Professor at UC Berkeley, and former professor at Santa Barbara City College and UCSB Extension, and is a national speaker on the subject of online marketing. The entire book is really well structured and offers step by step insight using a host of real world examples and case studies per chapter.
The book is a must read particularly for anyone interested in the green wash, and how companies use ethical practice and factor it in to corporate social responsibility – sometimes without success! Consumer behaviour is certainly the most interesting module that I studied, and this book goes a long way to understanding the importance of people’s behaviour. In my opinion (and as the title suggests) there is a stronger focus on the strategy behind marketing activity which is key particularly if you’re trying to sell in or justify a campaign. Mike joined the search marketing team at Branded3 in January 2011, and now heads up Branded3's London office as an Account Director.

Written for new and established authors of business, self-help, health and wellness, memoir, how-to, and other nonfiction books, The Nonfiction Book Marketing Plan will help you identify proven tactics that you can begin implementing immediately to reach your audience and sell more books. Thomas' book focuses on a different approach to marketing, one in which online marketing supports the making, building and developing of relationships. The subject gave the artist the opportunity to display his talents both as a portrait painter and as master of the mythological subject. The interesting point for me was how you could combine two conflicting theories; marketing encourages consumers to consume more and sustainability encourages consumers to consume less and consume responsibly. This book evaluates the two extremes of the spectrum: from the right, CSR goes against the ethos of free enterprise and trade, while from the left, it helps to control how the business is perceived (fitting in neatly with a PR or communications strategy). Aside from the fact that it can be overwhelming, most authors have day jobs and not much time to figure out which book promotion strategies will work. A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired magazine, and she is a blogger for Forbes. The science of web tools are taught, but with a “It is not the tools, but how we use the tools strategically that makes marketing matter” approach to make meaningful direct marketing relationships for customer acquisition and retention. Either way the book offers great insight, although be prepared for some heavy reading with few uses of imagery or artwork to be found. The Nonfiction Book Marketing Plan is loaded with proven and effective tactics to make the marketing journey a bit easier and a lot more effective. The landscape in the painting suggest Arcadia, but the Tempietto at Tivoli also documents the Princess' new domain. The figures look as if they are floating, the fluttering cloths form sharp-edged bunches, and Daphne's light feet are like those of a ballet dancer.

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