Have you ever launched a marketing campaign yet it didn’t yield the results you envisioned?  Did you take the time to thoroughly research your campaign idea before executing it?  Important elements to a sound campaign encompass identifying your product or service and your consumers. What is the purpose of your marketing campaign?  Creating a strategy involves anticipating the future outcome, while making decisions in the present.  By developing a strategy, will help you stay on track with your goals, while creating action steps to achieve them. Have you considered the time it will take to manage your campaign?  Time is the most common factor that needs to be incorporated in your campaign to prevent it from losing its effectiveness.  So, as you plan your time, it should include the date your campaign will end.
How do you determine if you marketing campaign have succeeded or not?  Measuring your progress is crucial!  Why?
Google Analytics gives you rich insights into your website traffic and marketing effectiveness.
Social Report, a social network analytics solution that gives you rich insights into your social space and marketing effectiveness. In conclusion, by pre-planning your campaign allows you to target your market and track the results to determine your return on investment or (ROI).
I agree to Shutterstock's Website Terms, Privacy Policy, Licensing Terms and to receive emails that I can opt out of at any time. All plans come as a Standard license, and can be upgraded to an Enhanced license at any time. The growth of the internet on a worldwide scale means that companies can no longer rely solely on press adverts, mail drops, word of mouth and flyers to form strong marketing campaigns.  Websites, social networks, search engine optimisation and forums are now all a key part of the online marketing strategy.
Interestingly, new digital marketing strategies seem to just be extensions of their offline versions.  Mailing lists have been in existence long before the popularisation of the internet. Layout of a website or online advert is also no different to designing a poster or leaflet. Although with the onset of digital, things happen more quickly, we should pay attention to original offline marketing strategies, to see how they can be adapted for this new marketplace. 10 Online Marketing Metrics Critical To Your Campaign’s Performance You are using an outdated browser.
Sophisticated digital marketing strategies focus on simultaneously reducing bounce rates and increasing time on site readings.4.


This year, their PR Firm, McKeeman Communications and marketing firm, Grace Strategic Marketing, thought it would be great to add an online element to extend the reach of the campaign to those who may not see the point of purchase promotion.
We also had the idea to let people send virtual hearts to friends from the site, in order to establish it as more of a destination and to refer other people to the campaign. After coding their design, we designed the Virtual Heart feature, which allows visitors to personalize a heart (seen above) and send to up to 10 of their friends. This site is a great example of how to take current campaign, move it to the web, and add an online touch that encourages usage. Everyone who signs up gets full access to our entire library, including our curated collections.
Our Standard license allows you to use images for anything, except large print runs over 500,000+ or for merchandising. Once you have downloaded your image, you have life-long rights to use it under the terms of the license purchased.
The internet takes us back to the days when a market was defined by people gathering and talking about a seller’s reputation, product quality and prices. Having a weblink featured in that editorial can lead to more hits for the website, and a chance for the customer to learn more about your brand. A combination of offline and online strategies should be used for a strong marketing campaign, to ensure that customers without internet are not alienated, and also so the two strategies complement each other.
She is also founder of National Association Women on the Rise, a virtual community for aspiring and established women entrepreneurs.
If at any time you're unsatisfied with your experience with us, you can cancel your subscription. While with offline marketing you are limited to the amount of data you can use, or a geographical area, (i.e. This has evolved with the onset of the internet.  Modern marketers must understand how social media works in this context, and how best to communicate with a new generation of e-commerce shoppers. To enable even more people to visit your website, Search Engine Optimisation is a useful tool.


Lead to Close RatioLead to close ratio is another important metric that determines how effective your website and your online marketing ecosystem as a whole is to shepherd prospective customers through the buyer’s journey. The association’s mission is to provide professional and personal resources while uplifting and empowering women entrepreneurs through collaboration, education, mentoring, spiritual and peer support, leadership and networking. Whether this be a postal address to send a catalogue to, or the ability to email a discount voucher to an address book’s worth of potential new customers, they are essentially both spreading the word. Having a Facebook or Google Plus page, Twitter account or even hosting your own forum for your customers can give your business a more friendly face, as well as being a constant reminder to customers of your existence. Using a service such as Google Adwords, an advertiser can choose the words that they want to an internet search to trigger their advertisements and the maximum amount that they will pay per click. Whenever their word features in a Google search, their advertisement will appear on the right hand side of the screen as a “sponsored link”. A feature of this service, similar to the one your website host will provide, is to monitor the amount of clicks one advertisement is receiving, so it is easy to monitor. In fact, many service providers now focus on recurring sales models defined by weekly or monthly payments. Cost per SaleCost per sale is expressed as your total marketing outlay divided by the number of sales in a given period.
The longer your visitors spend exploring your website, the more likely they are to absorb information about your company and take meaningful action to enter your sales funnel.
This metric is determined by a number of different factors, including transaction size, transaction frequency and the average duration of customer relationships.10. Not just checking which is the source, but also the type of posts that create the most engagement (clicks, comments, shares), what time of the day is the best to publish, who are your top followers (potential influencers) etc. On top of paid campaigns, organic social media posts are always a part of your marketing strategy and shouldn’t be left out from tracking when checking your stats.



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