We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums!
You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement.
There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts. Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them.
Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser. Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context.
Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers. Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem.
For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical. The single most important element to winning with local PPC is the utilization of radius targets. The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS. Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy. Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on. Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location.
How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business? We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts). In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing.
Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors.
These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow).
This article is my first step in the long-lasting experiment: Making the most of calls-to-actions.
Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase. I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit.
For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly. The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it.
If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc. Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. While remarketing can be a powerful channel for digital marketers, setting up your first campaign can be a challenge.
There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account. If this is your first time remarketing, you will need to add a remarketing tag to your website. Next, enter a membership duration for the list, which will determine how long the visitor’s cookie will stay on your list.
Once your list is created and the remarketing tag is implemented on your site, an audience list size will begin to populate. Once your remarketing list has been created, it’s time to turn your attention to creating the Remarketing campaign in AdWords.
Before moving forward on adding your image ads into your campaign, make sure all the banner ads you have are formatted and sized within Google’s ad requirements.
Once you have your ads formatted and sized properly, adding them into your campaign is as easy as dragging and dropping. These ten handy tools will give you everything you need to produce your own micro videos to post online. Vine has been popular from the moment it was launched, but it has now become a full on phenomenon. Better yet, it puts you in with a community of supportive creators who are always looking at new content.
You can make professional looking videos with pretty much no know-how whatsoever, thanks to their easy to follow platform and useful automated features. You can work on the project together, even from across the world, and see all changes as they are made.
It is a powerful Powerpoint alternative that is much easier to use, and much more creative. You can make micro videos that loop and share them on your account, using your Apple or Android phone.
This gives your video a more quality look and feel, rather than the bland clip you may have had before. You may have noticed a trend on sites like Tumblr of non-looping micro videos, or collections of flashing pictures set to music. They support full movie editing, which is an interesting plus if your footage is a lot longer.
The post 10 Handy Tools to Create Mini Videos: Marketing Through Micro Moments appeared first on Internet Marketing Ninjas Blog.
From a PPC Marketers perspective, Startups are looking for every  advantage they can find to help launch their product or service to their prospected audiences. In this post, I will discuss a few reasons why having a PPC Marketing Consultant at the disposal of a VC can be a pretty good decision. Today where new companies are spurting up all over the world and advertising budgets are usually at a minimum, PPC Marketing can make a difference. In some cases, a VC's portfolio company might be in need of some "new and fresh" ideas of an outside consultant in order to "kick start" revenue growth. Perhaps, those companies who already have "in-house" staff that would not need to hire a Full-Time Consultant, but need an expert to come in and evaluate everything could be a very "cost effective" solution. For a Venture Capital Firm, whose main interest is to make sure their portfolio companies are profitable and continuously growing, having an experience PPC Marketer at their disposal is "no-brainer". When thinking about starting your own business there are many things that you need to consider and choosing online tools are often one of the last things to consider. One of the biggest influences in starting your own business is not a big advertising budget, but testimonials and referrals from past clients or colleagues.
There are many weapons of choice in PPC Marketing, but try and stay focused not only on budget but also what you need to on-board and keep a client happy. When it comes to starting your own PPC Marketing Consulting Business, it's important to leverage your strengths, learn from past client experiences and above all else be transparent. Case Studies have always been the best propaganda tool put out by the advertising platforms in order to stimulate interest and convince advertisers to start spending Ad dollars with them. There has been this _"soft, fuzzy" Aura_ that all interactions within Social Media platforms will eventually lead to a customer later in the cycle.
All online advertisers need to realize that Social Media (even though cool and popular) is not the same as PPC Marketing. Don't get me wrong, Internet Marketing Conferences are a "No-Brainer" to attend whether your a newbie or seasoned professional. Ahh, ever feel like you have signed up for a gazillion different services that offered free trials and not sure which ones to use? SOLUTION: Before you signup with anyone, don't focus on the Free Trial, or the awesome "swag" you received from the conference. Case Studies are a great source for understanding the successes of a particular experience that allow the reader to adapt to new ideas and strategies. If you are a Startup that needs "Big Agency Results" from a small budget, hiring a larger agency is not exactly the best alternative. I have seen too many times when Startups spent too much too early and it completely ruins their chances for sustainable growth. I know it's important to get as much feedback as possible when starting or launching a new company, however getting advice from people who think they know PPC Marketing because they read an article or attended a conference can be a slippery slope.
SOLUTION: Soak up all of the feedback you can get and label these new ideas as "TEST" Campaigns and analyse the heck out of them.
How many times have you seen Marketing Directors simply create excel formulas which magically forecast the future of online marketing revenue based on a single monetary amount. Since starting my PPC Marketing Firm back in 2008, many of my clients have been start ups which needed "Big Agency Results" from a small, boutique firm. It's no surprise that eBay's Profits were damaged by the Google Panda 4.0 Algorithm Update where they lost an estimated 80% of it's search listings. Since eBay has lost revenue to Google Panda, they are opening doors to force advertisers to pay their way to the top.
In a recent article in the Inside Adwords Blog, entitled "Charge up your phones with call-only campaigns" Google rolled out "CALL-ONLY" campaigns where advertisers can have their text ads just show a phone number, short description and a call button.
Well, the first thing to optimize is the CTA (Call-to-action) for this, as we already know consumers will make a phone call and not click. There is a quote from one of my favorite movies that truly struck a cord with me through the years and it's never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. Back in 2005, when I was managing the PPC Strategy for an Automotive Catalog Company, I relied on Google and Yahoo to compliment a TV Show on the SpikeTV Network which was promoting the products from the Catalog. In order to maximize this strategy, here are a few things that need to be addressed before the advertiser spends a penny. Today, our population lives in a seamless world of receiving information from smartphones, tablets and computers. Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about?
Remember the old saying _"Fish where the Fish are"?_, well that is an understatement these days. Alright, it's quite obvious that these INSURANCE COMPANIES are spending tons of money on these very entertaining TV commercials and we can all agree that they have succeeded in cementing their brands into our subconsciousness. This chart tells us many different stories on the evolution of how these companies expanded their PPC visibility over time.
Based on this chart, it's obvious why Statefarm is not spending as much as Geico on PPC because they are dominating in Organic Search. Typically, it has been the 3rd party software companies that provided BID MANAGEMENT SOLUTIONS for Adwords and Bing Ads platforms. Another concern about Google's new Bidding Guide is their contradiction to the Quality Score Model which they have evangelized for years to advertisers. Rich teaches Constitutional Law, Constitutional Litigation, Civil Liberties, and Jurisprudence.
Pierce received a law degree from Washburn University School of Law in 1977 and a master of laws from University of Utah College of Law in 1982. After receiving a law degree from the University of Kansas School of Law, Concannon served as a law clerk in the Office of the Kansas Attorney General and the Office of the Kansas Insurance Commissioner and as a research attorney for Justice Alex Fromme of the Kansas Supreme Court.
Westbrook's teaching and research focus on financial, international, and transactional subjects. The article asserts that with nearly every phone call, text, Facebook post, and store purchase humans are adding to huge databases containing their personal information. The couple became pregnant without using the services of a licensed physician; they separated after giving birth to a girl three years ago. In the January 2, 2013 Washington Post article "-->Kansas sperm donor fighting effort by the state to make him pay child support," Elrod "said the law seems clear: Sperm donors who don't want to be held liable for child support need to work with a doctor. Professor Glashausser said "The president would simply announce that Congress had created a 'Catch-22' situation requiring him to both borrow and not borrow the money." The President would take the position that the appropriation bills amount to an implicit repeal of the debt ceiling because newer law trumps older law.
Powell, of Wichita, currently serves as a Judge for the Sedgwick County District Court and was first elected in 2002. Schroeder, of Hugoton, began his practice in rural southwest Kansas and has served as a district court judge for the 26th Judicial District since 1999.
Some donors had their children write messages to the intended recipient child or donated multiple items that were to be kept together for one child that were themed, such as school supplies or art.
After a fun day of packing and preparing the boxes with labels, they were delivered to a local collection center. This Article bridges a gap in existing literature by evaluating, from an empirical perspective, the impact of conflict among the lower courts on the Supreme Court’s decision to grant or deny a petition for a writ of certiorari. The case involved same-sex partners who had entered into an agreement to coparent children who were conceived by artificial insemination and born to one of the partners. The Kansas Supreme Court issued its opinion in this case on Friday, February 22, 2013, including mention of the Center's brief. The decision upheld the right of a same-sex nonbiological partner to continue parenting the two children born to the relationship. The case was returned to the district court to hear evidence pertaining to the best interests of the children and reconsider matters of visitation time.
Professor Rory Bahadur has been selected the National Academic Curriculum Consultant by the Council on Legal Education Opportunity (CLEO), a division of the American Bar Association. The CLEO program seeks to expand legal education opportunities to minority, low-income, and disadvantaged groups. Advancing again this year to at least the quarter-final round, the team lost on a split-decision to the University of Montana.
Graeme Austin is chair of private law at Victoria University of Wellington, New Zealand, and professor of law at Melbourne University Law School, Australia. On February 13, 2013, at the end of its two‐day event, KCSDV held its 10th Annual Safe Homes Safe Streets Benefit Reception at the Topeka Performing Arts Center. Becky Price, of KCSDV, was grateful that Washburn Law students volunteered and was excited that the dinner helped to educate so many on the important work that KCSDV does. The Kansas Association for Justice established an award in remembrance of Raymond Spring, '59, former professor and dean of the law school. Amy currently represents clients through her general practice office in Tonganoxie, Kansas.
While surveys show a majority of Americans are sympathetic to this young man's situation and would be in favor of some form of immigration relief for the Dreamers, Congress has not approved legislation to revise the immigration code. Having graduated from high school or obtained a GED, being in school or a GED program now, or being honorably discharged from military service in the U.S. Not having a felony conviction, significant misdemeanor, or three or more misdemeanors and not posing a threat to national security. Interns in the Law Clinic help clients gather documentation to prove the elements of their case and file all of the necessary forms for deferred action. Washburn University School of Law's Legal Analysis, Research, and Writing Program is ranked 11th among all law schools in the U.S. From its inception, the strength of Washburn Law's LARW program has been its commitment by faculty to provide integrated skills education essential in producing competent, practice-ready graduates committed to serving their clients, the legal profession and society at large. Washburn Law legal writing professors regularly teach a seminar session in the Washburn Law Clinic, helping students to make a smooth transition between classroom and practice, and our legal writing students regularly observe oral arguments before state and federal appellate courts.
Washburn Law was named a top law library, ranked at #19, in the National Jurist's list of Great Law Libraries. Washburn Law is one of the nation's most outstanding law schools, according to The Princeton Review. Washburn Law has offered one of the most extensive oil and gas law curricula in the nation and is recognized as a premier learning institution with a focus on oil and gas law. The oil and gas industry has been a significant part of the Kansas economy since the early 1900s, and oil and gas law continues to be a major area of practice in Kansas and throughout the world.
Many of the significant scholarly resources used in the practice and teaching of oil and gas law are associated with Washburn. As Professor Glashausser explains, however, the text, context, and drafting history of the Extension Clause reveal the fallacy of those conventional justifications. As the many Native American nations gamer economic strength and come into increasing contact with state and local forums, so do the chances that those forums will come face to face with questions of tribal law.
It may be possible for tribal courts to gain some of the advantages and ameliorate some of the dangers by entering into a variety of cooperative arrangements with state courts.


The purpose of this article is to bring together the various options for tribal and state court cooperation for the analysis of tribal law questions. BlueVenn have built up a reputation as being leaders in the field of online gaming insights and provide marketing solutions for a large number of online gaming companies. With the combination of the Single Customer View and blueANALYZER you can join up player information with gaming habits and cross-analyze with the marketing communications to more accurately predict behaviors and create clever workflow.
You can significantly increase your player retention and lifetime value when you use playing data to drive highly targeted, relevant and personalized marketing campaigns.
Find out how we enabled an online gaming company to automate the delivery of 75 million personally targeted emails every day. Check out the case studies below to see how this strategy works, and why it would suit any e-commerce business, no matter what niche or industry.
One of our clients specializes in selling white-label vitamins and supplements to retailers.
To create a winning content strategy, we stared where we always do: with a detailed analysis of their buyers and their specific pain points.
If you run a B2B business, the most important part of your online marketing strategy should be to build up your authority. One of our other e-commerce clients actually had one business in two locations — the US and UK. Targeting medical students in Facebook is a fun job — we had lots of ideas that helped the clients increase their fan base and improve engagement rates for their Facebook profiles. Outreach Focus on Facebook: A major B2C social media channel with very good conversion rates for Product ad campaigns. If you need help figuring out what type of content to focus on or who to target contact us for a free consultation. Read our blog for more information and case studies on Content Marketing, SEO Audits, and Google Penalty Recovery. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP. Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster. No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change. Link text and landing page content should directly relate to the standard ad the sitelink is paired with. Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page. When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad.
There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. Budgets might be extremely tight and every penny needs to count, especially for small businesses.
In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes. Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth. When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s). Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics.
This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location.
As a result, PPC influenced more people to physically go to these places and grow these businesses. You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic.
Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit.
To help with that, we’ve provided a step-by-step look at how to create your first Google AdWords remarketing campaign. The second step required in this process is to create a remarketing campaign within your Google AdWords account. This small snippet of code allows for visitors to be tagged with a cookie required for your remarketing ads to be shown to them once off your website.
If you’re not sure which campaign settings to use, check out our post on optimizing campaign settings. Completing this process has now assigned the remarketing list you created to the remarketing campaign being put together.
After creating your remarketing list, remarketing campaign, and uploading your ads, your campaign is all ready to serve ads. You can create your own looping videos that are only a few seconds long, and hey can launch you from obscurity to serious visibility in no time. Pricing starts at $8 per month for personal, $22 per month for professional, and $33 per month for business.
They offer a basic free account so you can try it yourself, which is great for micro videos. Everything you need is already there in their database, you just string it together and fill in the blanks. Now they are finally getting on board with promoting the video service that was always there, as they rush to compete with Vine.
It works by stitching together ten photos and allowing you to reverse, repeat, or edit them. Simple, easy, and effective, it is a great way to make short bits of digital content that get you noticed. If you need something business quality you can choose their Business account for $9.99 per month. Though I would honestly keep it as a tool for mini videos, which only take a short time to edit and refine.
There are two options: upload from your computer files, or search a URL from YouTube, Vimeo, Vine, or other hosting services. However, they have to be careful no to "bet the farm" too early especially when VENTURE CAPITAL FIRMS are investing.  With all of the popular marketing tactics of growth hacking and social media being forged into the generalized marketing strategy, its important not to lose focus on the basics. Having a PPC Marketer available_ (of course with a solid reputation and a high level of past successes)_ can take the ease off of everyone, because it eliminates all of the pain of vetting out different vendors and references, etc… so they make a smart decision on who to hire.
However, I have learned over the years that software that contains the latest "bells and whistles" will not make you a better marketer.
This is especially true during the on-boarding process where the client would be inclined to feel more comfortable with someone who is already familiar with their particular industry.
These bad experiences range from (1) "too good to be true" expectations (2) Inaccurate Ad dollar allocation (3) Poor reporting and analysis.
Here are some 3rd party companies that I highly recommend in order to stay competitive and keep your clients happy. We need to connect the dots of all sources and identify (1)what worked, (2)what didn't worked (3)why didn't work and (4)what to try next. In some instances, there are obvious benefits of using these platforms (if used correctly).
Unfortunately, this "fuzziness" has made its way into PPC and advertisers must realize (or remember) that PPC is a little more hardcore than that. PPC is a different monster and it's very deceptive for Google to have performance  metrics such as "Interactions" and "Interaction Rates" as options in their reporting columns, when all they are, are traditional clicks. When launching a new Startup Company everyone involved is excited and eager to start building their empire. However, entrepreneurs that are new to this space can easily feel overwhelmed with everything from SEO, PPC, Landing Pages, Social Media, Pay-Per Call Services, Analytics, Automation, etc…. Once that has been established, then "fine-tune" your Advertising and Social Media Strategy. Well, that's not only confusing, but also detrimental to making progress on what matter most: Generating Revenue. However, you need to be careful not put to put too much emphasis on the successes of these studies because of the substantiated factors which often lead inaccuracy.
Often, these studies are done by a small group of people which may have biased opinions based on data collected.
Selling a product or service requires as much research as possible before advertising dollars are spent. They are also in a position to find many lucrative ways to get you to spend money with them.
Understanding and implementing good Quality Score (which is essentially relevancy from the Keyword Level all the way to the Landing Page).
For example, you will need and probably be expecting a daily and sometimes hourly communication within the first couple months of the relationship. Too many times, outside influence from the top of the corporate chain which trumps those who are experts in their field often leads to failure because they do not understand the online searching behaviors of consumers. However, eBay has opened the door to "Black Hat" type practices that force Sellers to spend money on "FAKE Stats" in order to get better visibility.
In addition, shoppers on eBay are naturally attracted to listings that have many watchers and views, often believing that popularity indicates a sought-after item that they should be looking at too._ " So now, there are companies which allow Sellers to BUY WATCHERS AND VIEWS in order to help their eBay Rank. However, according to some online forums, the sellers are sounding off on this dirty practice.
Just like Link Buying in the 2000's, companies are finding ways to make money off of "holes in algorithms" and the only people who suffers are the advertisers.
In this day and age, it makes complete sense, however one has to wonder if this new option has _ANYTHING TO DO WITH DRIVERS WHO CONTINUE TO LOOK AT THEIR PHONE WHILE DRIVI_NG. So, in order to do this effectively, these ads need to cater to mobile users who are planning to make a call. To help you find your campaign later, you might want to indicate in the name that this is a call-only. I actually won the 2008 Semmy Award for this article entitled "Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising" where I highlight the importance of "bridging the gap" between online and offline media so that the user experience is seamless. Furthermore, it is these same devices in which people are making decisions and are engaging in impulse buying behaviors that all advertisers need to be following. Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets?
Today, there are many different oceans, lakes and ponds that we need to be fishing in, if we want to capture everyone online. However, I was interested in seeing how these companies compared in the PPC World and what I found was pretty surprising.
Statefarm provides the largest amount of keywords, while Geico and Progressive are similar. But, the biggest takeaway for me is the GEICO dominance in PPC Spend starting in January of 2013 and ending on June 2014. What's most interesting _(as in other charts above)_ is the strong push in June 2014, especially for Statefarm.
However, Google is pushing their own "new and improved" best practices guide to try and help advertisers get the most of their strategies (or in other words) their budgets. He received a law degree from the University of California at Berkeley, Boalt Hall School of Law in 1975.
He began his legal career as a solo general practitioner in Neodesha, Kan., and worked as city attorney for Cherryvale, Kansas.
Dean Romig indicated that instructors at Washburn Law explain to first-year students how Facebook entries posted years ago could come back to haunt them in Internet searches done by future employers or clients.
In the future, drones flying overhead on routine traffic patrols may pick up something in a person's backyard that looks illegal; would this information be admissible in court? The birth mother sought and received assistance from the State of Kansas when the non-birth mother became unable to work because of an illness. Other than that, the general rule is strict liability for sperm." Elrod also provided comments to Kansas First News for their -->January 3, 2013 report-->. The Children and Family Law Center and the five student organizations originally set a goal of ten boxes but as donations poured in, it became apparent that more boxes would be filled. Professor Elrod kindly donated multiple plastic containers which were used in lieu of a standard cardboard shoebox. The volunteers there packed the shoeboxes into larger cardboard boxes which were taken by box truck so they could be shipped from the distribution center.
Specifically, this Article looks at the political ideology of the lower courts involved in a split of authority on federal law and compares those positions to the political ideology of the Supreme Court itself. Following the couple's breakup, joint custody was granted to the non-biological parent; the biological parent argued her parental rights were violated when the district court awarded parenting time to the ex-partner. In role as consultant, Professor Bahadur will be assisting CLEO with program development and oversee all of CLEO's programming for entering and first-year law students. Hatcher, Marissa Frederick, Kaitlin Marsh, Megan Williams, and 1L support-member Norah Avellan. Attendees will have the opportunity to discuss how the New Zealand tribunal's decision affects the debate about intellectual property protection in the context of indigenous societies.
He is co-author, with Professor Laurence Helfer (Duke University School of Law) of "Human Rights and Intellectual Property: Mapping the Global Interface," (Cambridge University Press). The event provides an opportunity for community members, legislators, and professionals to become more informed about the prevalence of sexual and domestic violence. In one case, Amy worked long hours on a post-conviction petition that remained pending beyond her clinic semester. On June 15, 2012, President Obama issued a controversial administrative policy allowing Dreamers to apply for deferred action.
As one can imagine, it is not always easy to come up with an actual document to prove you have been in the United States every month since 2007 or even that you were actually here on the exact day of June 15, 2012. Our clients are grateful for the representation as they navigate an immigration system that can be very intimidating to someone who must come forward and openly reveal his undocumented status.
Our full-time LARW professors co-direct the first-year program and are members of the Association of Legal Writing Directors (ALWD) and the Legal Writing Institute (LWI). The education service company features the school in the 2012 edition of its book, The Best 167 Law Schools.
Creating the Oil and Gas Law Center will provide a structure for the existing oil and gas curricula and reflects Washburn's institutional commitment to these programs. The Center structure will allow Washburn Law to more effectively attract students, obtain grants and other financial support for Center programs, and attract alumni and other oil and gas lawyers to assist with the Center's educational mission. Pierce is the author of the Kansas Oil and Gas Handbook, a co-author of the West casebook Cases and Materials on Oil and Gas Law, and the West hornbook Hemingway Oil and Gas Law and Taxation. Legislators have repeatedly introduced bills seeking to prevent the Court from hearing cases on politically charged topics such as marriage, religion, and abortion.
Just as other constitutional provisions guarantee the jurisprudential independence of federal judges so that they can do their jobs without fear of reprisal, the Extension Clause prevents Congress from taking certain cases away from the Supreme Court and thus secures the Court’s jurisdictional independence.
The challenges posed by an AngloAmerican court answering questions of tribal law present both danger and opportunity. In an arrangement of true parity, these options may also provide avenues for tribal courts to obtain assistance in answering important questions of state law in tribal court cases.
Professor Kowalski further concludes that each option has costs and benefits, and that individual tribal nations must each undertake their own cost benefit analyses to determine which action - or none at all - is the most likely to benefit tribal sovereignty and institutions based on their goals, history, relationships with state and local entities, and even relationships between individual leaders in the state and tribal justice systems.
Emails are automatically triggered by customer behavior, with up to 12 different lifecycle campaigns for 20 separate brands. And while there is no universal recipe for success, we regularly offer SEO and Content Marketing, Social Media Management and Conversion Rate Optimization (CRO) solutions to our e-commerce clients as they’re the basis of any great marketing plan.
Once we knew who we were targeting, where we could reach them, and how we could help them, we came up with effective content to gain their trust in our client.
They’re still bringing in highly targeted free traffic to the site even now, months after they were originally published and promoted. Publish the right type of content in the right type of environment to transform yourself into an industry expert. The company offers medical supplies and equipment to physicians and health professionals online.
Students, although just starting their medical careers, also need similar supplies, and are very active online.
In order to have a successful e-commerce brand, you need to invest in content that is useful to your audience.
We can help your business take off with flying colors or get back on the track to success — that’s what we specialize in!
She has over 9 years of experience in Online Marketing, SEO, PPC, Website Creation and Project Management.
As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks. When implemented properly, we typically see conversion rates rise with the presence of sitelinks. And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns.
So, how do you execute a winning local PPC strategy when there’s such little room for error? Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both. And that, really, is the whole point to this entire post: utilize these tactics to make more money.


This leads to more sales (or leads), which then translates to bottom-line dollars for the company. Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time. Through this blog post, we will show how to upload image ads into your campaign for remarketing purposes. Having this tag active and installed on your website is required in order to pool your remarketing list.
Please keep in mind that when adding image ads, Google usually puts those through a review process. It is a cloud based video editing service that allows you to maintain full creative control between yourself and your team. You put in the words you want to say, and it creates an animation that can be shared with anyone. Magisto takes your chosen video, allows you to add enhancements and a theme, and put in a sound track. You don’t have to deal with any complicated software or gimmicks, just give it a little time.
With that said,  one of the fastest ways to gauge a businesses prospected audience and "move the needle" is with intelligent Pay-Per-Click Marketing. In fact, in many instances, success is based on fundamental principles of Strategy, Execution, Analysis, Storytelling and most importantly Expectations. Not only would it be easier for Strategy, but also for Storytelling and ongoing Optimization. Has Social Media created a new landscape for PPC where basic metrics such as clicks are now being labeled as interactions and we are now forced to downplay standard conversions? Furthermore, with all of this data-mining going on, we still need to focus on the biggest metric of all: $$$ Revenue $$$. However, one must remember that no one is going to put out a Case Study that shows a "bad experience" and that often times, these documents manipulate the data in their favor. However, many times entrepreneurs get "overwhelmed" when reading blogs or attending marketing conferences which are pushing the latest and greatest in online tools and gadgets that will promise them instant success.
Remember, your in Startup Mode and need to squeeze as much as you can within the limited budget. Google is notorious for suggesting keywords and increasing budgets to maximize your visibility.
In this post, I will dive into some of the specifics of this new and questionable practice. So, before advertisers start selling items on eBay, they need to know what is going on "behind the scenes". According to Google, they state "_With smartphones in hand, consumers are increasingly looking for products or services while on the go and then placing a call right away. Ideas such as “Give us a Call", "Agents are standing by", or “call to make an appointment". AdWords will use this web page to verify your phone number, and the domain of this URL must match your display URL. Keep in mind that your CPC bids should match the value of a call to your business, since all clicks on your ads will start a call from the device where the ads appear. Nowadays with Social Media Advertising, anyone can leverage current events within a matter of minutes for as long as it's shelve-life is still relevant in peoples minds.
Recently in the news, a new study finds that Lemons have shown to reduce the risk of cancer, amongst other great benefits. In the PPC landscape, advertisers have always dealt with Saturation, increased competition and rising advertising costs in order to keep themselves relevant. PPC Marketers not only have an obligation to stay on top of this ever-changing industry, but they also need to convey these opportunities to their clients so that they can "fish where the fish are".
In fact, it appears that these Insurance Companies are putting a ton more money in PPC now than in any other years. However,  it's hard to imagine that (3) different advertisers are bidding on over 253k+ of the same terms, yet as you will see shortly, their respected budgets are far more different. Geico and progressive have weaker Organic Visibility, so they are spending more money in PPC to get their visibility.
So with this latest move by Google, should those 3rd party automated bidding companies be concerned? If Google can provide Bid Management that is comparable to 3rd party companies, advertisers will take that additional expense and spend it with Google. Prior to joining the Washburn Law faculty, he was a law clerk for Chief Justice Donald Wright of the California Supreme Court and he served as a staff attorney at the Legal Aid Society of Wichita. He asks "What is personal information and what is professional?" Employers looking at Facebook accounts, or asking all job applicants if they can look, is a big issue.
Each box was filled with candy, toys, school supplies, soap, a toothbrush, toothpaste, and other various items.
The postage for each box was $7.00 which was covered in part by donations and largely by the student organizations. The team finished 3rd overall in the preliminary phase of the tournament, with a 4-0 record against Louisiana State, William Mitchell, Iowa State, and Michigan State. Amy wanted to see the case through, so she volunteered her time in the clinic during the holiday break and spring semester in order to fulfill her professional responsibility to her client. The child grows up speaking English, attending public schools, making friends, playing sports, learning and enjoying American culture.
The Department of Homeland Security was directed to exercise, as appropriate, prosecutorial discretion for those who are approved and not use enforcement resources on these low priority cases. All of these documents must be organized in a logical way to make sure immigration officials will see that each element is met. The LARW program at Washburn Law is the only law school specialty program in Kansas and the Kansas City metro area to receive a national ranking for 2014. As experts in their field, LARW faculty members have shared their teaching expertise with peers at the Free University of Tbilisi in the Republic of Georgia and with visiting Chilean law professors. We are training the future lawyers governmental agencies will need to effectively regulate the industry," Pierce said. Oil and gas law, as an elective field of study, has always enjoyed a strong student following. He is a co-editor and upkeep author of the multi-volume treatise Kuntz, A Treatise on Oil and Gas Law and co-editor of the Oil and Gas Reporter.
Opportunities come with strengthened inter-sovereign relationships and with the acknowledgement of tribal legal potency by other forums. Great content and promotion help you gain new leads, build lasting customer relationships, and grow into a trusted industry brand. The first part of our strategy was to create detailed page content, which would boost our client’s search rankings for important keywords. Show that you know the ins and outs of your business niche, and soon businesses impressed by your thought leadership will be lining up at your shopping cart. We advise every B2C client to use social media channels for both brand awareness and sales generation, so do be active there.
Don’t try black-hat link building tactics that promise fast success, as they may lead to a Google Penalty (read more about dealing with link penalties here).
In her spare time she loves to explore nearby mountains and rural villages with her family. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. That said, remarketing can be an extremely powerful tool when working to increase the ROAS (return on ad spend) of your pay-per-click marketing efforts. Then post it on the site where you can share with others looking for content just like yours.
Hiring an experienced PPC Marketer can be a valuable asset to any VC that is looking to not only increase revenue for their portfolio companies, but also have the security and confidence of knowing they have the resource available to launch a new startup. In this post, I will talk about some of the important tools, methodologies and overall client management needed to grow a successful consulting business.
Non-Brand, or even simple things such as Promotions and Offers in text ads can have a negative effect on revenue. Too many times I have seen Sales Teams "promise the world" to clients in order for them to get their commissions.
In fact, here is a testimonial from Birchbox on the importance working with a smaller Boutique firm during the infancy stage of their business. Currently, it appears that eBay is not policing this artificial inflation but lets all hope they can identify these cheaters. In this article, I will take a "deeper dive" into why it is so important to have a "stock portfolio" approach mindset.
Bosomworth provides some incredible infographics which showcase the the dominance of users on Mobile and Tablet devices. Statefarm has the highest amount of keywords, yet they have one of the smallest PPC budgets.
Ahrens Chair was endowed by the law firm of Michaud, Cordry, Michaud, Hutton and Hutton, named in honor of former Washburn Law professor James R. He served as associate dean of Washburn University School of Law for five years and was acting dean in the fall of 1985 and interim dean during the 2006-2007 academic year. Pierce teaches Oil and Gas Law, Advanced Oil and Gas Law, Energy Regulation, and Drafting Contracts and Conveyances. Sager Memorial Professorship was established by Stan, '57, and Shirley Sager in memory of their son Kurt Sager, '76, who died in 1998 at the age of 44. In her previous position at the University at Buffalo Law School, Westbrook taught courses on international finance, securities regulation, international trade, the North American Free Trade Agreement, acquisition transactions, and transactional practice. She and other victims have been working with KCSDV to eliminate the 5 year Statute of Limitations for rape. He is a past president of the Rocky Mountain Mineral Law Foundation, which awarded him the 2012 Clyde O.
Dangers inhere in crosscultural illiteracy and particularly in the temptation to ignore abstention principles and to attack tribal jurisdiction.
From link building and targeted ads, to user experience and SEO, there’s an overwhelming number of strategies out there. They contacted us to help them increase brand awareness and expand top-of-the-funnel client base. In this post, I will discuss at least Ten (10)  instances where Entrepreneurs need to be careful about what they hear and what they spend their precious money on. However, if there is one (1) key takeaway from this article, please DO NOT ALLOW Google to create your campaigns for you!! This not only sets a bad precedent for referrals, it also "ruffles the feathers" with the PPC management team which is intimately responsible for the results. Now, with this information going viral through TV, Radio, Organic Search and especially Social Media, a savvy marketer could leverage this new study to promote their exotic Lemon Trees. Nowadays, it's a revolving door where PPC Marketers need to have the _"IF I CAN'T CONVERT THEM IN SEARCH, I WILL HAVE TO FIND THEM ELSEWHERE"_ mentality, in order grow the client's business. So, for us in Search Marketing, this is a major wake-up call to start spreading the budgets to capture as much of this opportunity as possible.
With the combination of strong and effective TV Commercials and living in a world where everyone is watching TV and simultaneously using their smartphone, tablet and computer it's a win-win situation. For several years he worked with Washburn Law Clinic students representing inmates in constitutional challenges to Kansas prison conditions. He has also taught the core courses in Contracts, Business Associations, and Environmental Law. It is awarded to a faculty member considered to be an excellent teacher, who may be a traditional academic or an individual with prominence in the field of law, with preference given to a professor in the area of International or Commercial Law. She also served as the director of the University of Buffalo New York City Program in International Finance and Law. Another focus of the event is the benefits of creating safe homes and streets for everyone.
There were a total of 16 student volunteers who signed up for various tasks before and during the reception. Pozez Chair in Business and Transactional Law and Professor of Law, will be the Center's director. The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line.
And like any real estate, content is an asset you create for your company, not a cost center.. Rich's publications address a wide range of constitutional law topics, including federalism, sovereign immunity, prison conditions and race relations.
Pierce is the author of the Kansas Oil and Gas Handbook, a co-author of the West casebook Cases and Materials on Oil and Gas Law, and the West treatise Hemingway Oil and Gas Law and Taxation. Senator Dole is clearly one of the most well-known and distinguished graduates of Washburn Law.
She teaches Business Associations, Financial Institution Regulation, International Business Transactions, and Securities Regulation. The Children and Family Law Center provided Family Law Certificate credit for several students who volunteered their time.
He is undocumented and could be removed from this country and sent back to a place he does not know. Pierce has been the driving force behind the oil and gas program at Washburn Law since its inception nearly a quarter of a century ago in 1989.
This award recognizes excellence in teaching natural resources law, by fostering a broad understanding of the law, mentoring students, and for innovative teaching style. For example, the funding allows them to hire research assistants, travel to conferences or invite speakers to the law school.
He also authored the three volume treatise, Modern Constitutional Law (3rd Edition), published in 2011. The Professorship is awarded to a faculty member considered to be an excellent teacher, who may be a traditional academic or an individual with prominence in the field of law   Professor Concannon has achieved both. Jessup International Moot Court Competition held at Denver University Sturm College of Law, February 15-16, 2013. Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages.
He is a past president of the Rocky Mountain Mineral Law Foundation and a member of the American Law Institute. He was a senior contributing editor of Evidence in America: The Federal Rules in the States and serves on the National Conference of Commissioners on Uniform State Laws. He dreams of one day being able to work and live in the United States without fear of removal.
Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with.
During the current academic year, he has received the Outstanding Service Award from the Kansas Bar Association, the Distinguished Service Award from the Washburn University School of Law Alumni Association, and the Clyde O. Foreign Corrupt Practices Act (FCPA) has increased opportunities for private plaintiffs to bring collateral civil actions.
Hatcher is Top OralistThe Washburn Law Jessup Moot Court Team competed in the Rocky Mountain Super-Regional Round of the Philip C. For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2. In response to FCPA investigations, shareholders now routinely file derivative suits, securities fraud class actions, or both. Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases. The Righter Professorship is awarded to a faculty member who has made extraordinary contributions to the law school primarily in the areas of teaching, scholarship, and service. Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description. Nevertheless, a number of the suits have been settled, some for amounts exceeding the government penalties paid by the company for the FCPA violations. In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3. Shareholder litigation based on company behavior that violates the FCPA is significant because the threat of private litigation increases the impact of an FCPA violation by increasing a company's liability, parallel shareholder litigation may subtly expand FCPA liability, and shareholder lawsuits may also be of more general doctrinal significance. Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location. Professor Westbrook examines recent shareholder litigation based on company behavior that violates the FCPA, introduces the FCPA and the current surge in its enforcement, examines the increase in shareholder actions based on FCPA violations, analyzes shareholder derivative and securities fraud class action lawsuits in terms of what shareholders are alleging and how their suits are faring, and draws preliminary conclusions about the legal consequences of increased collateral shareholder litigation based on FCPA violations.
This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4. Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position).
Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site.
There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend. At the same time, there are only so many "alternative" job titles you can include in your body content.



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