This entry was posted in Marketing and tagged Marketin Essay, Writing a Marketing Essay on March 13, 2014 by admin.
Today marketing is a multi-faceted pursuit combining good old-fashioned salesmanship, quality content, social media, and site metrics.
Marketing Grader: this hubspot tool assesses the target site in terms of social media, SEO, lead generation, mobile compatability, and blogging and condenses the reults into an overall score.
Compete: a series of analytic tools that provide insights on user behavior, overall site views, and comparison between sites. Pinterest Business Analytics: monitor your Pinterest presence by seeing how users interact with your Pins, what content is the most repinned, clicked, or recent. SocialMention: real-time social media search that aggregates trends by keyword from most major social media platforms. Google Ads Display Network: a set of reporting tools that let you know which of your Google Ads get the most clicks, bring the most sales, and what your conversion rates are. CPC ROI Calculator: this tool calculates cost-per-click ROI to help you establish how you can profitably pay for ads. PPC Web Spy: this tool uncovers the Google AdWords keywords your competitors are using, so you know where you should compete.
Spring Metrics: two groups of tools, one focusing on e-commerce conversion, and a second focusing on social, content and coupons. On-Page Optimization Tool: a number of tools that allow you to quickly spot your metadata and important SEO content the same way a search engine spider crawls your site. WordStream Keyword Tools: a number of tools providing related keyword ideas, negative keyword identifiers, and niche finders.
YouTube Keyword Tool: Originally for videos, find related keywords that can improve your campaign performance.
Anchor Text Over Optimization Report: use this tool to identify anchor text diversity, and highlight areas where anchor text is over optimized. Constant Contact: edit templates, track interactions like email opens or donations, and connect customers to your social media. Scope: go behind the scenes of competitors emails, seeing how other campaigns make beautiful and compelling messages.
Komfo: analyze your Facebook comparing fan penetration, and viral amplification across your posts. Rignite: monitor your presence on Facebook, Twitter, and Youtube (more platforms being added currently), share accounts with teams of 3-6 people, view social media stats in a graphic interface. Social Oomph: track keywords, utilize url shortening, purge previous tweets, and make recurring tweets on up to five Twitter accounts. Piwik: the leading open source web analytics platoform offering almost every metric as data over time. AWStats: generate reports on web, streaming, ftp, or mail server statistics graphically, and with data over time.
Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. SEO is a technique which helps search engines (Google, Bing, Yahoo) find and rank your website higher than the millions of other sites in response to a search query.
95% of searchers click on a page that appears on the first page results for Google, Yahoo or Bing, so it is important to appreciate the value of SEO. Building a solid SEO strategy consists primarily of selecting relevant keywords and providing valuable content related to those keywords.
Content marketing is important because it helps build your brand and inspire confidence in your company. Online content marketing has expanded the field to include blogs, training videos, podcasts, and even video games. A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching “Digg This” and “Tweet This” tags to the end of articles. In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community.
These three components are just the foundation of building a successful online marketing strategy and you don’t have to be an expert to understand them. The Online Ecosystem is an increasingly complex place to be, for any company, whether it’s an online enterprise or a brick and mortar company. Content is King: This might be the most important rule of all, especially after Google’s panda update, which prioritized the content of a website in ranking websites.
Know what your competitors are doing: Both online and offline companies face competition, however there is a big difference between offline and online companies.


Farah Abu Sahliya was the team captain of the Google Online Marketing Challenge winning team in 2011.
If you have the desire to be someone who is successful in internet marketing, you are on the right path. The first thing you should consider is your website must be easily found by your customers.
If you want to add credibility and some validation for your company, it gives you a certain validation and could draw in more customers. After you set up an online promotion, keep track of the way people are responding to it on forums and blogs.Incorporate your customers advice to make your customers feel respected and listened to.
Many people look at the chance to use a coupon to buy something they needed or wanted anyway. Try different headlines and content regularly and watch to see what is working and what should be changed. After your customers have bought a service or product, supply them with a catalog or product information that contains links to related items in which they might be interested. One Internet marketing tip you should follow is offering retail or wholesale prices depending on how many of each item they buy.
A good Internet marketing tips is to become an expert in the field you are offering on your site. You need to create a superb website before worrying about getting it ranked.This needs to be the beginning step for anyone does in online business. It may sound tempting to maintain a profile on every possible social networking site, but you must give each your full attention so that it remains vibrant.
About Latest Posts Follow MeNanda RahmaniusI'm a Blogger, Internet Marketer and Online Entrepreneur who Work at Home Online. While all comments are read and appreciated, only comments using HUMAN NAMES will be approved. It is a method used by many businesses to get their product or company name out to the public.
In the past, SEO was driven by factors like keyword placement, keywords density, and even how many times a keyword was used to link to that page. A page that had nothing to do with a keyword could be ranked in top three, just by optimising the page.
In fact, six out of ten consumers say that after reading a custom publication, they feel better about the company.
By utilising the social aspect of the web, social media marketing is able to connect and interact on a much more personalised and dynamic level than through traditional marketing. It can also be as complicated as having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain. By building a solid online marketing base, you can begin to build a successful strategy that works for your business. It is also a relatively new business medium, especially in the Arab world, that is ever-changing and growing. But the reality is that a lot of companies and individuals are simply copying their offline marketing materials online. By content I mean the actual information and ideas that are communicated to the user through the website.
Offline companies, depending on the size and reach of the company, usually have few competitors that are confined to a geographic location.
If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Internet marketing is a business that you must try, because it offers a great advantage to a very broad market. When you have figured out which approach and tone represent your business the best, be consistent in approach.
For instance, if you sell books on your website, send them an email with links to the other cookbooks that you offer. You should always be making money on wholesale items being sold while increasing the amount you sell. It may have been a lot to take in at once, but this article’s suggestions can put you well on your way to a great online marketing campaign. Today, this means that sites who rely solely on keywords are often ignored by the search engines.


Low quality content is the most common mistake and can affect your rankings and damage your brand. If your product is known to be of high quality and that is how you promote your product offline, do not change the message online to, for example, faster delivery. These ideas can be communicated in a number of ways, depending on the type of website you have, for example you can use videos and blogs among others. Online companies however face competition from all over the world, which naturally results in a large number of competitors. In this article you will find advice and tips on how to start your career in internet marketing and success.
You will increase the amount of sales by tailoring your product offerings to their purchasing trends.
Therefore, it is only a matter of time before social networking was used to market products. The lack of trust, with online marketing, extends a bit further as there are many virtual promotions that turn out to be fraudulent ones.
Researching on the advantages and disadvantages of online marketing is the best method of deciding how much to market a product using conventional methods and how much to market using online marketing. Hack your way to the top by working smarter, not harder at online marketing with our 50 essential online marketing tools. The internet as a medium is different and you have to think of it differently than you would any other medium. Also branding is something to keep in mind, and by that I mean: do not change your logo (unless you are rebranding) and have the website reflect your company’s identity and colors. It is important for online marketers to know and understand what their competitors offer to their users and how they are communicating with them.
The internet has its own rules and methods, to succeed in the online world you must understand that and act accordingly. Also for your website to be successful, it is important for your website to evolve into a trusted online resource for information in your respective field. It’s important to discover the weaknesses in their offerings and communication methods, so that you can take advantage.
This is the newest method of utilizing the internet to help their businesses grow and expand. It does so by making information about the product or company easily available to the public.
However, through online marketing, you are assured of extending your reach to almost global capacities. Your website must become the go to website for users to go to find the information about your field, this will lead to an increase in traffic and will lead to a better ranking by Google. It’s also important to understand that even the best websites can always improve and be better, so you should visit your competitors websites to discover what you can improve on. However, online marketing, although quite advantageous to a business does have its disadvantages too. As the internet is easily available, this too, makes online marketing extremely advantageous.
You should keep in mind when developing your content, that your content should subtly promote your products and services. The company is able to reach their target audience using specific keywords and the audience is also able to find the information they need about the products and services using the same method.
Don’t be upfront about promoting your products, but  instead give your readers the impression that your products can satisfy their needs without it seeming to be too preachy. Therefore, marketing online can be one of the best methods of popularising the company’s reputation. Online marketing also enables the company to know if their advertising campaign is successful within a short period. The cash-on-delivery option found online also is a disadvantage as this does not guarantee payment. However, this can be extremely overwhelming as they are varied and it makes it extremely difficult for a company to select the right options of marketing.




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