Online Degree Programs in Marketing & AdvertisingThe demand for an online Marketing Degree is growing steadily. There are a set of skills that are required for those with looking to pursue a marketing degree online. You like being part of a team and working with others, especially to think of new ideas or solutions.
You have ideas about how to connect people with the right products and services they want or need. You enjoy spending time on projects that require you to match messaging with the right imagery to produce a specific response from your audience.
Most schools allow you to choose a specialization—a focused area of study within an online marketing degree program. This concentration will center around the differences between business-to-business (B2B) and business-to-consumer (B2C) marketing.
Internet and interactive marketing students learn about the different channels of marketing on the Web and how to optimize their marketing campaigns. Sales management centers around understanding what marketing strategies and messages resonate best with your target audience and utilizing specific messaging throughout the sales process. It may be possible for you to earn a marketing degree online at different academic levels, depending on your professional goals.
At the bachelor's level, you could pursue a marketing degree or a business administration credential that features a concentration in marketing, communications or advertising. In graduate school settings, several degree options may be available, from the Master of Business Administration with a marketing specialization to the Ph.D in marketing. After earning marketing degree online, you may be able to pursue a career that allows you to play a role in defining a company's voice.
Advertising, promotions and marketing managers are all roles for which a bachelor's degree could prepare you to pursue. Should you pursue a career as an advertising manager, you're likely to work with sales professionals to design advertising campaigns that get consumers interested in products. How much you could potentially earn in these occupations, or other roles in the marketing sector, will vary depending on such factors as your level of education and experience. The online MBA degree program from Northcentral University prepares learners to advance to higher levels of leadership in business. Saint Leo University’s innovative MBA in Marketing Research and Social Media Analytics is centered on the rapidly evolving, data-driven business world in which we live. Marketing professionals play a key role in helping businesses maintain a competitive advantage in the world marketplace.
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If you work in the field of marketing and advertising, earning your Marketing MBA can be your best way to prepare for higher level positions new opportunities.
Use MBA Online Program to decide which MBA in Marketing program is right for your career path. People who work as marketing, promotions or advertising managers are responsible for a wide range of duties. A Bureau of Labor Statistics Occupational Outlook report in 2010 stated that marketing managers could earn an average annual salary of $104,000.
The most common demographic of students in a marketing MBA program are those who are already working. The field of marketing offers you the opportunity to specialize in one or more different career types.
The Bureau of Labor Statistics (BLS), which is a division of the United States Department of Labor, puts out an employment report every 10 years.
Before you begin a formal program of study, you must first be admitted to an online program.
The first part of your marketing MBA program will consist of a broad-level overview of courses that relate to your specialty.
When you have completed all required coursework in the MBA marketing program, you will most likely be assigned a major project to complete during your last marking period. Explore the highlighted schools to learn more about the online MBA in Marketing that fits your professional ambitions. For those wondering if an online marketing MBA program is right for them, there are some common characteristics in successful candidates. Graduates with an MBA in Marketing have many attributes they need to summarize in their resume. When you earn your online MBA in Marketing, you can purse the next level of your career with the confidence, knowledge and skills to succeed.
Marketing Director: The responsibility of a marketing director is being in charge of the entire operation of a company's marketing department. New Product Developer: Whenever a company develops a new product or service, these individuals are the ones responsible for all of the marketing to get the name brand out there for all to see. Sports or entertainment marketing: Individuals in this career path are focuses on marketing various sports teams, artists, leagues and others who are packaged into one specific product or brand. New marketing opportunities: This career is focused on involving interactive media and managing all of the social media aspects around numerous companies. Public relations: Those in this position will use a substantial amount of marketing skills, such as that of customer service, customer outreach, customer awareness and market segmentation. Online marketing programs offer degrees at the associate’s, bachelor’s, master’s, and doctoral level. Most jobs in marketing require at least a bachelor’s degree in a related field, though companies hiring for high-level management positions may prefer candidates who have a master’s degree. Many marketing programs are offered entirely online, enabling students to adapt the coursework to their schedules. The prerequisites for undergraduate degrees in marketing are typically a high school diploma and either SAT or ACT scores. Graduate degrees in marketing will require a bachelor’s degree in a related field and either GMAT or GRE scores. As you begin to pursue your marketing degree online, you will typically take courses in a breadth of business areas, as well as liberal arts classes in order to receive a well-rounded education.
It is highly recommended that you pursue internship opportunities while still in enrolled in school in order to gain practical skills in the industry. Marketing professionals typically work full-time in an office environment during regular business hours.
The Bureau of Labor Statistics does not report growth data on marketing specialists, but the employment of advertising, promotions, and marketing managers is expected to grow 12% from 2012 to 2022, which is about as fast as the average for all occupations.
In 2012, the median annual salary for market research analysts and marketing specialists was $60,300. Marketing professionals help business owners use Internet, print, and television media to expand their marketing efforts and reach prospective customers. Online Business Management Schools: Become the Boss of Your Education Do you dream of leading an organization? Restaurant Management Degree Online Immerse yourself in the culinary world by pursuing a restaurant management degree online. Marketing is emerging as a viable division of business as companies seek to bolster consumer relationships through strategic and personalized initiatives. Our Bachelor of Arts in Marketing degree is offered fully online for professionals seeking career advancement or transition through the acquisition of new, targeted business skills.
Marketing Innovation: Explore the five Ps of marketing – place, price, product, promotion and people – and learn how innovative strategies can translate to new business success in this marketing course.


Integrated Marketing Communications: Developing marketing strategies for the effective execution of communication tactics is at the center of this course. Marketing Research: Consumer research is essential to understanding market behavior and devising effective strategies and tactics. Interactive and Mobile Marketing: Smartphone technology has pervaded our culture with the Pew Research Center reporting that 56 percent of adult Americans own a smartphone – up from 35 percent just two years ago.
International Marketing: A global economy is stressing the importance of integrating an international perspective in our marketing efforts. Marketing Strategy: This is a comprehensive course the combines your previous coursework for a deeper understanding of marketing. Business Plan: This is an independent study course allowing you to create your own business plan for maximized outcomes using the knowledge and skills gained throughout your degree program.
Concordia’s online marketing degree delivers a comprehensive study of traditional as well as advanced competencies for a well-rounded program of study. You can download Online Marketing Degree in your computer by clicking resolution image in Download by size:.
DISCLAIMER: All background wallpapers found here are believed to be in the "public domain". If you wish to know what a company's customers like and dislike, it helps if you understand and can communicate well with people from all walks of life. Curriculum can explore the history of Web marketing as well as contemporary trends and issues in online marketing. Studies also cover effective approaches to leadership and management in the business environment. An associate's degree in marketing, for instance, may provide you with a good introduction to the world of advertising and meeting customers' demands.
As marketing is such a diverse field, students enrolled in these programs may develop knowledge and skills in a variety of areas. A marketing credential at the master's level could help you prepare to pursue a career as a leader in this field, while a doctoral degree allows you to explore theories and research related to marketing. As a marketing manager, your focus will be on your employer's products and finding the right markets for them.
Meanwhile, promotions managers oversee programs designed to increase sales through special offers and initiatives. You will get info on marketing, networking, how to create viral content, how to optimize your ads to make the most money, blog hosting, email marketing, ecommerce, marketing automation, other ways besides ads to make money online, and pretty much everything else you need to know. But I'm also an experienced internet marketer with more than 12 years experience growing big brands on the web before making this my full time job.
Some even make hundreds of thousands of dollars a year blogging.  How did they even get there? You will get info on marketing, networking, how to create viral content, how to optimize your ads to make the most money, blog hosting, email marketing,  ecommerce, marketing automation, other ways besides ads to make money online, and pretty much everything else you need to know. But I’m also an experienced internet marketer with more than 12 years experience growing big brands on the web before making this my full time job. By pursuing your graduate degree, you can acquire in-depth knowledge and competencies in areas that require a strong understanding in order for you to reach your potential in the field. We make it simple for busy professionals like you to quickly browse various programs and request the information that you want. Some of the duties you would perform in this line of work include project planning, hiring creative staff, negotiating advertising contracts, developing initial layouts and more. Often times, marketing professionals have spent several years in their chosen field and return to school as a means of advancing. Some of the most popular choices for MBA marketing graduates include advertising executive, sports marketing professionals and people who choose to work for a non-profit organization or government entity. In 2010, the BLS stated that all workers under the umbrella of advertising, promotions and marketing managers earned an average annual salary of $104,000.
After ensuring that the program is accredited, the next thing you need to do is submit an application, your undergraduate transcripts and proof that you have obtained at least a bachelor degree. The courses you can expect to complete during your first year of a marketing MBA program include business fundamentals, professional communication and leadership, ethics and marketing program design. A graduate degree in marketing is perfect for people who have a desire to have a hands-on experience  with marketing ventures.
Bulleted highlights, quantifiable statistics, and underscoring of achievements provide hiring managers with insight to a detail oriented candidate. Action verbs in the summaries give power and direction to the resume, however for those who look to emulate this style, a shallow list of “Core Competencies” and “Honors and Activities” can provide a hiring manager with a list of highlighted inadequacies. The brand marketing position focuses on the marketing strategies of the company, profitability of the brand and the amount of money spent on the brand.
It is essential to affiliate them with specific positive attributes of the individual when marketing the person or team.
There are plenty of new possibilities within this field when it comes to taking advantage of everything social media has to offer.
He received his MBA in 2008 from Wharton and became a management consultant for Bain & Co in New York until joining his present company in 2010. Degrees in marketing are appropriate for individuals who want to enter the marketing, advertising or sales fields, as well as aspiring entrepreneurs. PhD programs in marketing are generally designed for students who aspire to become university professors or researchers.
Online programs afford flexibility and convenience, whereas campus programs allow you to interact closely with professors and classmates. Associate’s degrees will take two years to complete, and bachelor’s degrees will typically take four years.
Marketing courses cover topics, such as strategic marketing, product management, promotions, pricing, and sales.
The experience gained form an internship can boost your resume as you seek employment after graduation. However, this can be a demanding field and about 40% of managers work more than forty hours per week. Because marketing managers and departments are so important to an organization’s revenue, they are less likely to be laid off than other managers. Marketing managers earned $119,480, and advertising and promotions managers earned $88,590. As consumers spend more time online and on their mobile devices, the Internet will become an increasingly important promotional tool for businesses in all industries.
To this point, a traditional business degree only lays the foundation of competencies that effectively support the efforts of a marketing professional. Paul offers a variety of online business degrees that provide you with the opportunity to specialize your academic experience for a more targeted career in business, including marketing.
The 40-credit hour program bridges traditional academic competencies with innovative marketing principles for a comprehensive study of this complex and growing division of business. This course examines how you can maximize opportunities through the systemization of innovation.
Students will examine marketing practices such as environmental scanning, targeting customers and achieving organizational objectives through strategy. You will create your own targeted communications and campaigns that include major marketing components and present those to your cohort.
You will learn how to develop surveys, observation, experiments and other tools for learning about your target groups. The importance of interactive and mobile marketing solutions is rising as more people gain a sense of connectivity at their fingertips.


This course examines the contemporary marketing issues facing nations across the world, collaborating with global partners and marketing to foreign countries.
Maintaining a reputable social and ethical identity as a corporation is a delicate balance that can go awry with a single careless step. This course provides a basic overview of financial information for non-finance majors so you can better serve your company in a marketing capacity. Curriculum will be guided by graduate-level case studies and course work will utilize collaborative efforts.
Paul is accredited by the Higher Learning Commission and is a member of the North Central Association.
Unfortunately for them, consumers aren't always buying everything for which they see an advertisement. Marketing professionals typically possess good communication skills, such as the ability to write and speak well. After earning a bachelor's degree in marketing, you may have a better understanding of consumer behavior or have a knack for creating engaging advertising plans.
To do so, you may stay on top of trends, monitor what competitors are doing and communicate with customers to ensure they're happy.
Bureau of Labor Statistics provides the median annual wages for these and other professions in the marketing field. Classroom courses with written textbooks could never keep you up to date on all the education you need to be a success. I learned a ton in my professional marketing career and even more through growing my blog, Craft Ideas Weekly, to more than 230,000 fans on Facebook and a worldwide reach of millions of people. Do you wish there was an online course that made all of this stuff easy?  You have come to the right place. By becoming an expert in such areas as research, strategy, brand development, and consumer behavior, you can greatly increase your professional mobility in the field.
Marketing professionals who have earned their Master of Business Administration (MBA) degree have the opportunity to qualify for more responsible positions and higher levels of pay than those with a bachelor degree or less.
If this describes your current situation, you may want to consider pursuing a marketing MBA degree over the Internet from your home.
In addition to the high salary, the field is expected to enjoy a growth rate of 14 percent annually through 2020. In either case, you would have to study a marketing topic in-depth and deliver a report to ensure that you have a thorough understanding of the subjects you have studied. They should be adventurous, creative and skilled at interacting with people and effectively allocating budgets. By including all contact and education information in the top of the document, the resume unfolds naturally to the reader.
They also establish a brand identity for the company that is recognizable to the customers. Most Marketing MBA students enter into a smaller role before embracing a true brand management position with the company.
Marketing majors tend to seek out labels in the music industry, represent teams and cover the four main sports leagues when entering into the field of marketing with their MBA. Openings are available within larger and small companies that are just getting started in the field. We appreciate your help in making this the best directory of online MBA programs on the web. Marketing students also learn about statistics, market research, web analytics, and pricing strategies to help them measure and target their marketing efforts. Some programs may also offer hybrid courses, where part of the curriculum is available online and the rest is completed on campus, giving you the benefit of both worlds. Master’s degrees will usually take two years to complete and are available as Master of Science (MS) and Master of Arts (MA) degrees, as well as a concentration for a Master of Business Administration (MBA) degree.
You will also learn about different ways to reach potential customers and different areas of what motivates consumer behavior. Marketing managers will continue to be in demand as companies look to promote their products to prospective customers. Pursue an online marketing degree to develop a strong foundation in marketing principles and enhance your job prospects. You will explore how innovation affects business decisions, including the allocation of resources, and you will study the dynamics and culture of organizational structure. You will also learn how to analyze data collected and use the collected information to create action plans.
This course will explore the value of websites to a business’s bottom line and how to integrate brand awareness by harnessing new technology, including social media and mobile marketing.
Students will examine marketing ethics and will even come away with a better understanding of your own personal ethical system. Field-related areas of interest include sales, new product development, ROI, price and profit.
As is the case with many jobs in the business sector, strong analytical and decision-making skills are always a plus. They started exactly where you are now… With just an idea and a dream.  You know what else they had? Most entry-level marketing positions require at least a four-year degree; however, you often need advanced education to progress to the level of management.
This flexibility in scheduling allows you to keep your job as well as meet your personal obligations.
A classic example of a marketing project is to create an advertising campaign from start to finish. The job seeker throughout brings attention to leadership opportunities and successful initiatives before concluding with their “Core Competencies” and “Honors and Activities” at the bottom. It is the traditional business to consumer marketing position that comes into play for numerous individuals looking into marketing. As time passes, this career option will become larger and more involved when it comes to those in the marketing field. If you would like to pursue your studies from the comfort of your own home, consider an online marking degree. Marketing doctoral degrees will take from three to five years to complete and are available as a Doctor of Philosophy (PhD) degree, as well as a concentration for a Doctor of Business Administration (DBA) degree. They must also be creative so that they can pioneer new and revolutionary campaign ideas for their clients.
Students examine the critical marketing factors driving business today and become prepared to apply their marketing knowledge to answer business challenges as well as opportunities. Fortunately, the courses you take in online marketing degree programs may help you acquire these crucial qualities. This would include such elements as budgeting, hiring staff, placing bids, creating a theme and testing the product via market research. Many people are able to relate to the traditional product companies when looking into this role. Students will also be exposed to new tools and strategies that are shaping the business sector and giving rise to its value in business.



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