The Online Ecosystem is an increasingly complex place to be, for any company, whether it’s an online enterprise or a brick and mortar company. Content is King: This might be the most important rule of all, especially after Google’s panda update, which prioritized the content of a website in ranking websites. Know what your competitors are doing: Both online and offline companies face competition, however there is a big difference between offline and online companies. Farah Abu Sahliya was the team captain of the Google Online Marketing Challenge winning team in 2011.
Consumers are researching products and services online, relying on recommendations from their friends on social networks, and checking reviews of products and services before making a purchase.
We will help you provide the relevant and imperative information on your website and blog that current and potential customers are looking for.   By providing answers to their questions, solving their problems and fulfilling their needs through content and Online Marketing, customers will look to you for the information, products, and services they need. Online Marketing Packages are available to fit your business needs and are fully customizable as well! We will become a part of your team and provide the time, resources and expertise in Online Marketing to make your business succeed. Our Online Marketing plans typically start at $400 per month.  Contact Us  for pricing information and to implement Your Online Marketing Plan Today.  Complete the form below and we will get in touch with you!
We also offer Social Media Marketing Plans to help you connect and grow your social networks and engagement, Click here for details! For select projects we even team up with a select group of amazing partner photographers, graphic designers and developers to create an even better website experience! Interested in getting started or learning more with Online Marketing?  Complete the Contact Form and we’ll contact you! If you are a local business, you are probably trying to figure out the best way in which to market your business. First off, you can gain quite a bit of ground in your business by realizing that the people in your area use the Internet more than anything else to search for the things they need, even locally. There are many ways to do this, the foremost of which is writing short articles that have the keywords that you are looking for in your Google business Internet marketing, as well as a link to your website somewhere within.
Local business online marketing is even simpler, because you are well aware of the specific audience that you are catering to. Hopefully, you can use the Internet to your advantage and see sales and business for your local company go sky high remember, even though you are a local business, and won't be getting a lot of customers outside your immediate area, the Internet is still the best way in which to market yourself. It is also a relatively new business medium, especially in the Arab world, that is ever-changing and growing.


But the reality is that a lot of companies and individuals are simply copying their offline marketing materials online. By content I mean the actual information and ideas that are communicated to the user through the website.
Offline companies, depending on the size and reach of the company, usually have few competitors that are confined to a geographic location.
Since you don't work in the global or even national market, you might not think of the Internet right away for your needs, you might be putting your ads in the yellow pages and local newspapers, or spending the money to put up billboards all over town. The more original articles that you have to work with, the more prominent you will seem in the eyes of Google, and the better your ranking will become. You can make it much simpler to get a hold of you than if you were trying to market your product all over the country or world. Even in Internet forums for your niche, you can find specific segments that will talk about your local area.
If your product is known to be of high quality and that is how you promote your product offline, do not change the message online to, for example, faster delivery. These ideas can be communicated in a number of ways, depending on the type of website you have, for example you can use videos and blogs among others. Online companies however face competition from all over the world, which naturally results in a large number of competitors. However, what you may not realize is that the Internet carries with it substantial potential for even the most locally centered business. Also, you can use this opportunity to let people know about your expertise and the knowledge you have to offer, making you an expert in the field, and much more clearly listened to as a result.
Include specific contact information, like your address or phone number, and even fax numbers and business email addresses for prospective customers to come to with questions. From there, you can start talking about what your business provides, as well as general tips related to your specialization. With the help of local business SEO and other local Internet marketing for small business techniques, you will be well on your way to expanding your business in a way you never thought possible. So if you run any online marketing services like that, these icons are a great way to visually represent your services. The internet as a medium is different and you have to think of it differently than you would any other medium. Also branding is something to keep in mind, and by that I mean: do not change your logo (unless you are rebranding) and have the website reflect your company’s identity and colors.


It is important for online marketers to know and understand what their competitors offer to their users and how they are communicating with them.
In this article, you will learn the advantages and methods behind local business online marketing. People will be aware that you know what you're talking about, and will be clamoring to come to your website. This way, you will further cement your status as an expert in the field, and your local business SEO will go through the roof.
The internet has its own rules and methods, to succeed in the online world you must understand that and act accordingly. Also for your website to be successful, it is important for your website to evolve into a trusted online resource for information in your respective field.
It’s important to discover the weaknesses in their offerings and communication methods, so that you can take advantage.
Optimizing your meta tag and filenames for the pages of your website is another great bit of Google business Internet marketing, as it allows you to make the website itself organically optimized for search engines, without having to resort to cheap spamming tactics like hiding billions of keywords in the same color as the background of the website on your pages. Your website must become the go to website for users to go to find the information about your field, this will lead to an increase in traffic and will lead to a better ranking by Google. It’s also important to understand that even the best websites can always improve and be better, so you should visit your competitors websites to discover what you can improve on.
Now, you need to perform what is known as local business SEO, or search engine optimization.
This is just cheating, and Google places little stock in it, so you might find yourself reported as spam if you do this.
You should keep in mind when developing your content, that your content should subtly promote your products and services.
This is a method that is used to earn a Google place in search engine rankings; this way, when someone from your area searches for " ", you will stand a better chance of showing up on the top of the results, making your business the first one they see, and subsequently the first one they check out. Don’t be upfront about promoting your products, but  instead give your readers the impression that your products can satisfy their needs without it seeming to be too preachy.




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