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Using the highly popular Myers-Briggs personality test and four of the most common categories of marketing job types, we’re going to examine which kinds of marketing work best match up to each distinct personality trait. All personality types can find success in any of the job roles, but each role naturally rewards certain personality traits over others. Extroverted vs Introverted: Do you prefer to focus on the outer world (Extroverted) or on your own inner world (Introverted)?
Sensing vs Intuitive:  Do you pay more attention to information that comes in through your five senses (Sensing), or do you pay more attention to the patterns and possibilities that you see in the information you receive (Intuition)? Thinking vs Feeling: Do you like to put more weight on objective principles and impersonal facts (Thinking), or do you put more weight on personal concerns and the people involved (Feeling)? Judging vs Perceiving: Do you prefer a more structured and decided lifestyle (Judging) or a more flexible and adaptable lifestyle (Perceiving)? Content marketers love to write, and that doesn’t just mean that they like to use a lot of fancy words. Decisive editorial skills and an instinctual sense for how the reader will most efficiently consume the content is key. Equal parts Extroverted to Introverted – Writers, of course, can often thrive in solitude, but here at Marketergizmo, central to our writing process are group content meetings where peer feedback is given.
More INTUITIVE than Sensing – Content marketing strategy requires the creation of consistent and timely content, so intuitive minds that do not require extra time to reach conclusions can create content on the fly and may be a better fit. Equal parts Thinking to Feeling – When making decisions content marketers need to consider hard facts, such as keyword volume, so that their content is relevant. More PERCEIVING than Judging – In certain situations content that provides a decisive opinion can be effective, but most readers appreciate the opportunity to make their owns decisions. The people who excel in these marketing jobs tend to be social butterflies who find establishing meaningful connections to a whole lot of people very fulfilling.
Social media strategy is about developing relationship of reciprocity between the company and it’s potential consumers, meaning extroverts who have a strong reliance on feelings can do well in these positions. The more that someone is interested in cultivating an online community around their product the better fit that this person is. More EXTROVERTED than Introverted – Gaining Twitter followers and Facebook likes requires A LOT of social interaction. More FEELING than Thinking – Although information is certainly exchanged over social media, one of its main marketing goals is to create a sense of community around a product. Market Researchers gather information about what people think so that insights can be extracted from the data to guide sales, marketing, product development, and beyond. Those with the requisite eye for detail and patience to look hard within data-sets to draw meaningful conclusions are a good fit for these research-driven positions. Equal parts Extroverted to Introverted – They spend much of their time analyzing data, but synthesizing and presenting data to others are also central to their tasks.
More THINKING than Feeling – In the realm of market research effective decisions are typically made impersonally using logical explanations and the analysis of pros vs.

More JUDGING than Perceiving – As opposed to any spontaneous tendencies, market research personality types commonly have a planned or orderly way of life, like to have things settled and organized, and like to bring life under control as much as possible. Everything presented to the customer, whether it’s a website, a product newsletter, or any promotional materials, need to be created by artistic marketers who are willing to spend the bulk of their time alone. Equal parts Extroverted to Introverted – Artsy marketers can fall into either category, but they must excel at designing and editing while spending many hours by themselves. More INTUITIVE than Sensing – They trust elements that are important in artwork, such as impressions, symbols, and metaphors, more than a pragmatic use of facts and numbers.
More THINKING than Feeling – Strong creativity needs to be balanced with a detailed eye for good design, which requires devotion to certain logic and principles. Equal parts Judging to Perceiving – There is a value here in staying open to new information or ways of thinking while expressing more finalized viewpoints.
When he’s not helping you find the perfect audience for your upcoming study, he’s searching the Colorado foothills for a new trail to run and plays ski bum on the weekends hitting the high country to shred the fresh gnar gnar (bro).
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Da ist zum Beispiel das Search Engine Marketing (SEM), dass sich noch mal in SEO (Search Engine Optimization) und SEA (Search Engine Advertising) aufteilt.
Neben SEM, gibt es au?erdem Jobs im Affiliate Marketing und in der klassischen Online Werbung.
Spatestens seit der Etablierung Facebooks in weiten Teilen der Welt, gehort Social Media Optimization sowie Social Media Marketing zum Online Marketing Mix. Nicht zu vergessen ist das E-Mail Marketing, welches man nicht mit den verhassten Spam-Mails verwechseln sollte. Mit dem Aufstieg der Smartphones und einer Vielzahl verfugbarer Mobile Apps, ist auch ein weiterer Online Marketing Kanal hinzugekommen. Die Moglichkeiten sind also immens und ein Job im Online Marketing durchaus sehr vielschichtig. Wenn du gerade eine Stelle im Online Marketing suchst, bist Du bei i-potentials genau richtig. Jobs finden, mit i-potentialsThe Adobe Flash Player is required for video playback.Get the latest Flash Player or Watch this video on YouTube. And of course most real positions will involve doing work pulled from more than one of these categories, just as people are made up of a combination of all four personality types. This exchange often results in crucial edits that make our content more relevant and easy-to-digest.
A perceiving mind values the constant collection of new evidence and information, and is not quick to finalize a verdict.

Someone who gains energy and inspiration while making these many connections is well suited to social media-centered jobs. An intuitive mind that can easily key into the global “chatter” can be a more harmonious fit here than someone who needs to crunch numbers before every tweet.
Those marketers who make decisions with people as their primary concern, versus those who prefer to utilize facts and principles, are more commonly found here.
When it comes to marketing it’s definitely better to listen to the opinion of others and further the conversation then it is to draw lines in the sand.
This skill set carries over into many types of marketing positions, including web designers and content marketers, but those who have an artistic soul gravitate toward highly design-driven positions. They also need the ability to incorporate external feedback and speak well about their designs to get far in corporate environments. In the world of marketing, however, they must occasionally bow to more objective input like eye tracking studies or user tests. He also has years of experience assisting clients with their market research studies so that they capture truly actionable feedback. Der SEM Manager ist in einem Unternehmen fur das Suchmaschinenmarketing, also fur all das, was sich neben den eigentlichen Trefferlisten bei Google abspielt, verantwortlich.
Hierbei spielen neben der inhaltlichen und kommunikativen Pflege der Online Kanale auch andere Bereiche, wie klassisches Marketing, PR und CRM eine Rolle. Der Newsletterversand und die damit verbundene zielgenaue Ansprache von Kunden und Usern ist nach wie vor wichtiger Umsatztreiber, besonders im E-Commerce. Wir haben Online Marketing Jobs in allen Bereichen der digitalen Wirtschaft und besetzen Positionen auf allen Hierarchie-Ebenen. Au?erdem ist die geburtige Bulgarin Mitgrunderin und Online Marketing Director von MediaBASKET, einer Online Marketing Agentur. If they can’t achieve a meaningful connection with their reader, then their content won’t be unique from the rest. Und dieser spezialisiert sich gerade immer mehr und bekommt ebenfalls weitere Bereiche wie Mobile Product Management, Mobile UX Design, App-Marketing und Mobile Interface Design hinzu.
Es gibt Generalisten Jobs als Online Marketing Manager.  Als Generalist braucht man ubergreifendes Wissen aus allen Teilbereichen und es ist au?erdem der richtige Weg, wenn man eine Position als Chief Marketing Officer anstrebt (CMO).
Kernaufgabe des SEO Managers ist es, die Webauftritte des Unternehmens, vorrangig zumeist die Corporate Website, bei Google sichtbar und somit fur die relevante Zielgruppe auffindbar zu machen. Dies geschieht zum Beispiel uber Linkbuilding durch Links in Blogartikeln, oder auch die Optimierung der Website-Texte. SEA wiederum umfasst alle Ma?nahmen der Suchmaschinenwerbung, vornehmlich via Google Adwords.

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