5 B2B Content Marketing Techniques To Revamp Your Marketing Strategy You are using an outdated browser. You can, however, expect to boost your SEO by having the webmaster link back to your site from the article and by increasing referral traffic from readers clicking-through. There are so many different marketing channels, each with their own unique benefits and drawbacks, which makes selecting a strategy that will best help you to achieve, or better yet, exceed your business goals and objectives an extremely difficult task.
One thing is for certain though: a poor marketing strategy and badly managed marketing campaigns can prove to be very costly for you and your business. With the experience and knowledge we possess in-house, we at STS Global Sales and Marketing can provide you with independent and un-biased advice as to which marketing strategies can potentially help your business to raise market awareness of its products and services, and therefore attract as many highly qualified prospects as possible. In other words, we can help you identify the safest yet most effective path to growing your business. If you would like to arrange a FREE consultation to discuss how our marketing strategy planning services can help you achieve your business and financial goals, don’t hesitate to contact us via our online Contact Form or call us directly on 020 7175 0176 now.

If you haven’t dabbled in guest outreach, check out these tips.2) Gated ContentYou most likely started with blogging, and that’s a great way to generate consistent content. As new channels and forms of online marketing emerge, what should content marketers focus on? Firms that generate at least 40% of their leads online through a content marketing grow four times faster than firms that don’t.However, it’s not an easy proposition. Having gated content – where the user provides basic contact information in exchange for downloading the piece of content – can be used as a conversion piece.Guides – Guides are best used for a specific topic, to answer a question your audience is faced with. And you may look at your results and wonder why your content marketing wasn’t as successful as predicted.Maybe your managing partner is having trouble seeing the value of content creation and promotion, particularly if inbound leads haven’t increased substantially. So why does content marketing so often fall off track? These should mostly be written on evergreen topics, as you don’t want to spend all that time writing and designing a guide that will be outdated in a month.White papers – White papers are usually more technical and a better fit for an experienced reader. If you can add to the conversation on the blog or publication, go for it.  Let’s keep expectations in check when it comes to guest placements (remember what Rand said in his Slideshare!).

If you decided to add additional content beyond a blog post, it will help you keep on track so that the guide is completed.A content calendar will also help if you decide to increase the volume of guest blog posts.
With additional content being generated, you may need to have others (either internally or outsourced) assist in generating content.
Having a calendar to share with others can keep larger projects on track.4) WebinarsEducating buyers through webinars is one of the top techniques that leads to more business opportunities.
Read more about lead nurture sequences in this Marketing Profs article.What other items are you adding to your content strategy? Check out our Content Marketing Guide for Professional Services and find out how to create and implement a B2B content marketing strategy.

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