Respond to stakeholder inquiries and comments on established channels in real time as necessary.
Convey a sense of community and build our following based on valuation content and mutual sharing. Identify editorial and news materials for weekly and month newsletter; lay out newsletter in template, oversee distribution and report results. Ability to cross-train other employees on electronic and social marketing related functions. Bachelor’s degree in Communications, Journalism or equivalent combination of professional and academic experience.
At least 2 years of experience planning, testing, launching, monitoring, optimizing and measuring social media campaigns. Excellent knowledge of leveraging social media technologies such as Facebook, Twitter, YouTube, blogs, and working knowledge of web analytics software. This post is part of a new series titled “Business Social,” and is brought to you by Hootsuite. Avinash Kaushik, an Indian entrepreneur, author and public speaker, once tweeted that “Social media is like teen sex, Everyone wants to do it. Whilst Facebook, Twitter and LinkedIn definitely top the list of social networking sites, there are many less popular forms of social networks out there.
We’ve all heard stories about students who get distracted from studying due to Facebook and use it as a method of procrastination; so much so that people had to intentionally deactivate their Facebook accounts during exam periods so they could concentrate. Ipsos and Microsoft surveyed roughly 10,000 information workers across 32 countries and found that 46 percent of workers said their productivity had greatly or somewhat increased because of social media use in the office.
In the same Ipsos and Microsoft study, 34 percent of workers indicated that management underestimated the benefits of social media tools, and 37 percent said that they could do their job better if the organization’s management was on-board with the use of social tools in the workplace. Furthermore, a study by McKinsey stated that certain industries like consumer packaged goods, retail financial services, advanced manufacturing and professional services could raise productivity by 20 to 25 percent if companies fully implemented social technologies which help improve collaboration and communication within and across enterprises. As there are no barriers to applying for jobs via social media, the quality of candidates naturally varies. However, research from the Brighton School of Business Management showed that 94 percent of recruiters use social media for their jobs and 49 percent of employers found an improvement in candidate quality. Jobvite’s social recruiting survey 2013 results found that the highest-rated candidates are sourced through referrals, followed by social networks. A study by big data firm Evolve looked at call center staff in the US with a sample size of approximately 40,000 and found that employees who used one to four social networking sites on a weekly basis stayed at their jobs longer than their peers. Furthermore, in a second experiment with a sample size of 4,991, staff who regularly used more than five social networks demonstrated higher sales in less time than their colleagues who didn’t. A study by Capgemini Consulting and MIT found that training in social media and all things digital is a deciding factor in why digitally-intense companies outperform their less Web-savvy counterparts financially.
The report stated that “companies with stronger digital intensity derive more revenue from their physical assets.” They also generate more revenue per employee, have higher net profit margins and higher market valuations. If a brand is able to build a following of consumer advocates and listen to the concerns of its target audience, it might be able to get away with slightly pushing products via social channels. Still, brands need to approach social media as a chance to foster an online consumer base rather than just another sales medium if they want to gain these other benefits.
The Pew Research Center found that in 2013, 43 percent of Americans over 65 used at least one social networking site, compared with 26 percent in 2010 and 1 percent in 2008.
At time of publication, there are 39 million people aged 65 and older using Facebook, Twitter and Skype, making them the fastest growing age demographic on these sites.


Jamie Tolentino is currently working as a Digital Marketer at a Global Asset Management firm. 4 out of 10 job seekers are a€?Super Sociala€? and have 150+ contacts on Facebook, Twitter, or Linkedin. According to the latest research from comScore Video Metrix, the average viewer watched 23.2 hours of online video content in December 2011. If anyone is still holding out on starting a Twitter account, now would be the time to start thinking about it.
Just weeks after the announcement of new CEO Scott Thomson joining Yahoo, the companya€™s co-founder Jerry Yang has announced his resignation. About Ashley ZeckmanAshley Zeckman is the Director of Agency Marketing for TopRank Online Marketing. Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom. Jobs through social media sites If you are considering making use of social media for recruitment then you should take a look at some of these figures.
You may be interested to know that employers are all over the board about searching online for information about potential employees. Used correctly social networking sites can be the perfect platform to market your skills and talents. You have probably heard some of the hype going around on getting paid for an online social media job to do simple jobs on Facebook, Twitter and YouTube. There is a lot of money in this industry but the secret is getting out and more and more people are starting to get interested in these types of jobs so if you like the sound of it I highly recommend that you check out the online social media job opportunities now before the competition gets too fierce. I feel satisfied knowing that I am helping my visitors here get an honest review for work at home job opportunities, as well as, internet business opportunities that they can get started with right away. Today, social media has transformed the way we do sales, marketing and public relations – yet there are still many misconceptions about social media. These can include collaborative projects such as Wikipedia, microblogs such as Tumblr and content communities such as YouTube and Dailymotion. All of these sites have their own unique audiences and require various strategies to successfully engage with fans. In this case, social media encompassed instant messaging, text messaging, video conferencing, news feeds, social networks and team sites such as SharePoint. It’s easy to believe that the average quality of applications would indeed be lower than if a company went through a recruitment agency which targets the profiles of candidates of a certain caliber. As long as the team remains genuine, and only mention its product in moderation, they can offer helpful tools for consumers instead of overload them with annoying sales pitches.
With the advent of social news feeds on Facebook, Twitter and LinkedIn, one might think that they’ve replaced the social news aggregators. This infographic visualizes the 2011 Social Job Seeker SurveyA that was conducted by Jobvite. A If your goals are not properly setup then you are missing out on the most actionable metrics of your website. A It also allows companies to gain insight in to attitudes, perceptions, and needs of your consumers so that you can adjust your strategy quickly to meet their needs.
A They have instead turned to content marketing , which aims to double Coca Cola worldwide consumption by 2020. A This article does a great job of providing solutions for many of the excuses would be bloggers have today.


A Applying a real life example of success can make a large impact on your perception of a tactic or marketing strategy. From image sharing and content curation, to linking and keyword research, SOPA has the potential to drastically change the way we create, share, promote and optimize content.
A When Twitter hits 500 million, it will be very hard not to acknowledge Twitter as a strong channel for online marketing.
A Thompson called Yanga€™s 17 years with Yahoo a legacy of innovation and customer focus for the iconic brand. We respect your privacy.NameThis field is for validation purposes and should be left unchanged.
In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency.
The days when social media sites were used exclusively by fringe sporting teenage narcissists are long gone.
I left my job in the corporate world to working part-time as an Internet marketer promoting and reviewing products online. A It examines who the job seekers are and how they are utilizing social media to find jobs. A The a€?page layout algorithma€? A takes direct aim at any site with pages where content is buried under tons of ads.
A This post provides 9 great examples of how social media has helped small businesses grow.
This post from Search Engine Watch discusses the impact of this research on marketers, including the reach of video advertising on YouTube.
With the co-sponsora€™s abandoning the bill, is this a sign that the public outcry was heard? A Also, what other newsworthy items did you read this week that you think should be shared with our readers? Her background includes expertise in everything from content marketing strategy to branding, account management and social media.
The percentage of employers checking online information will grow as online social media cement their place in the fabric of social networking and job searching .
A It will be noteworthy to follow how these changes trickle down to impact the world of SEO! The following social media statistics were posted on RecruitingBlogs: Facebook Facebook helped 52% of job seekers find work in 2012. Are you prepared to react to and integrate the information you receive through online social media employee profiles and both personal and job references?
Facebook-using job seekers are made up of  70% males, under the age of 40 makes up 63%, and 40% of the users earn more than $75,000.
Twitter job seekers consist of 67% male, 69% under the age of 40, and 46% earn more than $75,000.



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