Top areas for social media marketing investment are Facebook, LinkedIn, and Twitter, and across these platforms, nearly all advertisers (of the 60% that spends) are generating leads and roughly half of them reports closed deals. According to the report, 54% of B2B marketers primarily aim to generate leads when launching digital marketing programs, twice as much, compared to last year’s poll, while 28% aim for increasing brand awareness. About 59% of B2B marketers consider search engine optimization or SEO as having the biggest impact on lead generation while 21% points to social media as their top lead-generating channel. The report shows that 41% of B2B marketers have plans to increase social media spending over the next year and another 56% will maintain their budgets.
Two in 10 B2B marketers with social media presence are unable to attribute leads and closed deals to social media.
Social networking is indeed an effective tool to establish relationships and build trust online. Your business website gains traffic from social networking discussions, group formations and through blog comments. Having significant following on different social sites will decrease your dependence on search engines as you will have a number of other websites helping to drive traffic to your website. When you are constantly involved in social media, you can effectively manage your online reputation. Social media marketing programs pertain to efforts to create content that attracts attention and induces readers to share it with their social networks. But you will have to develop the right social media strategies to target your specific prospects and business objectives within your available resources. Successful social media marketing constitutes in purposefully engaging your target audience, encouraging regular online interactions, increasing the usefulness of your web presence, spreading your brand awareness, generating sales leads and obtaining SEO benefits. New Delhi, Website Design company in tiruchirappalli, Website Design company trivandrum, Website Design company in mysore, Website Design company in navi mumbai, Website Design company in jalandhar, Website Design company in ambala, Website Design company in hisar, Website Design company in bareily, Website Design company in kota, Website Design company in salem, Website Design company in aligarh, Website Design company in bhubaneswar, Website Design company in moradabad, Website Design company in noida, mass mail company in india, Website Design company gorakhpur, Website Design company in allahabad, Website Design company in rajpur, Website Design company in bhiwandi, Website Design company in kochi, Website Design company in jamshedpur, Website Design company in bhilai nagar, Website Design company in amravati, Website Design company in cuttak, Website Design company in bikaner, Website Design company in warangal, Website Design company in mire, Website Design company in guntur, Website Design company in bhavnagar,website design company in agra, website design company in mathura, website design company, varanasi, website design company, in jaipur, website design comoany delhi, website design company in rajasthan, website design company in meerut, website design company in lucknow, website design company in guragon, website design company in punjab, website design company in kanpur, website design company in saharanpur, website design company in mathura, website design company in firozabad, website design company in allahabad, website design company india, website design company in ghaziabad, website design company in mumbai, website design company in pune, website design company in bangalore, website design company in jhansi, website design company in gorakhpur, website design company in mirzapur, Website Design company in durgapur, Website Design company in asansol, Website Design company in ajmer, Website Design company kolhapur, Website Design company i ulhasnagar, Website Design company in siliguri, Website Design company in saharanpur, Website Design company in dehradun, Website Design company in jamnagar, Website Design company in bhatpara, Website Design company in dewas, Website Design company in indore, Website Design company in sangli miraj & kupwad, Website Design company in kozhikode, Website Design company in nanded waghala, Website Design company in ujjain, Website Design company in gulbarga, Website Design company in tiruneveli, toll free no.
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Here is my quick retake on these success mantras, which eventually will be the vital components of most of the successful companies in 2014.

Big data is going to play a vital role in how companies across the globe will take the next leap in customer engagement as well as in customer service. The biggest challenge of effectively leveraging Big Data would be to use the plethora of information to match with real consumer insights, preferences and behavior to improve the experience of your customers.
In the year 2014, ‘Content marketing’ will have distinct importance within organizations courtesy its significantly lower customer acquisition costs.
Another important aspect to be considered is that “mobile will overtake desktop usage within the next 2 years”. Creating content that can be read ‘on the go’ will become increasingly important, which means mobile-friendly formatting, shorter and more actionable blog posts, and considering which devices your audience will be using to access your content. Companies may allocate different weightages to different marketing channels but that have to realize that their prospective as well as existing customer is seeing, experiencing and engaging with their brand at every possible touch point. Companies need to make a seamless combination of off-and-online elements into one single multi-channel distribution strategy. There is no denying the fact that unique brand experiences are vital to engage with consumers. Unlike the direct transactional sales driven communication, companies will have to utilize interesting storytelling techniques. This drastically reduces the investment in sales and business development efforts as your products, services and brand is literally being marketed and sold by none other then your prospective as well as existing customers who have become your credible and influential brand advocates.
Not to forget – One major strategic objective of this approach besides encouraging customers create an emotional connection with your brand, will be to drive them to action. And with media publishing companies leaving no stone unturned in utilizing every possible platform for advertising, it has become imperative for the companies to ensure that not only channels but also technologies are well integrated too in their marketing campaigns.
Cognitive Computing will further evolve and assist companies to understand and predict consumer behavior using artificial intelligence and machine learning algorithms. In a nutshell, marketing and branding in 2014 will require more than ever the integration of marketing into all business efforts and departments, including customer experience, design, sales, and product development by effectively leveraging new age customer friendly technologies.
Services while incorporating supreme value to enterprises globally at an affordable price. Creators Touch has given the e-commerce solutions for more then 20 clients all over the world. Only 10% of B2B marketers surveyed cited increasing sales as their main objective while 6% engage in online marketing primarily to generate website traffic. The report concludes that compared to 2011, 50% more B2B marketers consider social media with the most impact on lead generation.

Only a quarter of those surveyed are highly satisfied with in-house PPC management compared to one-third who sought the expertise of PPC specialists. Do not forget that social media has become a platform that is easily accessible to anyone with internet access. To derive maximum benefits, you will have to create a social networking solution that optimizes your investment and provides measurable returns.
One interesting perspective would be to use this data in analyzing the consumer behavior and think of new outcomes which their consumers would adopt.
If we analyze some of the trends that are discussed below, there are no second thoughts that we’re poised to see explosive growth in the way businesses ‘do’ marketing. Marketing strategies would be built around it with investments being made in documented content strategies and eventually in recruitment of dedicated content marketing managers. GPS-enabled smartphones will increasingly utilize location and personal-preference information to provide content (offers, content, information) based on a user’s current location.
Be it offline or online or mobile, the success mantra of any marketing campaign lies in a closely integrated and implemented campaign that leverages all possible consumer touch points. They need to deliver direct brand-to-customer interaction with the help of innovative technology (e.g. They will have to acknowledge the fact that their prospective customer is a human being first and thus they should talk in a human language. Social media thus serves as an inexpensive platform for business organizations to implement their marketing campaigns. It would further create a solid foundation of CRM to establish highly customized communication and eventually build a respectful relationship with customers.
Interestingly, Google’s recent rollout of its new algorithm, “Hummingbird,” along with the complete revocation of keyword data from Google Analytics, reinforce this prediction. Interesting stories using videos, blogs, consumer experiences, brand stories, pictures, songs….all would be leveraged to build a direct communication with their customers.

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