Founders of top online music marketing firm Fusion Music Marketing announces free webinar to help musicians promote themselves online. On this Music Marketing webinar, company founders and music marketing experts Craig de Borba and Marty M.
Fusion Music Marketing serves musicians nationally from its base in Sacramento, California. Proper marketing can make or break your music career, so make sure you learn how to do so properly.
You will sooner or later find out if the fans don’t take well to you, but by then you will have wasted a lot of time and money on music promotion.
A common mistake when promoting their music, is many people try and reach their fans in the wrong places.
So, if you shouldn’t be sitting on your computer adding people on social sites all day, what should you be doing instead? Making it in music is always going to be a grind anyway, but you don’t want to make it more of one than it needs to be. On the other hand, if you can reach a load of very targeted people in a short space of time, you will be more likely to get a much better reaction.
Online music marketing is probably the path most independent musicians take when it comes to getting their sound out there.
That said, just because all these people can potentially hear you, making them WANT to hear you is a whole other challenge all together. People that listen to these channels and read these websites respect what their owners have to say.
While these big platforms may take longer to cover you and it may feel like you’ll start seeing quicker results from Twitter adding, when you do get a break through, the results will be a lot bigger. The great thing about this style of doing things, is you can leverage your first success and use it in your musical CV. Leveraging previous successes is important if you want to keep up momentum and grow as a musician, and something I will talk a lot more about in future. Even just missing out the first of these things will mean you’ll reach a lot less of your target audience than you would otherwise.
Music videos on genre specific TV channels (Or general ones), appearances in other people’s projects, street selling and the like are all other ways to get your face seen and your music heard.
If you want even more help with the subject of music marketing, I strongly encourage you to get a free copy of our popular Introduction To Music Marketing ebook. It’s true though, marketing is one of the most important aspects of your music career if you want to do more then just perform for fun. I have grown up performing as a guest artist at Downtown Country (NSU Playhouse)in Tahlequah, Oklahoma.Where Carrie Underwood performed at as a job in college.
This is very useful info and I have written some music but I want to know how to legally publish it.
This has been a great article as prepare for the release of my first music album as an independent artist, I face different challenges due to my interests in marketing myself in a market that has a different language than my music.
But, my friends (band) and I, want to go professional, but the language we write in (Japanese), is not the native language of our country (America). I would LOVE to send you a paperback copy of ‘Guerrilla Music Marketing Online’ along with some great bonuses and FREE shipping! In this first section, we examine 12 key principles that are crucial to laying the groundwork for everything you’ll do to promote your music online. Once you have a firm grasp of marketing principles and a solid music web site hub, it’s time to reach out and start connecting with your ideal fans. In this fifth section we examine dozens of music-specific web sites and services that exist to help independent artists promote and manage their own careers, as well as sell music and merchandise.
In this final section, Bob challenges you to move all of these great ideas from the realm of thought to the very real world of substance. Creating your viinyl is just the first of many steps to take that will lead to a successful online promotional campaign for your music.
You can also add a personalized Tab on your Facebook Page menu showcasing your new song (better yet, offer it as a free download). Advertising allows you to target people with specific interests on the territory of choice quite efficiently. If your fan has been seduced by your music experience, they will be more tempted to further develop the relationship with you by listening to the rest of your songs, and maybe they will want to stay in touch with you by following you via one of your social networks.
Also, it’s recommended to launch your advertising campaign while you are conducting media relations.
Just to give you an idea, 1 day of advertising with a fix budget of 50$ can generate some 125 clicks, 0.40$ per click. The results will vary depending on the quality of the ad, the popularity of the artist, the target market, the offers for advertising during the time of your campaign, etc. If you are familiar with Facebook’s advertising network, you will find that Google Network display AdWords system works almost the same way, however provides a far larger and wider reach on the web… (YouTube, Gmail, Blogger, and a plethora of independents sites). Google AdWords also allows you to purchase key words on Google’s search network.  Here’s a step by step guideon how to go about it. Now that you have planted your seeds  (media, fans, advertising), let people talk about you and your music on the web and on social networks. The statistics gathered in regards to your promotional efforts of your viinyl song site will guide you to develop better online marketing strategies.  You’ll be able to find out from which site your visitors are from, how many of them have downloaded your songs, where they are located geographically and even who your biggest ambassadors are.
Results: It’s very simple, your next campaign will benefit from the fact that you have a bigger fan base (a promotional leverage) then the last time you launched a campaign to spread your music. Meanwhile, you have to continue to “give love” to your fans, chat them up, listen to them, give them relevant news and sell good shows. It, however, does not show replies hence making it impossible to have conversations with your fan base and hence generate excitement. Hootsuite, on the other hand, is not as good as Bufferapp in scheduling messages, but it is essential in the manner in which it enables you to have conversations with your social media followers.
To get this tool and optimize it, you can go to Chrome Web Store and get the extension enter your twitter login information and select the free account. You can schedule content and select which social network you want it to be published on,  although you should keep it to a maximum of around 10 posts a day since it involves high risk on your account being unfollowed. Another very useful tool for music promotion is Twitter Follower, you can go to Chrome Web Store and get it, once it’s added to chrome you can go check out any account that you know has a fanbase interested in the genre or music that you are promoting. Instagram is a great tool when you are looking to promote your music and build up a loyal fan base. While there are a number of tools that you can use for managing your followers in Instagram, one of the most effective of them all is Follow Adder. Nevertheless, the tricky thing is to understand which of the users you need to follow in order to get them to follow you back. Once you are all set to use Follow Adder add and add followers to your Instagram profile for your music marketing online needs, you will need to find out accounts that going to include the kind of audience most suited for your music. Then friend me (opens in a new window), Shaun Letang, for all the latest guides.Finding it difficult to get people to listen to your music?
That said, many musicians don’t fully understand how important this part of their music career really is.


If after you’ve read it you want to learn the exact steps you need for a successful music marketing campaign, you may want to consider enrolling in the course I put together. It’ll give you a better idea of some practical things music marketing involves so you can follow the rest of this guide better. Well, music marketing, also know as music promotion, is the process of raising awareness of your music. It can be as simple as talking to people and letting them know you make songs, to bigger marketing efforts such as performing gigs, getting on TV, or letting people on social networking websites know what you’re all about (And letting them listen). While it used to be the case record labels would do all the marketing for you and you just focus on projecting your talent, this is no longer an option for most new musicians.
If however you had started out promoting yourself, you would have got this vibe a lot earlier, and improved your talent before you took the marketing of your music any further. With this in mind, today we’re going to look at some of the ways you can do just that. If you follow this one tip, you will give yourself a better chance than the majority of independent musicians out there!
While I encourage all musicians to use these tools as they can be very handy for getting yourself out there, when used wrong they can be more of a hindrance than anything else. This will take a lot of time out of your day, and get in the way of other more beneficial things you should be doing. Why try and turn people into fans one by one when you can reach a load of people that are already fans of your music all at the same time? Once you find out where your audience hang out, how can you reach them all at the same time?
This is partly because the ease of it (You can promote your music from the comfort of your own home) and partly because of the potential reach. So using our leveraging tactics, what kind of online music marketing can you do to get in front of more people? Yes you should reply to fans when they reach out to you, but you shouldn’t initially be trying to reach out to them in this manner. A neutral and respected third party bigging you up is always more effective than you doing it yourself, so bare this in mind. When you tell other big forum owners and radio stations that you’ve been featured on a well respected Youtube channel, many will be a lot more likely to listen to you and in turn give you a slot on their outlet. Performing gigs gives you a chance to get an instant reaction from your music, and connect with potential fans on a much more personal level. While street selling doesn’t keep in line with our leveraging method, it is still good for starting to understand what makes people buy from you. As well as giving you all the knowledge you’ve learned in handy PDF format, it contains new tips and advice not revealed in this article. People won’t find out about you simply by you being able to make music, you need to do everything you can to get your music out there.
Remember though, none of what you've learned will matter if you don't know how to get your music out there and make people WANT to hear it.
After marketing for a while though, it often becomes second nature, and enjoyable when you see your music reaching more people as a result. You may also want to check out my music marketing course as well if you want to learn all the info as fast as possible.
That sounds interesting about you marketing yourself in a country with a different language then your music, how comes you decided to target that market? As an underground MC and independent artist, information being shared like this is so essential! There’s a lot more marketing advice on Music Marketing World, guides are posted daily so check that out. Do you think we’d have to translate our music into English to get a record label contract? I’m still in high school and just started songwriting so this is really helpful but i do have a question. Use the tactics in this section to create awareness and lure people into your musical world.
Use the many sites and tools covered in this extensive section (from Facebook, YouTube and Twitter to sites you’ve probably never heard of) to further spread your music to the people who need to hear it the most. More and more sites like these pop up all the time, but these are the ones most worth paying attention to. He gives you some simple suggestions on things you can do in the next week, then the next 30 to 90 days, and over the next six months.
This page explains the many ways to read Kindle books on your computer, smartphone or tablet. As an independent author, I rely on your reviews and ratings to increase my visibility on Amazon.
Your contact will know you are addressing them personally, leading them to feel compelled to respond.  Compare this to a regular mass mail campaign, where the general outcome is the DELETE button, and this, without any hesitation. Some will have already heard of you and the advertising campaign will act as a re-enforcement to your brand.
However do keep in mind that these artists had, over the years, developed an impressive fan base, and more importantly a loyal one, which allowed them to successfully launch for free their latest material on the web. In addition, your Facebook advertising will be potentially viewed by hundreds of thousands of prospects. Please click here in order to get additional information or to launch an advertising campaign on google.
As such, you will finally have the possibility to connect with them directly, in a simple way and with no additional cost! A So, if you’ve got an important message to get out, you should make sure to tell people to check their mailA over your favorite social media outlets.
A It should be short, to the point, and upfront in an honest way about the basic offer being presented. A The most effective email campaigns inspire interaction from the recipients – and usually not viaA more emails.
Whatever it was, it isn't enough only the information that there are applications, which help with increasing followers, and can provide elaborated to detail information and analytics, e.g.
They help musicians with the challenging task of keeping track of all their social media accounts.The two apps are best used together because they complement each other, none is as of yet the complete social media scheduling app. It also enables you to see all the relevant ongoing conversations on its dashboard removing the need to log into all your accounts and reply to conversations individually. Word of advice is careful with the number of people that you follow with the automatic tool every day.
Most people now clearly understand the important of using social media to reach out to their fans and express their individual style of music to them. The Follow Adder tool can be used easily and it can help you to get connected with like-minded followers who are more inclined to appreciate your kind of music.
There are plenty of instances when a user had to wait for quite a long time before getting a respectable percentage of users as followers.


You can only use it for a free trial period of 7 days, after which you will need to opt for a particular subscription plan.
So if you are someone who is into rock music, you need to find accounts of users with similar rock music tastes. If you have any questions about my site or the beats that I make hit that contact button at the top of my site. Some of their clients have been seen in publications such as USA Today, the San Francisco Chronicle and on CBS. This guide will not only show you why you need to market your music, but let you know how you can get your music marketing campaign up and running, as well as some of the best practices you should be putting into effect. This is called The IMA Music Business Academy, and is the only guide on promoting your music you’ll ever need. How many sales or fans do you think you’ll get if people don’t know you make music? Record labels generally won’t sign you unless you already have a proven fan base, and have shown you have the potential to make money. Doing it any other way is an uphill struggle, and won’t give you as much results in the long run. People will start talking about you, and as other people interested in your genre also just heard about you, they will be able to relate and carry on the conversation. We will look at these places more specifically below, and look into some of the most popular places you will find a load of people who are into the types of music you make. That one has a answer I can give a lot quicker: By using established outlets to get yourself heard! Instead, put the majority of your time and effort building up relationships with people that can get you out there on a much wider scale. It’s possible to plant seeds a this stage, and do the early relationship building needed to make life long fans. Once you learn the factors that will make people make a purchase from you, you can use this throughout your music career to greatly increase the amount of sales you end up making.
A final option is to pay a marketing firm to do that side of things for you, but they’re often very expensive. There are plenty of other guides on Independent Music Advice that you can print out and read. Fast forward three years and I’ve now built my own website and release all my music myself independently. Bob then encourages you to share your progress with him and his many readers, and he gives you specific ways to do that. If you want other people to benefit from what you got out of this book, please leave an honest review and rating soon. If the user is attracted, the experience can be pushed further by becoming a Fan on Facebook, purchasing an album, etc. Either you pass months, if not years, trying to make fans, followers and subscribers, and continue “communicating” with the same 102 fans on your Facebook Page… OR you take the initiative to invest in your career in order to go to the next level.
A Use it as a method of giving something back, such as announcing sales on your music, or discounts for the first (X) fans to reserve tickets at your next concert. A So whatever offer you’re making, it should direct them to click a link, call a number, text you, Friend or Follow you, join your WoW guild, etc.
Bufferapp is great at programming updates for the various social media channels you as a musician are present on.
These tools, coupled with Sniply, come in very handy in timely music and mixtape promotion. This kind of music marketing online sharing hip hop music news and content will help you relate more to your followers and fans. If you are not very careful following and unfollowing you could get your account banned or blocked. Considering that you will also need to practice your music, spend time on your band management duties, visit studios and perform other crucial tasks that you will also find it difficult to do keep tabs on your Instagram profile on a daily basis.
There are five different plans for subscribing with Follow Adder: Starter, Premium, Professional, Agent and Publicist. There are plenty of categories of rock music, so you may also need to be more precise with your searching. Not every account has got legitimate followers, so you need to check the reliability of such accounts. No problem, the below guide will help; today I’m going to teach you how to market your music!
After all, they’re trying to secure a contract with you and earn a living themselves.
Yes you may get a few fans by reaching people using the 1 by 1 method, but it’s a constant grind.
This can be in the form of a community radio station, a popular website, a popular Youtube channel, and the like. There are a lot of established offline mediums you can use to get your music out there, so you should put as much effort into getting on them as you would getting on the online promotion sources. Using other people’s established platforms is one of the best ways to do this, and one of the fastest routes to success as a musician. This page, other pages on this site, and the IMA Music Business Academy all help point you in the right direction. And unless they have specific music background, they don’t always give the kind of results you need.
It is also great in engaging fans and followers as it also schedules messages to be sent out to fans on social media. If you are into soft rock, you cannot really go ahead and expect followers among people who are more into the harder stuff.
The only way you can get those things in place is by making good quality songs AND properly marketing your music. Or for an in-depth fool proof guide on how to get people to listen to your music, get our online music business course here. Searching through the Instagram profiles will direct you to a number of users that are predominantly into mixed tapes production.
In fact, many users may also explicitly state in their usernames that they are into mixtape promotion. This is going to create a list of followers over time that belongs to this account already.



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