On Wednesday, PepsiCo removed an online ad for Mountain Dew developed by Odd Future rapper Tyler, the Creator after it was criticized for portraying racial stereotypes and making light of violence toward women.In the 60-second spot, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men that includes Odd Future's Left Brain and L-Boy and Trash Talk's Garrett Stevenson along with a talking goat. The online extension of Billboard Magazine, billboard.biz is the essential online destination for the music business. Follow Sarah Jane Smith, Luke, Clyde, Rani and Sky as they save the world from a whole universe of aliens and monsters in The Sarah Jane Adventures.
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The ad offended some who noted all the suspects were black and all of the cops were white.The controversy was sparked in part by a blog post written by Syracuse University professor and social analyst Dr.
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Boyce Watkins, who called the spot "arguably the most racist commercial in history." Tyler has since offered to have a conversation with Dr. Everyone's intentions were positive and it was always about them believing in the artistic vision of a kid who is culturally relevant.Has this controversy affected other deals you have lined up for Camp Flog Gnaw, your new agency with William Morris? Clancy: There are a lot of things in the pipeline, many of which I can't talk about yet, because they're all surprises. He got pulled over by the cops, and the lady points out the goat [in the line-up], who obviously attacked her because of the Mountain Dew. Boyce Watkins, I guess he found it racist because I was portraying stereotypes, which is ridiculous because, one, all of those dudes [in the line-up] are my friends.
It was originally supposed to be just two dudes, but Garrett from Trash Talk came with his friend and other people had showed up, so I just put all of them in that line-up, if you really wanna know the truth. It's a black guy making this, and if it's so racist and feeding into stereotypes, why in the first commercial that goes along with it, is there a black male with his Asian wife?


In the second commercial, it's a black male with a professional job as a police officer listening to hardcore rock music -- which supposedly the stereotype is that black people don't listen to that. So what is this dude talking about?Do you want to explain the context of the ad, and your sense of humor? People who don't follow you might not know that Felicia the Goat is one of your running jokes.
They said, "Tyler, you can come up with any commercial that you want." I said, "You wanna know what's funny to me and my friends? But then he looked at what I have actually done, and now he wants to take his statement back.
That shows you're a bad parent and a hypocrite if your daughters are listening to me and I'm such a bad person.Then again, I look at it from his perspective. So the things that he had to experience with racism and stereotypes and being a black man in this country, is different from mine. I grew up in a generation where there's white kids listening to rap and black kids playing hockey, breaking the norms and everything.
So for him to always have to break the [stereotype] of being a "black thug" when he was growing up, and for him to see that in a commercial, it probably hurts him.But he has to realize that it's a different generation now. So I totally get why he would think that, but I also don't understand why in life are you trying to point out the negatives.
It's a young black man who got out of the a€?hood and made something of himself, who's now working with big, white-owned corporations. Now that he's doing that, not only is it messing up opportunities for me, but also maybe opportunities for another young black male who maybe looks up to me and wants to do that in the future.
There are a lot of reference points you use within your music that could be lost on people outside of it.You're never gonna understand what you don't understand. The same thing can go with religion or anything, if you don't understand it and you're quick to judge.


I've had people come up to me and say at first I didn't like your music because of "666" and the word "swag," but they say I actually looked into it and I really get it. Boyce Watkins had about me, and he said that I was feeding into my demographic of black pain. Dude, to keep it honest, a lot of black teenagers don't even listen to my music, and then he says I'm portraying that it's okay to be a thug. I wanted to have a one-on-one conversation, just so I could see where this guy is coming from. I don't like saying this but I'm gonna put it as he would say it, as black men, finally coming out of a negative place whether it be our neighborhoods or whatever, and we finally get to get deals with these big, white corporations, and people like him wanna shut it down because something he didn't agree with or something. Like I finally made it up here, and you as a black man trying to put the black man down, which is what you're trying to fight for. I don't understand it.How do you think all of this will affect your future with brands and your art? I just hope that somehow, if it gets bigger or if it disappears tomorrow, that it just opens people's minds up. I just actually can't believe that somebody sat there and pointed out that it was all black people, instead of being confused that it was a freaking goat talking. I'm standing here in the freaking sun, burning up on a freaking conference call when I could be out skating, all because of some black dude's opinion that other people who can't think for themselves followed.So is this the end for Felicia the goat?The goat is here to stay.There's at least one more Mountain Dew spot in the series, right?



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