Well I think that the logo can help other people in order to get proper ideas that can help our company in order to be more competent when it comes in their business. The Online Ecosystem is an increasingly complex place to be, for any company, whether it’s an online enterprise or a brick and mortar company. Content is King: This might be the most important rule of all, especially after Google’s panda update, which prioritized the content of a website in ranking websites. Know what your competitors are doing: Both online and offline companies face competition, however there is a big difference between offline and online companies. Farah Abu Sahliya was the team captain of the Google Online Marketing Challenge winning team in 2011. It is also a relatively new business medium, especially in the Arab world, that is ever-changing and growing.
But the reality is that a lot of companies and individuals are simply copying their offline marketing materials online. By content I mean the actual information and ideas that are communicated to the user through the website.
Offline companies, depending on the size and reach of the company, usually have few competitors that are confined to a geographic location.
If your product is known to be of high quality and that is how you promote your product offline, do not change the message online to, for example, faster delivery.


These ideas can be communicated in a number of ways, depending on the type of website you have, for example you can use videos and blogs among others. Online companies however face competition from all over the world, which naturally results in a large number of competitors. The internet as a medium is different and you have to think of it differently than you would any other medium. Also branding is something to keep in mind, and by that I mean: do not change your logo (unless you are rebranding) and have the website reflect your company’s identity and colors. It is important for online marketers to know and understand what their competitors offer to their users and how they are communicating with them.
The internet has its own rules and methods, to succeed in the online world you must understand that and act accordingly. Also for your website to be successful, it is important for your website to evolve into a trusted online resource for information in your respective field. It’s important to discover the weaknesses in their offerings and communication methods, so that you can take advantage. Your website must become the go to website for users to go to find the information about your field, this will lead to an increase in traffic and will lead to a better ranking by Google.
It’s also important to understand that even the best websites can always improve and be better, so you should visit your competitors websites to discover what you can improve on.


You should keep in mind when developing your content, that your content should subtly promote your products and services. They offer “infrastructure as as service”, “unlimited storage on demand” (Amazon S3) and other web services that power other popular online businesses like Zynga, Netflix, Foursquare and Dropbox.
Don’t be upfront about promoting your products, but  instead give your readers the impression that your products can satisfy their needs without it seeming to be too preachy. He loves building web apps and has also written for the Wall Street Journal & Lifehacker.
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