Summary: Online MBA, a website to collect and organize information around the internet, just gave some interesting statistics on online videogames, including Xbox Live, Playstation network, and MMO. The last picture, about pirate games, Modern Warfare 2 was honored the crown of most pirated game on PC and Xbox, what about PS3?
75% of C-Suite Executives watch work related online video on business related websites at least weekly. Tweet this Stat! 183 Million Americans watched 20 hours of online video content in December 2011 for an average of 20 hours per viewer. Tweet this Stat! Video stands a 50x greater chance of ranking on the first page of Google results. Tweet this Stat! In 2011, YouTube had more than 1 trillion views, or almost 140 views for every person on Earth. YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011. 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week. Consumers who watch product videos are 85% more likely to buy products compared to those who do not watch. China has the largest number of online-video viewers: around 450 million, which is nearly 80% of the internet-connected population. In 2012, the revenue came mainly from advertisements, which accounted for 73.2% of the total of the Chinese online video industry income. Chinese netizens spend more time watching video; as a result, social networking is losing popularity. We are an award winning creative agency specialising in content development, creation and marketing.
Welcome to the first post in a new feature on the Designbysoap blog – infographic snapshots. So in our first snapshots post, we’re going to be looking at online video and its growing importance when it comes to your website.
The above statistic illustrates the most common time for people to access the web – a pertinent piece of information for anyone hoping to take advantage of the benefits of online video. When I first came across this statistic around a year ago, it was under 50% – and that took me by surprise. According to Cisco, video will change from 30% to 90% of internet traffic by the year 2013, which means that video pretty much has to be a part of any effective content marketing strategy. Microsoft’s Tag Mobile Marketing Report from 2011 claims that by 2014, more people will access the Internet via mobile devices than traditional computers. According to an April 2010 article on the Internet Retailer, web surfers who view product videos are 85% more likely to buy than visitors who don’t watch videos.
Mediapost reports that product videos play a key role in consumer purchase decisions, citing a 9x increase in retail video views at the start of the 2011 winter holiday season. In a keynote address at CES, YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic.


Video and other multi-media product viewing options were rated more effective than any other site initiatives in an Adobe survey of almost 2,000 interactive marketers. The Marketing Maven Blog says that 64% of industrial companies are increasing their spending on video, and 46% now have video content on their websites. Online video now accounts for 50% of all mobile traffic and up to 69% of traffic in certain networks according to Bytemobile research.
In a Flimp Media Survey, 88 percent of marketers indicated that integrating video with email marketing has had a positive effect on their email marketing efforts.
MarketingProfs cited an Outbrain study which found that video is the most popular content type (87%) created by brand and agency marketers. The Web Video Marketing Council shared that 76% of senior executives watch online video and 52% of executives say their tablet is replacing their use of a PC or laptop. In the US, 181 million people watched more than 39 billion online content videos during September 2012 according to comScore. Viewers are 85% more likely to purchase a product after watching a product video via Hubspot. MarketingProfs reports 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months. Research from The Content Marketing Institute shows 70% of B2B Marketers are using video as a content marketing tool. According to Business 2 Community inclusion of the word ‘video’ in the subject line of an email will boost click-through rates from 7-11% and emails that contained an embedded video achieved a 21% higher conversion rate. For every 1 minute of the video the top 1000 YouTube channels upload, 350 social interactions are generated via Read Write Web. A study from Marketing Sherpa found a social media marketing video campaign increased demo leads 63% and grew web traffic by 450,000 visitors. B2B companies using video experience up to a 36% annual sales increase reports Business2Community.
47 percent of IT professionals watch YouTube videos to research technology solutions via ReelSEO.
According to eMarketer half of US Internet users had watched product videos on homepages, and 47% had watched video on product pages. Online video has been the subject of a fair amount of research of late, and is certainly worthy of the attention. Naturally, one might question online radio in terms of reach, and online video does take the lead in this regard.
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage. Take a look at those statistics, though some of them may have changed, you can still learn a lot.
He's passionate about helping businesses grow by leveraging video content within inbound marketing campaigns.


Online video is becoming increasingly influential in the diffusion of traditional TV content. We produce a phenomenal amount of infographics, video infographics and interactive infographics during our normal day-to-day work, so although we’ll still be producing those for our own blog, we wanted to come up with something slightly different, and our infographic snapshots were born.
We’ve known for some time that having video on your site can increase engagement, conversions and time on site, as well as providing you with content that allows you to diversify your online marketing output.
There are few other statistics that portray the benefits of taking advantage of this kind of media quite as well as this one does. 85% of people access the internet whilst watching television, with a large proportion of those making purchases during this time. In 2013 however, research has demonstrated that having video on your site (particularly product videos) makes visitor 65% more likely to convert in some form or another (whether that’s making a purchase, signing up to a mailing list, etc. We have scoured the internet to find 99 Online Video, Mobile Video, and YouTube Video Statistics for your benefit! In addition, 72 percent believed that buyers were more likely to purchase or convert after viewing an email campaign that incorporated video. Internet users watched nearly 38 billion videos of online video content in February according to comScore.
But, Edison Research and Arbitron would like to remind everyone that there’s something else out there called online radio, and among users, it’s far ahead of online video in terms of weekly consumption.
That is, survey respondents (aged 12 and up) were 30% more likely to say they had watched online video “last week” than to have listened to online radio (43% vs. David and his Agency have created award winning videos and websites and have been trusted by Fortune 500 companies, universities, small businesses and companies just like yours as an extension of their marketing department. This suggests that the evening is the most common time for people to go online, and with the proliferation of smartphones and modern tablets making it easier and more convenient to browse online, this is a statistic that’s only likely to increase over time. We have done our best to cite all of the statistics and ensure that they are relevant to the video marketing industry.
According to the researchers’ study, self-reported time spent per week is about 3 times higher for weekly online radio listeners (11 hours and 56 minutes) than for weekly online video viewers (4 hours). Between 2008 and 2013, weekly online radio users report increasing their weekly consumption by 343 minutes, compared to 100 minutes for online video viewers. Please share this article with your friends and return the work we have done to gather these online video statistics by referencing us on your blog or project. We’ve gathered the most important online video statistics that every marketer should know and created a simple infographic.



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