No matter how fantastic your video creations are, it will mean nothing if you don’t market and distribute them effectively. Here I have devised a online video distribution plan for you to use and adapt to suit your own goals and needs.
Please note that this distribution has been created on the assumption that you will use video sharing sites like YouTube. Firstly we will go through some of the background work that you need to get done in order to set up your distribution channels.
Ensure that the pages on your website that you embed the video on have social sharing buttons and if possible comments functionality – best option would be to put the videos within a blog on your website. There are a range of social networking sites available to use including Reddit, Delicious, Stumble Upon and Digg. Oneload and Heyspread are video distribution sites which allow you to upload a video to multiple platforms at one time. Both of these tools have an analytics tool built in which means you will be able to monitor how many times people have viewed your video on each of the different platforms. It is a time consuming task to get all of your profiles set up on the different video sharing platforms – Youtube, Metacafe, Vimeo and etc as well as social platforms such as Twitter and Facebook. Now that you have a basic distribution system set up you need to work hard at oiling the system to keep it running as if you have no friends on Facebook, no followers on Delicious and no subscribers on Youtube then unfortunately your content will not be going anywhere fast.
1) Add your key 3 social profiles to every one in the organisations email signatures so that with every communication you are raising awareness and occasionally picking up new followers.
3) Promote your social profiles on your website – use the Facebook social app as well as Twitter apps to get people going from your site to your social networks – seems counter productive but if you can grab a new contact on Facebook rather than lose them forever then it is worth doing. 4) Every time you receive a comment, Tweet, mention then you need to respond to it – be fun, friendly and open – that is what social networking is about. When you are distributing your videos you need to be able to call on partner organisations to offer their support.
Create a list of potential partners while writing your distribution plan and approach them one by one.
A fantastic tool for meeting like minded bloggers and content producers is Triberr – you can form groups with others who create content on similar topics and promote each other through Twitter, Facebook and all of the other platforms.
YouTube has Insight which can give you lots of details about who is watching your videos and can even show you drop off points (i.e.
Google Analytics is a free tool that you can use to assess the impact your video is having on your own website. This entry was posted in Video Marketing and tagged online video, online video distribution, video marketing on 9 July 2012 by Neil Davidson. If you would like to learn more or just have an informal discussion over a coffee, then just send us a note.
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Detailed by the Wall Street Journal today, retail giant Walmart is attempting to step up the company’s online shopping footprint by increasing the number of online-only, dedicated distribution centers around the country. Targeting specific regions of the country, this should allow Walmart to ship online orders more quickly to consumers in the Northeast and the Southwest. Ashe indicated that more online-only facilities will be built in other regions of the country as well. Speaking about the transition from brick and mortar stores to the focus on online sales, Ashe said “Wal-Mart was the Internet before the Internet came along.
Hypothetically, if Walmart is successful at building up a distribution infrastructure that supports quick processing and delivery times, the company could roll out a subscription-based program similar to Amazon Prime.
If you are looking for a weekly NFL distribution map for listings of every NFL football game and network then you have come to the right place. Each week during the regular season the NFL broadcasts 14 to 16 games, depending on team bye weeks, on CBS, FOX, NBC, ESPN and the NFL Network. Our online press release distribution service will distribute your press release to the most popular media outlets in the world (both online and off) giving you exposure, credibility and links that can send you more potential fans and customers in a very short amount of time. Whether you write your press release yourself or have us do it for you, we optimize your press release so that it is as search engine friendly as possible and so that you get the widest possible distribution.

After your press release is optimized to be SEO friendly, it is distributed to the largest press release distribution network in the United States. After your press release has been distributed, it will begin to appear on news sites, directories and social media websites giving you many new pages containing your message that can appear in search engine results plus you will also get lots of search engine friendly links. Your press release distribution includes top news sites like Google News, Yahoo News, CNN, New York Times and many others.
You will receive targeted press release distribution on the major social media and networking sites including Facebook & Twitter plus the top social bookmarking sites. Your SEO press release will also include distribution to television stations across the United States promoting your video.
Your press release distribution includes radio stations across the United States in major markets like Los Angeles, New York, Chicago , Dallas and Atlanta in addition to medium and small markets nationwide. Your online press release distribution network includes top social news networks and search engines like Google, Yahoo, Bing and distribution to highly trafficked blog networks. Your press release will be distributed to our network of highly popular publications that are distributed across the United States in addition to their highly trafficked websites.
Your press release distribution includes distribution to top social bookmarking sites like Digg and StumbleUpon.
It’s a great way to get online exposure for blogs, videos, local businesses, product launches, websites, special events, sales, movie, music or book releases, or just about anybody who wants more online exposure fast. You will also get a FREE Media Coverage Report showing the top 50 media outlets that have published your press release so you can see the exact results you are getting.
You can try MediaBlitzz SEO press release distribution with absolutely no risk because we guarantee you will get the results we promise or we will refund 100% of your money immediately. Online video distribution should be a part of your video marketing strategy and is as important, if not more so, than the video production process. I would highly recommend attaching target dates to each item so that you know when you need to have completed each task by. Ensure that the video is on a page with a good textual description around the video to explain what the content in the video is.
If you post links to your content on social bookmarking sites you are creating inbound links to your content, which is useful in terms of search engines and improving your ranking. Though once they are set up then you have a distribution channel that is very easy and quick to use going forward. Then create a plan around emailing all of these contacts with social profiles asking them to connect with you on there – just promote one profile to each person. The best way to encourage this is for requests to be based upon prior-arranged reciprocal agreements i.e. Make it personal and specific to them and don’t send out mass emails – you are unlikely to get half as many responses if people feel they are being spammed. This is a great way to get solid social networking going and to get yourself recognised as central within your niche.
Users of Twitter will be ‘following’ a lot of people and therefore have pretty heavy home feeds. If you use the correct tools you could actually complete a comprehensive plan *without spending a penny. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.
Looking for ways to compete more effectively with Amazon’s online presence, Walmart global e-commerce CEO Neil Ashe mentioned that the company recently opened a new distribution facility in Fort Worth, Texas and will open a 1-million square foot facility in Pennsylvania before March 2014. Assuming all goes well with expansion plans, Ashe claims that Walmart will be able to compete with Amazon’s speedy delivery times within the next two years.
Value, access, transparency and efficiency are what the Internet asks of companies to survive. For a monthly or yearly fee, customers could sign up for some form of expedited shipping service.
The NFL currently broadcasts 256 regular season games, 12 post season playoff games and one broadcast for the ultimate championship – the Super Bowl. The NFL Network and CBS broadcast the Thursday Night NFL games and NBC hosts Sunday Night Football games.

The two networks alternate doubleheader weekends – FOX televises both early and late games during Weeks 1, 4, 6, 8, 11, 12, 14, 15 and 17 and CBS has the NFL doubleheader on Weeks 2, 3, 5, 7, 9, 10, 13, 16 and 17. The press release distribution network includes radio and TV stations, social media sites, search engines, directories, RSS directories and news websites including Google News & Yahoo News.
This gives people many more ways to find you plus valuable links to help boost your search engine rankings.
Optimized press release distribution helps improve your  online reputation by providing the search engines with what they want, content. Now you can reach the major social media sites in a way that gives you thousands of guaranteed views and search engine friendly links. Many of these stations will post your press release along with links to your video, blog or website on their website and you may even get on-air coverage if they find your video newsworthy. This will provide you with links from many high value sites in addition to exposure for your press release on some of the most popular websites in the world.
This can lead to additional exposure to an enormous group of people that most video marketers don’t have access to.
RSS feeds benefit publishers by letting them syndicate or distribute content automatically. Besides being great sources of additional viewers, social bookmarking sites provide a lot of links that search engines love.
If your press release doesn’t appear on at least 50 radio, TV, news or social media websites.
Not only do you need to ensure that you distribute your video to ensure it reaches a wide audience, you also need to measure the impact of your different distribution methods to inform future strategy. It will also outline how you plan to achieve those goals and how you will measure your success. Upload your video content to your channel and make sure that the ‘embed’ function is enabled so that other people can post your video to their websites or blogs. Search engines can read and understand as well as index closed caption files from videos but they cannot yet fully understand the spoken word in video content so without text on the page your video will not have much chance of ranking in the search engines.
Social bookmarking sites encourage the sharing of content, which will also be advantageous in terms of reaching a wider audience. This means your posts will easily be lost to a lot of people, depending on what time of day you have posted.
However, Walmart will also need to offer increased product availability to customers as well.
These are links that will help your search engine optimization effort plus they can send more traffic to your video, blog or website. Your message will appear on thousands of websites giving you thousands of new search engine friendly online references that can appear in the results when someone searches for you. These are your warmest contacts so you need to build out your social networks from these contacts. This may not always be appropriate but you need to be able to recognise when it is, and seize the opportunity.
Strategic repetition of posts will mean that more people will have a chance to see your content.
Your press release distribution includes distribution to the most popular RSS directories in the world. Your video distribution plan should be a detailed to do list for how you will get your videos to your audience. You can draw on different elements of your video for each Tweet or status update so that they are unique, yet all pointing towards your new video.

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