Laura Ricciardi and Moira Demos, at a news conference on Sunday, sought to deflect discussion on the question of Avery's guilt or innocence and instead pointed to questions raised about the criminal justice system in their film. Yet prosecutors — who the filmmakers say declined their request to participate in "Making a Murderer" — have claimed the film omits physical evidence against Avery. They ducked questions Sunday on their belief about Avery's guilt or innocence, even though they told Stephen Colbert on CBS' "Late Show" earlier this month that they believed he was not guilty. Avery has recently filed an appeal of his conviction, claiming authorities used an improper warrant and that a juror was out to get him. The filmmakers said they understood that Avery's request to watch "Making a Murderer" had been declined. If you are logging in for the first time after June 29, 2015, you will need to create a new account. Indian travelers have no clear preference for either airline sites or online travel agency (OTA) sites. BEFORE TRAVELING back to the Peruvian Andes for the first time in 17 years, Joe Simpson recalls, friends suggested the trip would do him good. The 44-year-old British mountaineer had agreed to fly to Peru in 2002 with his former climbing partner, Simon Yates, 40, to shoot scenes for Touching the Void, a new film based on Simpson's 1988 book of the same name, a million-plus bestseller and modern adventure classic. Faithful to the book, Touching the Void chronicles Simpson and Yates's 1985 perilous first ascent of the 4,500-foot west face of 20,853-foot Siula Grande. Vertical Limit (2000) The Reel Story: On K2, Chris O'Donnell leaps over a massive gap and instantly glues himself to a far wall with his ice axes.
The Real Story: His arms would have been torn from their sockets, perhaps making this film worth watching. Cliffhanger (1993) The Reel Story: On a Tyrolean traverse over a canyon, Michelle Joyner's metal harness buckle breaks and she plunges to her death. The Holy Mountain (1926) The Reel Story: Cut from a dancing Leni Riefenstahl to two climbers on an icy ledge. In Robert Cialdini's classic book, Influence: The Psychology of Persuasion, he discusses six adaptive shortcuts - or rules of thumb - that guide our decision-making. When we're faced with a decision, we often observe what others are doing, then simply do likewise.
The more people seem "just like us", the more we like them - and the more likely we are to be persuaded by them.
Savvy marketers go to great lengths to understand exactly who their customers are, and to look and act just like them. Fast forward to the Internet age, and witness reciprocation on the web: Free software downloads, samples, whitepapers, advice, etc. It's easy to see how this rule of thumb arose: When resources are scarce, it's a good idea to stock up.
Rule of thumb: When we're advised to do something by an authority figure, it's usually a good idea to heed their advice.
Once we have made a public statement on a topic, we feel compelled to act consistently with that statement. When asked if they'd agree to have a "drive carefully" sign placed on their lawn, 17% said yes.


When first asked to sign a public-spirited petition, then (two weeks later) asked if they'd agree to the sign, 50% said yes. In two remarkable books (Predictably Irrational and The Upside of Irrationality) Ariely describes several additional principles that explain - and can be used to manipulate - our behavior.
Usually, it's better to offer a limited number of options, rather than confusing customers with too much choice.
We place an unrealistically high value on what we already have; we hate having things taken away from us. This is among the most pervasive of all adaptive shortcuts: We assume that expensive products are better than cheap ones.
When patients were told a pain reliever cost 10 cents per pill, only 50% found that it worked. We find it very hard to evaluate things in a vacuum; we much prefer to compare and contrast things to other, similar things.
On the internet - with its virtually limitless options - we need our adaptive shortcuts more than ever.
Submitted by Michael Straker on October 2011 - Opinions expressed in the article are those of the author and not necessarily those of Online Behavior or its Owners. Michael Straker has over 20 years’ experience in marketing and has worked with some of the world’s leading advertising agencies.He is currently a UX specialist at Cardinal Path, a premier Digital Intelligence and Optimization firm, with offices throughout North America.
Online Behavior discusses online marketing measurement & marketing optimization techniques, tactics, and strategies to help website managers and analysts to understand and optimize websites. A former fiancee of Avery's, Jodi Stachowski, told HLN this week that Avery was "a monster" who had threatened to kill her. Although they said they were filmmakers, not prosecutors, they said they tried their best to reflect all of the facts in the case. Ricciardi said she would not want to be treated by the criminal justice system the way Avery was. They said they have had conversations with Avery since the documentary's release that they have taped, but have not returned to Wisconsin for more filming.
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The $2 million film, directed by Academy Award winner Kevin Macdonald and distributed by IFC Films, is one of those rare documentaries to see national theatrical release, kicking off in select cities on January 23 and expanding through February and March. With his right leg shattered, he relied on Yates to lower him down the mountain 300 feet at a time, on two knotted ropes. Following the 1988 publication of Touching the Void, Simpson became a much-sought-after corporate speaker, and he went on to write five more books. Two months after the Peru epic, he was in the Alps; he's never lacked for climbing partners, and today he runs Mountain Dream, an international guiding business.
And he does, in The Flame of Adventure, his second book, published in 2002 by The Mountaineers Books. He must have dispatched his partner with the sinister HAPE (high-altitude polka execution) method! When faced with a decision, we like to think we'll carefully weigh the pros and cons of each possible course of action, then base our decision on a logical analysis.


Social scientists have shown that decision-making is largely unconscious and automatic and can be manipulated by savvy marketers. They'll also encourage customers to act as advocates, by making it easy to share experiences with friends. This adaptive shortcut likely arose early in human evolution, when mutual sharing was necessary for survival.
They understand that if someone accepts a flower - even if he doesn't want it - he'll feel obliged to donate. They know what the "markers of authority" are in their line of business, and how to look and act like an authority figure. Just think how and where customers could be encouraged to make public statements regarding your products or services: testimonials, reviews and ratings, discussion forums, blog comments, tweets, follows, likes, etc. Though getting a discount on something might feel good, avoiding a price increase will likely be more motivating. Place an intentionally bad option next to an item you really want to sell, and that latter item will look much better - better not only than the bad option, but better overall. If we performed a considered analysis in making every decision, we'd never get through the day. It has received two WAA Achievement nominations and features some of the top minds in the Digital Intelligence community. Plagued by guilt, Yates made it back to their base camp while Simpson endured an agonizing self-rescue, escaping the crevasse and dragging himself over the glacier and rocky moraine for three and a half days, crazed with thirst, and desperately following Yates's footprints even as fresh snow erased them. Those sequences are intercut with London studio interviews featuring Simpson, Yates, and Richard Hawking, a fellow Brit who tended their base camp. This is especially true where the gift is unexpected, has a real value, or when the giver has apparently gone to some trouble.
For example, getting 'Free Shipping' (worth about $7.00) is likely to be more motivating than getting a $10 discount.
There is nothing unethical about this: You're simply giving visitors information that helps them decide.
But when Simpson slid over a second cliff, Yates, unable to see his partner or haul him up, fought for over an hour to keep both of them from plummeting into the void. The three narrate the action, their faces and voices revealing not only what it felt like in the moment but what it's been like to live with the memories. Nicknamed "Slasher," he arrived one day to find SLASHER WAS 'ERE penned across a poster showing a fallen high-rise worker dead in a pool of blood. All of which is good for high-velocity viewing but makes real mountaineers smack their foreheads in stupefaction.
Below, we critique four screen moments best enjoyed with a climbing buddy and a few heady stouts.



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