SWOT is a state art tool to evaluate potential strengths, weaknesses, as well as opportunities, and threats of an organization. The international hotels serve in a multicultural market that increased their chains after World War-11. The main factors that drive worldwide networks include investment, production, marketing, increases in world travel, growth of global media and advances in telecommunication technologies and the Internet, .
Free SWOT analysis template, method, free swot grid examples, for business strategy and planning.
SWOT Analysis is a simple but useful framework for analyzing your organization’s strengths and weaknesses.
To provide a better understanding, we can consider SWOT analysis of a five star international hotels belongs to a Gulf country having chains in different countries including United States.
Transportation facilities for a particular city or area like less number of direct flights from other countries. Considerable government supports for the development of the tourism industry, its supporting infrastructure and related industries such as a hotel industry. Growth of multinational companies’ investment into Gulf construction industry particularly in Muscat.


In short, SWOT analysis is the best available tool to enhance the effectiveness of business by considering possible strength, weakness, opportunity and threats. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. More people get into medical school with a Kaplan MCAT course than all major courses combined.
Clipping is a handy way to collect and organize the most important slides from a presentation. This analysis can show potential business development as well as possible internal and external business environmental changes. They need to design their products and services that should be attractive for potential customers.
Moreover, hotel industry may experience a controversial trend, as many consumers, including business and tourist travelers, seek unique services that should reflect their local cultures, customs and lifestyle. Interestingly SWOT analysis proved that the international hotel industry makes an effort to investigate the perceptions of customers from a different region in the context of room rates and restrictions that differ between Western and Chinese customers.
Andrews, professor of Harvard Business School, introduced this innovative tool for comprehensive and long term analysis of business in 197l.


It proved to be a significant and helpful tool in order to evaluate areas of development for strategic management.
Hence, international hotels need to take into account their business strategies in a global context.
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