We offer a whole range of marketing services all of which are crucial for the long term success of a business. At top level, a marketing plan is a tool that pulls together the marketing strategy for your business, your products and your services – it’s a plan that will ultimately help you stand out from the crowd, tell people you exist and increase sales, revenue and growth. It’s a document that will keep you on track with your marketing strategies, goals and objectives but also within your budget. Once you have built your marketing plan and created a strategy, it will lay out the foundations of where you need to go to build a successful business.
We hope that this guide helps you to understand the marketing opportunities within your own business to help it thrive and would be happy to offer you any advice on how to build and implement a successful marketing plan to make your business a success.
Posted on April 4, 2013 Written by admin Leave a Comment There are numerous aspects involved in developing an marketing plan.
It is also detailed process, which is the reason many site owners hire a marketing specialist to help them plan.
A correctly executed marketing strategy can take an e-commerce business to new levels if all steps are geared toward reaching that final goal. Finally, identify the customer base you want to target, and advertise in places where they frequent.
Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together.
Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management.
Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years.
Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources.
Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company.


Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements. Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. Micro-pymes y negocios locales, aunque no lleguen a desarrollar al completo un plan de marketing, si deben comenzar a plantearse determinadas acciones que estan circunscritas y descritas en el mismo, como ejercicio de control y como apoyo al negocio y su estrategia.
Las pymes, no deben dar ese extrano rodeo que a menudo nos encontramos en el que se llevan a cabo acciones, tacticas y supuestas estrategias sin una hoja de ruta que recoja las bases del negocio, el corazon, el alma, en definitiva, un plan de negocio y un plan de marketing, algo imprescindible para grandes empresas.
Por lo tanto, si todavia alguno se esta preguntado si es necesario tener un plan de marketing de Social Media, la respuesta es obvia, puesto que forma parte del plan de marketing, debe ser coherente con el, regirse por los mismos principios, integrarse y completarlo. Y llega el momento de ponerse a ello… ?Como se hace un Plan de Marketing Online, Digital o Social Media? Os dejo una presentacion que comparti el otro dia para ir abriendo boca, y en proximos posts iremos viendo mas pasos y elementos necesarios que deben contemplarse y describirse en el documento o briefing, segun la impronta e idiosincrasia del negocio. Esta entrada fue publicada en Marketing online, Social Media y etiquetada community manager, empresa, negocio, plan de marketing, pymes, redes sociales, social media. Como comentas, es fundamental realizar un plan de negocio, y este debe incluir en plan para las redes sociales. Muy interesante analisis, porque a pesar de lo que podria suponerse, no es tan facil encontrar informacion clara sobre el plan de marketing. El plan de marketing se ha convertido en la piedra angular de la consecucion de clientes para cualquier pyme. Muy completa la presentacion, me encantaria eso si que diferenciaras el mix de marketing con la teoria de las cuatro (en este caso 6 p), dada que la segunda es un desglose detallado de la primera. Cumpliendo con la actual legislacion europea sobre el uso de cookies, le informamos de que este sitio usa cookies para estadisticas de navegacion. Vous entamez le plan marketing de votre societe mais vous ne savez pas quelle place donner aux medias sociaux?
Un media social est un outil technologique peu couteux qui permet la participation en temps reel et le partage d’informations dans un esprit de collaboration. Pour apprendre a creer le contenu de vos medias sociaux, nous avions deja redige une article qui vous aidera : Comment adapter votre creation de contenu aux medias sociaux. Reprenons les chiffres de l’etude de McKinsey sur le plan marketing et les medias sociaux. Voici une illustration, selon une etude de McKinsey, representant les avantages pour une entreprise a utiliser les medias sociaux. AGISSONS maintenant ENSEMBLE en ameliorant nos competences en web marketing : "creation de contenu", "email marketing", "medias sociaux", "SEO", "automatisation du marketing". We know this because we have vast experience in building and implementing marketing plans and measuring the success of them.


It covers everything about your business and how you will market it; from information about your target market (who your audience is and what they want) to the tools and channels that you are going to use to reach your target market.
It helps you plan for the year ahead… or 2 years, or 5 years or even 10 years ahead and ensures you keep your focus on your end ‘marketing goal’ whilst progressing forward.
Expect some trial and error before you reach the right people in the right way but by constantly reviewing and analysing the impact that your marketing activities are having, it won’t be long before you see positive results. Many website owners start with a small amount of money, gradually increasing the budget to the highest, yet still comfortable level. And potential customers who are searching for services or products offered by your company will usually choose highly ranked websites.
There are even some sites, particularly social networks, that will place business advertisements in front of a certain audiences to which the ads are targeted. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. En las pymes y grandes empresas la necesidad de contar con un buen plan de marketing es equiparable al plan de negocio y ambos conforman un total con el presupuesto anual, al menos… Sin embargo, cuando hablamos de Social Media, parece que esta necesidad se diluye. Puede parecer inutil o absurdo en algunos casos, y habra negocios en los que asi sea sin duda, pero no debemos desdenar la idea de al menos sentarnos y dedicar un buen rato a poner en un documento algunos de los elementos basicos de un plan de negocio y de marketing, a modo de briefing al menos. A recordar una y mil veces que el marketing no es dos cosas, uno offline y otro online, sino que solo es uno, el marketing y punto, y los canales y medios a traves de los cuales se distribuyan e inviertan nuestros esfuerzos solo dependera de nuestro negocio mismo y de donde este nuestra audiencia, nuestros clientes potenciales.
Con tu permiso voy a hacer la guia de mi proyecto de Master con esa presentacion tuya adaptandola a un Club deportivo.
Toda estrategia online que implique un objetivo comercial debe tener su plan de marketing general.
Cet article est fait pour vous car il vous donnera quelques chiffres, avantages et exemples sur le sujet. Bonne chance dans la redaction de votre plan marketing et n’hesitez pas a laisser un commentaire !
If you need help with anything from building a site to writing for that site, please contact me.
A partir de ahi, sabremos cuanto, como, donde, para que, emplear los recursos de que dispongamos. Ya sea una propuesta en la redes sociales, el lanzamiento de una nueva web o producto, etc. Pour illustrer cette definition un peu abstraite, voici quelques exemples que vous connaissez bien : Facebook, LinkedIn, Wikipedia, YouTube, les blogs, etc. En este momento contar con un plan de marketing integral es fundamental para cualquier empresa.



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