Unless you find yourself with an enviable stretch of time and nothing better to do (yeah, right), there’s no need to peruse volume after volume of Internet marketing reports in search of the latest digital trends.
It’s time for marketers and brands to get real and embrace the experiential power and potential of virtual reality. What a trip it’s been for TripAdvisor, which is celebrating 16 years of guiding travelers through the vacation-planning process. Many marketers who thought they knew demographics from A to Z have found themselves unsure of how to reach today’s young generation known as Generation Z. Your strategic understanding has to be communicated in a form the creative people can use, so that it becomes both a useful tool and inspiration for the creative team. It is very easy, with such a structure, to provide the creative team with nothing else but bare, dry facts. Keep this in mind: Creative Agencies want to be informed, guided and challenged, but not to be set impossible tasks or drowned in paperwork**.
Why should your advertising or logo or business card be interesting if your brief isn’t?
So there it is, my cheatsheet for writing a creative brief that will motivate and inspire an agency to do their best work for you.
Much beyond traditional marketing strategies, there is a lot of planning, analysis, background check and target implementation that has to happen stage by stage in order to market a product successfully and reach the expected audience.This has brought out a variety of scope in the creative space.
This elite Google Partner designation is awarded only to AdWords operators who meet strict evaluation criteria and testing requirements. Google awarded MDG an “Above Average” performance rating based on its use of best practices in optimizing client account performance.


A complimentary new e-book from MDG Advertising titled, “Everything You Need to Know About 2015’s Digital Marketing Trends, Simplified,” lives up to its name, breaking down and explaining the year’s top game changers in easily digestible nuggets. In this span of time, TripAdvisor has become the world’s largest travel website and community. The reason the brief is so important is because money is going to be spent on the campaign that emerges from it.
Creatives have their own way of communicating; you need to speak a language they understand and react to.
This varies across types of creative projects, but it refers to actual execution guidelines. I remember reading this example a while back: if I asked you whether you would like to meet my old uni flatmate or my tall Swedish friend who takes salsa classes and bakes fantastic cookies which one would you choose? After all, if you go to a creative, you are hiring them because they are specialists in creating.
A brand or product may have an online presence that needs to be handed carefully, with posts and images that will make the customers feel the brand as a unique commodity and connect with the brand in ease. According to “12 Holiday Email Marketing Secrets You Can Use, Right Now,” 40% of consumers start their holiday shopping before the end of October.
The e-book feeds marketers the information they’ll need to masterfully incorporate this year’s trends into next year’s winning marketing strategy. MDG won the prestigious Best of Show award and the Best of Advertising Self-Promotion award, along with 23 gold ADDYs and 52 silvers, earning more awards than any other agency for the fourth consecutive year.


But today, virtual reality is building on social media’s strengths and is rapidly becoming much more influential in advertising.
It is the point where your understanding of your business and your strategic plan reaches a creative team.
And there is nothing to prepare you for that, apart from years of experience dealing with agencies.
With children, you need to make a story exciting and compelling – if you ever tried telling a story and been told off by your kid for being dull you know what I mean. As a creative advertising firm, we have always embraced the new and unexpected, and our clients have been richly rewarded. Right from Advertising to branding, Creative agencies involve designers, graphic producers, content and video creators and make the best package possible to represent the brand. Alongside, social media and internet markets are also tapped by experts in Creative agencies who analyse the traffic and keep changing the strategy used as and when needed, to optimise results and widen reach.The need for something much higher than traditional marketing has arisen and to cater these for products and companies, creative agencies work digitally to produce the best for them.
Between your firsthand knowledge of your customer and competition, and our obsession with creativity, branding strategies, interactive Web solutions, creative media executions, and quantifiable results, there's nothing we can't accomplish.



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