Joan Newman & Associates provides legal coaching and training services to law firms, government agencies and corporate legal departments. Synergy created a brand and marketing plan to aggressively promote the legal coaching and training firm. If you are looking for one of the industry’s most experienced legal and law firms marketing and public relations (PR) agencies, you’ve found us!
We’re excited to share the results of one of our top performing lead generation marketing programs. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. New brand identity + aggressive marketing enabled firm to pursue significantly larger projects. Public relations goes hand in hand with marketing and events by using the power of the media to get your message out about your business.
When it’s done right, public relations is cheaper and more powerful than any advertising you can buy. Ampliphy stories with social media support on Facebook, Twitter, Instagram, Pinterest and more. When a security company that provides thousands of background screenings and criminal records checks for employers, landlords, private investigators, churches and volunteer organizations wanted to significantly expand the business, its owner realized he needed a brand that could compete on a national level, to establish credibility in the industry, reach executives across the country and generate in-bound sales leads and referrals.

Synergy created a brand and marketing plan to aggressively promote the security and background checks company.
The company hired Synergy,  an experienced legal and law firms marketing agency, to create a compelling new brand, increase awareness among lawyers nationwide and generate referrals. The campaign included a custom photo shoot of the business owner, website development, search engine optimization (SEO), blogging, social media, e-mail marketing and public relations.
Since we started working with Summit in 2011, Synergy has helped this global industry leader capture its share of the $80 billion machine tool market. We ultimately need to reach and converse with customers in a way that feels authentic and meaningful. These included a new lead generation website, search engine optimization (SEO), social media, Internet marketing, link building, e-mail marketing, media relations and tradeshow support.
After all, if you have a great event or promotion and no one knows about it, is it really effective?
At Tin Can Marketing, we have the experience and relationships to identify and secure media opportunities.
The campaign included a website designed to generate and convert qualified leads, search engine optimization (SEO), social media, e-mail marketing and public relations.
The project included brand development, web development, social media, email marketing, search engine optimization and blogging.
Within a week of launching the marketing program, the new website was ranking #1 on Google for target keyword phrases.

So when we talk about the "convergence of marketing and PR" what does it really mean?
After the new brand was unveiled, Land’s End featured the new logo on the cover of its corporate catalog. Within a week of launching the marketing program, the new website began generating a steady stream of qualified in-bound leads from around the country.
It’s about having your chef on television every month, being quoted in industry stories, writing guest columns, or being the bold faced name in a hot blog entry. The ability to engage our audiences is directly related to how we think about Marketing and PR.
If we can't find a meaningful way to respect and understand the strengths and deficiencies of each discipline, we will be left with a waste of effort, human resources and — ultimately — capital. Hear from some of the leading experts in Marketing and PR on how to successfully “converge” these disciplines so that both the customers AND the business ultimately benefits.

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