Discover what makes a marketing campaign successful in this rapidly developing region through the Arab edition of this widely acclaimed textbook. Anwar Habib is a faculty member at the Dubai Women’s College, Higher Colleges of Technology in United Arab Emirates. Ahmed Tolba is Assistant Professor of Marketing in the School of Business at the American University in Cairo. Kotler and Armstrong’s hugely successful approach has been adapted specifically for the Arab world, using Arab-world business examples, case studies and statistics as well as cultural and demographic insights. Blackwell Distinguished Professor of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

He holds an MBA from the University of Dhaka, Bangladesh, and is currently completing his DBA. Register here to join our panel of reviewers and get the chance to try our newest products before they have even been published!
Emphasis is placed on making marketing ideas and concepts come alive by encouraging readers to apply established marketing principles to real companies in real situations.
Johnson &am Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He holds undergraduate and master’s degrees in business from Wayne State University in Detroit.

He received his master’s degree at the University of Chicago and his PhD at MIT, both in economics.

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