I had the pleasure of speaking at the Integrated Marketing Summit on January 30th in San Diego. When the term ‘Integrated Marketing’ was coined, marketers focused on traditional channels such as TV, Print, radio and OOH (out of home) etc. In my opinion, integrated marketing has been evolving, due to the rise of earned (social networks) and owned (company websites) media. This integrated marketing effort was centered on creating a customer experience enabled by technology. Testimonials “Finally the book that explores all critical aspects of Global Content Marketing!
Obligatory Disclaimer: The blog is based on author(s) personal opinions & interpretations & not those of author(s) employer(s), past or current.
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Recognizing the buzz they were getting, they were able to both improve the returns to their charity work while also helping the team with jersey sales, free media coverage and social media engagements. We need to think about integrated marketing differently, focusing on how to better integrate traditional, social and owned media.
Distribute Small.Which social media monitoring tool works best for you?Does Twitter Make Sense for Very Niche Brands?


I’d love to see Tonya and you again in the future Integrated Marketing Summit events.
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They removed the red bars that usually make up the players’ jersey and asked their fans to donate blood to bring the red back. This effort cost only $15,000, yet generated media buzz around the world and got fans involved in a good cause.



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