The product life cycle goes through multiple phases from its introduction into the market to its disappearance form the market. May enter directly to decline phase from growth phase and disappear within a short period of time.
The product life Cycle is mainly divided into 4 phases based on the sales, growth and profit of the product.
Brands have shorter PLC’s than the actual products but they can be restructured very easily by using the existing brand image (i.e. Different marketing strategies are followed for different phases of Product Life Cycle (PLC).
This free Product Life Cycle curve for PowerPoint presentations is a nice presentation template that you can download to make presentations on product life cycle phases including introduction, growth, maturity and decline. This free Product Life Cycle template can be used on presentations on Product Lifecycle Management (PLM).
Inside the free PowerPoint template you will find a nice Product Life Cycle curve design created with PowerPoint shapes and editable text boxes to enter your own text.
PowerPoint® is registered trademark of Microsoft Corporation and this site do not have any relationship with Microsoft Corp. The product life cycle means every product has a capability such that it can be used for a certain period of time. Product Life Cycle is the common theory in the business which provides the position of a business in the market.
This is usually described as an abstract way of how a firm converts its inputs into outputs. Can You Describe How The Components Of A Balanced Diet Contribute To An Individuals Health Throughout The Life Stages? Sales Volumes Peak: After the steady increase in sales during the Growth stage, the market starts to become saturated as there are fewer new customers. Decreasing Market Share: Another characteristic of the Maturity stage is the large volume of manufacturers who are all competing for a share of the market. Profits Start to Decrease: While this stage may be when the market as a whole makes the most profit, it is often the part of the product life cycle where a lot of manufacturers can start to see their profits decrease.
Continued Reduction in Costs: Just as economies of scale in the Growth stage helped to reduce costs, developments in production can lead to more efficient ways to manufacture high volumes of a particular product, helping to lower costs even further.


Increased Market Share Through Differentiation: While the market may reach saturation during the Maturity stage, manufacturers might be able to grow their market share and increase profits in other ways. The Maturity stage of the product life cycle presents manufacturers with a wide range of challenges.
The Stages ExplainedProduct Life Cycle StagesAs consumers, we buy millions of products every year. Developing ProductsNew Product Development StagesBefore a product can embark on its journey through the four product life cycle stages, it has to be developed. Real Life ExamplesProduct Life Cycle ExamplesMost consumers probably aren't aware of the product life cycle stages. All the products have to go through the same phases though the duration of each phase is different for different products.
We are an independent website offering free presentation solutions and free PowerPoint backgrounds for presentations. It passes through the different stages of life as a man moves from childhood to maturity and old age.
There are five stages which include development, introduction, growth, maturity and decline.
Describe The Three Production Stages Indicating The Most Efficient And Profitable Stage Of Production For Any Profit Maximizing Firm?
The third of the product life cycle stages can be quite a challenging time for manufacturers. The majority of the consumers who are ever going to purchase the product have already done so. With this stage of the product life cycle often seeing the highest levels of competition, it becomes increasingly challenging for companies to maintain their market share. Profits will have to be shared amongst all of the competitors in the market, and with sales likely to peak during this stage, any manufacturer that loses market share, and experiences a fall in sales, is likely to see a subsequent fall in profits. Through the use of innovative marketing campaigns and by offering more diverse product features, companies can actually improve their market share through differentiation and there are plenty of product life cycle examples of businesses being able to achieve this. With sales reaching their peak and the market becoming saturated, it can be very difficult for companies to maintain their profits, let alone continue trying to increase them, especially in the face of what is usually fairly intense competition.
Distribution is limited, costs are high, and volume is low.Promotion is based on creating awareness and making a place in the market.


In the development stage, the companies plan to start some business and make a business plan. The basic stages are:Market introduction stage Growth stage Mature stage Stability or decline stageFor a CD players, I think they are in the decline stage. In the first two stages companies try to establish a market and then grow sales of their product to achieve as large a share of that market as possible.
This decrease in profits could be compounded by the falling prices that are often seen when the sheer number of competitors forces some of them to try attracting more customers by competing on price. However, during the Maturity stage, the primary focus for most companies will be maintaining their market share in the face of a number of different challenges.
The product is in development when the companies are making specific products which they invest their money in and get nothing from these products at this stage.
In the introduction stage, the company launches the product in the market like Nike started its business operations.
In the third stage, company starts growing like Nike products got popular among the consumers at this stage. At this the stage the advertising campaign is run on television to tell people about this product. In fact decline stage is the stage in which the company loses its position and it has to get out of the market. This stage is reached if the company remains unable to bring innovations for the customers. For example, a number of brands come and they become popular and passes through the growth stage but soon they get the decline stage. In this stage the sales of the product are on a peak and the product has captured a large geographical area.



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