The meaning of product placement is actually quite straight forward, it’s the placing of a product in a TV show or movie.
With bloggers reaching hundreds of thousands of people on Youtube, it isn’t that strange that marketers saw their opportunity. Some great national examples can be found with Dutch Beauty Bloggers and Vloggers, like Beautygloss and D is for Dazzle.
Bloggers and vloggers have a big following, both on their website as on their Youtube channel.
On top of that, there are also artists who cut out to the middle man and put adverts into the lyrics of their actual songs.
Commonly found reading, sitting firmly in a seat at the cinema (bottle of water and a Freddo bar, please) or listening to the Mountain Goats.
Delivering passionate and comprehensive entertainment coverage to millions of users world-wide each month.
With cameos from Alessandra Ambrosio, A$AP Rocky, Shannan Click, Simon Doonan & Natasha Lyonne. Twin Peaks returning for a third season, set 25 years in the future from where it left off.
Since it can cost filmmakers $10,000 to clear the song for use, there have been some interesting alternatives in film and television. The man who made the world “gangnam” crazy has released a new music video for his song “Gentleman.” For this four-minute video, the 35-year-old shares the screen with alcohol products, mobile games, and copy paper. While product placement is not new in the music-video platform, its occurrences have certainly increased as of late. Not to be outdone, Lady Gaga is also known for integrating consumer products in her videos.
Still, PSY seems to be the most product-placement oriented among the three aforementioned artists.
Product Placement News, published by MVL, is the leading publication for Brands, Networks, Producers and Executives involved in every aspect of Branded Entertainment and Product Placement.

Well, product placements help offset the costs of making videos, which are normally paid for by the record label and the artist. Revenue from product placement in music videos totaled $15 million to $20 million last year, more than double the amount in 2000. The complete story takes place in the interior of a BMW i3 in Solar Orange where the typical design elements, like the freestanding iDrive infotainment system and the controllers, are also showcased.
The BMW i3 electric vehicle won two categories in the American Automobile Association (AAA) 2016 Green Car of the Year Awards.
Before the days of the BMW i3 and Tesla Model S, as in the 1990’s, electric cars were far more rare. Here at BMWBLOG we love classic BMWs and the BMW E24 6 Series is one of the most iconic bimmers ever made by the Bavarians.
BMWBLOG goes to Dallas to test drive the new 2015 Rolls Royce Ghost Series II When is a car not a car? PR agencies have been sending products to bloggers for years in hopes to receive a response, but the product placement in Youtube video’s takes it to a whole new level, both for the brand as the blogger. In this video she unboxes this snack package, great placement for Love With Food, and good money for Ambrosia.
Some of the most popular music videos on YouTube have over a billion views, a viewership equal to over one seventh of the earth's population. The international pop star also moonlights as a spokesperson or brand ambassador for Hite beer, Double A paper, and Chamisul (a brand of soju).
On occasion, viewers can get frustrated by overdoses of product placement—which end up making the music video seem like a five-minute ad spot. Experts say that the integration needs to be organic—loud enough to be noticed but quiet enough not to attract frustration. Product Placement News keeps everyone involved in the process of branded entertainment up to date on news that has real effects on their jobs. But with the internet and Youtube gaining ground and getting more views than most TV shows, product placement is also adapting.

This can be quite a challenge, it’s best if the product is used in a movement or in a natural flow. Most bloggers have a huge base of followers who love to watch their videos so brands reach a lot of people at once plus it is extremely targeted. Music videos have become one of the most blatant, cringe-worthy places for advertisement – after all, if it's not obvious, why bother? 40,000+ articles posted by thousands of contributors spanning the entire cultural spectrum. And most artists and producers are more than willing to work out product-integration deals for extra profit. For instance Hugh Laurie working on a laptop on the TV serie House, that it just happends to be a Mac Book isn’t  weird or obtrusive at all.
The people watching that video are already interested in the subject, or even in your product because otherwise they wouldn’t click on the link!
Personally I feel like it’s not that big of an issue, as long as the same rules and guidelines exists on Youtube as these exist for product placement on TV and in movies. Nevertheless there are certain bands and artists who have taken this opportunity much further than others, crossing the line into utterly ridiculous. But bloggers also get a lot out of it, in previous years they would get free stuff, but on top of getting the product to be placed for free they get a big paycheck. Last year alone there companies spend a total of 5.6 billion dollars world wide on product placement on Youtube. PLus, product placement on Youtube is way less intrusive, these bloggers and vloggers already do tutorials or record their every step, so it’s not that weird to see some brands pass by in the video. Therefore it is a more natural flow, people will remember your product more and won’t feel as bothered while watching the video.

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