A product strategy is the foundation of a product life-cycle and the execution plan for further development.
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Sign up to get our thoughts on leading trends at the intersection of the IT and Media industries, from our blog. You are introducing new products or services, but need help positioning and communicating their value. Definition: Product LifecycleAny new product undergoes different stages from introduction to growth, then maturity and finally decline.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The Product-Market Growth Matrix, also known as the Ansoff Matrix, is a business framework that has proven to be very useful in business unit strategy processes to determine business growth opportunities. This framework remains a valuable model for communication around business unit strategy processes and business growth.
Igor Ansoff (December 12, 1918 – July 14, 2002) was a Russian American, applied mathematician and business manager.
He has consulted with hundreds of multinational corporations including, Philips, General Electric, Gulf, IBM, Sterling and Westinghouse. Business frameworks like Product-Market Growth Matrix are invaluable to evaluating and analyzing various business problems.


The product strategy allows the business to zero in on specific target audiences and draw focus on the product and consumer attributes.
Our focus in developing sales enablement, go-to-market and communication programs, incorporating relevant content marketing and social media tactics. From market assessments and competitive analysis, product launches and sales enablement programs, we deliver analysis, recommendations, content and tactical plans to accelerate your go-to-market programs. Select the shape to change the color and Right click the object( click any object which you want to change color)2.
This occurs when the company acquires or develops new products that could appeal to its current customer groups even though those new products may be technologically unrelated to the existing product lines. The company moves into the business of its suppliers or into the business of its customers.
This occurs when there is neither technological nor marketing synergy and this requires reaching new customer groups. The Matrix is also known as the Ansoff Matrix, the Product Market Expansion Grid, and the Growth Vector Matrix. In this discussion, we go through a 2-prong approach to growth and evaluate the merits of various growth drivers. Our specialty is developing programs positioning your products and solutions for vertical industries. These strategies normally try to change incidental clients to regular clients, and regular client into heavy clients.


These strategies often try to lure clients away from competitors or introduce existing products in foreign markets or introduce new brand names in a market. Sometimes used by large companies seeking ways to balance a cyclical portfolio with a non-cyclical one. Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the appearance of the object.
New markets can be geographic or functional, such as when we sell the same product for another purpose. Often there is a credibility focus in the communication to explain why the company enters new markets with new products. Abell has suggested that a Three Dimensional Business Definition is superior to the Model of Ansoff. Strategy is often to achieve economies of scale through more efficient manufacturing, more efficient distribution, more purchasing power, overhead sharing. On the other hand diversification strategies also can decrease risk, because a large corporation can spread certain risks if it operates on more than one market.



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