I ve been involved with Internet marketing for over ten years and have seen marketing techniques come and go. A business blog is one of the most cost-effective and easiest ways to promote your business.
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When you post something on your page,  not all your Facebook Page fans are going to see it every time. Clicking this button will allow you to choose the amount of money and the number of days you want to boost your post for. Given the very social and casual atmosphere of Facebook, many brands (depending upon the products they sell) try to first attract their target audience to their Facebook Page to give them a taste of the culture their brand promotes. Choose these options based on the profile of your target audience as well as the reach of your brand. You will get a variety of campaign type options to choose from, eg: Page Likes, Clicks to Website, Website Conversion, etc. After this, you will get the opportunity to add photos, add a tag line to the image as well as write an ad text.
Once you have created your ad, you will get detailed targeting options including country, age, education, preference, etc. In an upcoming post, we will offer tips on what kind of content to post on your Facebook Page and how to keep your audience engaged.
Partnerships are a good way for start-ups to promote their services without the expense of traditional above-the-line advertising and minicabit has taken this approach to heart, teaming up with both regional transport hubs like London City Airport, Heathrow Airport and UK-wide travel-booking site Expedia.


In order to bankroll his “sensible, lean business model”, he explored a number of different avenues. It was through his involvement in the Wayra program that his most memorable and high-profile bid for funding came about when he was invited to take part in the BBC’s Dragons’ Den, where entrepreneurs pitch to a panel of multimillionaires in order to secure investment. Despite the money failing to materialise, being on the show didn’t do him any harm, resulting in a significant numbers of cab operators signing up to the service and a spike in customers opting to use the app. Using such a platform wasn’t just a way of gaining investment, it also gave minicabit a “ready-made army of advocates”, in Hasan’s words, who then helped launch the app on Android back in February this year. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. You can see this in the notification you get under the post, with regards to how many people were reached.
Instead of directly trying to sell products while people are busy socializing, brands often attempt to create desirability of the brand and products before attempting to get them to go to their website to make a purchase.
This helps mark the company out as a national proposition that has grown from 30 cities initially to offering coverage currently in 40-plus locations. The build-up to it was more nerve-wracking than the actual appearance, recalls Hasan, which felt like any other meeting “apart from everyone wearing TV make-up“, he quips. When minicabit partnered with Big Yellow storage (to move items of furniture and white goods) Seedrs investors helped spread the word about a special offer for app users.
Make your choices based on the kind of people you think are most likely to be interested in buying your products. The initiative is a start-up accelerator funded by Telefonica, which promotes itself as providing “everything you need to take your business to the top”.


Piers Linney, Peter Jones and Deborah Meaden all wanted to buy a stake in the company (“the three of them fighting over who was going to invest was a great position to be in”) and he went with a Jones-Meaden deal in the end, but ultimately the agreement didn’t pan out off camera. Another route that he pursued in his plans to expand the business was crowdfunding platform Seedrs.
The good news is that this also exposes your post to the friends of your fans, who are likely to become your new fans, given that friends often have many shared interests. This will help attract more people to your brand and help make your Page more vibrant and dynamic.
We recommend you limit your geographic focus to India, so that you can get more with your budget. Go ahead and try these techniques to attract your target audience to your brand and watch your sales grow!
On a practical level, it offers funding of up to ?50,000 and access to a global network of business partners and mentors. Not that this was an acrimonious outcome – “it’s difficult to work with a one-size-fits-all approach,” acknowledges Hasan.



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