One of the best things an affiliate manager can do for their affiliate program is to maintain consistent and regular communication with their Publishers. Affiliate managers often say to me, “I don’t have enough to say to put out a monthly newsletter.” But you do!
The goal of planning out the year is to provide an overall marketing package that managers could provide to their Publishers that will spark interest and action. Personally, I like to create a marketing plan with the following items: Theme, Marketing Tools, and Publisher Bonus. The monthly theme is going to be the overall message or item that brings together all marketing tools provided for a given month. Look for events that could tie into the product line such as movie and video game releases, sporting events, product launches, product sales seasonality, fashion shows, pop culture events, and even holidays. If ever at a loss for a theme, there is surely a holiday in any given month that could be played up as a creative way to present Publishers with fresh new marketing tools.
For example, below are some events and holidays the will occur in the next two months alone. Utilizing the theme selected for the month, create some new creative or highlight creative that coincides with the theme.
Provide Publishers with an incentive that will entice them to generate more sales for the program.
Personal competition – Any Publisher that increases their conversion rate by X percent earns Y promotion. Tangible rewards – Qualifying Publishers earn gift card, specific product, gift set, product every month for a year, etc. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. By managing all types of promotions across all channels in a centralized system, companies now have the capability to coordinate promotions across all departments that are involved in the process from merchandising to marketing and advertising. JustEnough gives you the power to easily and accurately plan successful future promotions, incorporate their impact into the overall retail planning process and evaluate their effectiveness. Campaign & Event Calendar The calendar view displays all campaigns and events together in a Gantt chart format allowing users to navigate to a specific campaign or date and view all related events. Event Creation Wizard New events are easily created using the new event wizard which walks the user through defining the event name, associated campaign, event type, budget, and ad and sales start and end dates.
Event Budgeting Marketing budgets can be created for each event and each production category required for the event to be executed.


Event Building After an event is created using a defined event type, the planner can start to customize the event. Select Targeting Options The default targeting for each event is predefined based on event type.
Create New Promotions Users can quickly create a new promotion for one or more products and apply pricing and date ranges in a few easy steps using the New Promotion Wizard. Today’s retailers now have all the information needed to create truly customer-centric promotions that drive sales and customer loyalty. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Creee par Renzo Rosso, la marque italienne Diesel est devenue en quelques annees seulement un poids lourd du pret-a-porter et notamment dans la vente de jeans.
Si vous etes fan de la marque et de leurs montres, foncez sur Groupon pour decouvrir les nombreux modeles proposes a prix casse. Il y en a pour tous les gouts avec des bracelets en cuir veritable, en acier inoxydable, des cadrans simple au plus complexe. Les tarifs apres remise debutent a 99 € et peuvent atteindre les 239 € pour les montres les plus cheres. Ajoutons que toutes les montres sont garanties 2 ans et livrees gratuitement a domicile dans leur ecrin sigle Diesel. The Sprint countdown has run down, revealing a new promotion A family paying $100 for 15GB at AT&T can get the same amount of data for $50 if they switch to Sprint. Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. By using variations of these four components you have the ability to reach multiple consumers within your target market. Creating a successful marketing mix that will increase results often takes experimenting and market research.
You must coordinate all elements so that the prospective consumer is not being sent mixed messages that can cause confusion. For instance make sure that if you have a practice that caters to a niche market that your product is geared towards the need of that market, your price is within the budget of that market, you are distribution your product or service where it will be seen by that market.
If you remember one thing from this article it is that one of the main keys to the success of any marketing program is the ability to work effectively in shaping marketing mixes that meet the nature and needs of your specified target market.
By having a marketing plan in place for the year, affiliate managers will be more organized and ready to put out meaningful and rich communication to their Publishers.
This could mean providing a storefront of related products, creating new ad banners, publishing consumer coupons, or uploading related text links.
Don’t be afraid to get creative with the bonuses and offer promotions in addition to the common cash for sales bonus.


The result is promotions that attract new and existing customers, increase revenues and reduce inventory levels and marketing costs.
Typically each event represents a separate channel with unique effective dates, production schedule and budgets. Actual spend for each category is also available to support automatic rollup-ups by cost type.
Users can add and modify slot sets, create and delete geographies, modify site assignments and build out a detailed budget.
For print events, the segments might be geographic; while for electronic events, the segments might be demographic. Multiple price strategies can be set by price cluster within a single promotion to allow for easy management and monitoring.
There are many methods that can be used, both in person and the use of impersonal presentations. While in this scenario it is very obvious, I guarantee that by looking at your marketing mix you may find discrepancies that surprise you. The data on which creatives, promotions, coupons, get the most activity  can be used to recreate similar promotions in the next year. She is responsible for providing strategic guidance and educational resources to Merchant partners that can be used to optimize and grow their affiliate program. Campaign color is selected during campaign creation while event color is dictated by event type. The segments can also be mixed to allow for demographic segmentation within a geographic area. In addition, the products promoted for each price cluster in a promotion can be varied to account for regional availability and targeting. A visual representation of each promotion provides instant feedback by displaying the content, pricing and any associated digital assets. And the targeting can be changed at any time allowing planners to quickly react to changing market conditions.
The combining and coordination of these elements will be more effective than depending on one.



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