As the biggest social network, Facebook should be an integral part of your marketing strategy.
MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer.
The content promotion strategy decision tree below stemmed from clients, fellow marketers and industry influencers repeatedly asking us the same question: How do I promote my content?
Content promotion is the process that elevates an asset from just another page indexed by search engines to an asset that boosts search rankings, earns media coverage, attracts appropriate consumers and resonates with the right audience. Many content marketers have been trying to understand the data gathering, analysis and resulting strategy that determine how, when and where content should be promoted. Most successful content depends on a promotion strategy that is unique to not only the content, but also the target audience who will likely find value in that content. Successful content should include a strategy that considers the audience, where the content will live, who will find value in the content and how the content will be promoted to achieve these goals.
As you walk through the decision tree and arrive at your ideal promotion strategy, refer to the Content Promotion Ecosystem for more information about the tools and services that can help streamline execution. For additional information regarding content promotion channels, tactics and tools, see Chad Pollitt’s Content Promotion Manifesto. Fully utilize owned channels such as email marketing and social media to promote the content to your existing audiences. Consider creating supporting owned content such as blogs posts, videos or infographics that highlight the value of the original content. Depending on the content created and the relevant industries, identify where your target audience spends their time online.
Focus a portion of your paid budgets on content discovery platforms like StumbleUpon, Taboola, Outbrain, Adblade, Zemanta or another similar content amplification platform. Specialty content like mobile aps, widgets, videos, webinars and slide decks have specialty amplification networks built exclusively for them. In addition to media identification and distribution tools, get savvy with Twitter lists and blogrolls to find influencers who share similar content or interact in comparable communities.
Whether you’re planning to promote content you’ve already created or initiating a new content marketing campaign, this infographic will help tailor your next content promotion strategy.
The information outlined in The Content Promotion Manifesto lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience. Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry. Welcome to a community dedicated to solving the challenge of getting online content seen and consumed by the right audience on the best channels.
Vinay Patankar is the CEO of Process Street, a platform that manages recurring processes for teams and turns businesses into automated, self growing machines.
In the past at DOZ Dylan has written about how to create content for a blog and I’ve recently shared my own process for and I’ve recently shared my process for content creation, too. Content promotion is made up of both quick-win and long-term strategies and, unless you’re pouring a bunch of money into it, it can sometimes work on luck as much as skill. While it’s not as easy to go viral as a manager without marketing experience might think, employing a clear-cut strategy will help you stop relying on luck to get exposure. And I’m about to let you in on the scalable process I use at Process Street to drive over 100,000 page views per month to our blog. At Process Street we use our own workflow management software we use to run and manage a team of Virtual Assistants (VAs) who make posts to social bookmarking sites and use social media management tools to spread content across our own channels. Social media is the first obvious port of call for sharing content, and you should have active accounts on all major channels. Business how-tos and content marketing tips usually make for the most shareable content — check AllTop to keep your finger on the pulse on what’s popular right now.
The short burst of traffic provided by social bookmarking sites like reddit is our content promotion’s activation energy. Our posts often gain enough momentum from social media and bookmarking sites to win a steady stream of shares over the coming weeks, but reddit is notoriously a tough nut to crack.
Find 2-3 relevant subreddits to post to — if you don’t check the guidelines and other posts properly, this is the first place you (and most everyone else) will fall down. We link our blog’s RSS feed to Mailchimp so our subscribers are emailed each time a new post comes out. Content syndication is a fancy way of saying that a more popular site publishes your content instead. In some situations, this can give you a lot of exposure as an author but, for newer bloggers, it might not be so much of a good idea. In the blog commenting game, you’re going to want to be the first commenter every time. When you scale up your promotional efforts, you don’t necessarily have to increase your content output dramatically.
As your business starts bringing in revenue you’ll have more to play around with and you’ll better be able to afford subscriptions to content promotion tools. While not strictly a content promotion tool for your own material, Scoop.it sources under-the-radar content from writers in your chosen field and is ideal for curation. So you’ve got your curated content, your own material and at least five channels to distribute it on.
Even though it would be possible to keep up with this workload with the right process and time-management system, why would you want to? We use Buffer to schedule the less-than-interesting task of social media scheduling, not only because it frees up time for outreach but because it scales well. When Process Street started it was just myself and two VAs who took care of the content marketing side of things. Thanks to the way we manage processes, our team scales well and I’m able to get a pulse on whole-team activity by looking at the Process Street dashboard to see a progress bar on the promotion of each post. Zapier is an automation go-between for SaaS apps that connects over 400 different apps and services.
Combined with Buffer, Zapier can totally automate your social media content promotion without you even having to log into either app.


As well as social media automation, we also use Zapier to post Process Street activity to different channels inside Slack, keeping all notifications in one place and making it far easier to see what’s happened overnight.
When you can systemize content repurposing you’ve just scaled your creation process massively. I go through all the platforms you can submit to in this checklist but the basic idea is to create slide decks, PDF files, podcasts, and infographics using the same base material.
Once you’ve got your content in a different format, the distribution opportunities increase exponentially and the platforms that accept podcasts, for example, will likely have an entirely new audience which might never have otherwise seen the original content on your blog. If you want to get these ideas and a lot more, check out the Advanced Content Promotion Checklist below to start working smarter towards getting heard and generating leads.
Thanks for the comment, Robert – I appreciate you stopping by, but note that the author on this one was Vinay Patankar of Process Street who was nice enough to guest post for us.
How exactly is this different from what marketers have been doing for the past 10 years online? Besides whatever you do to receive your business upon visibility you’re looking for it to find, you really need to delve in to the world associated with promotional products and solutions.
You here is a Great Promotional Plan: Never take a person’s promotional work lightly!
Business enterprise Promotions plus Advertising: Business people globally do not likely understand publicize products (utilizing Americans as a possible exception!). Website marketing strategies tend to be rapidly including using blogs in order to communicate and obtain your information out towards the targeted target audience. One tip to using a profitable website promotion is merely ensuring you possess relevant, high quality, interesting content material. Product Marketing Strategy helps manufacturers with product marketing, product strategy, and marketing strategy to maximize profitability over the product life cycle. The last few weeks have been very educational in terms of understanding the difference between a leak in our government and a whistleblower.
Preemptive Commoditization is a low cost  and low price strategy that gained popularity with automation and the rush to become the low cost producer.
The preemptive commoditization strategy needs to begin as early as possible in the product life cycle to preclude as many competitors as possible. Marketing Mix Strategies are continuing to evolve from their original beginnings in the 1940s. In the continuing evolution of the marketing mix strategies, the 4 Ps grew to be 7 Ps and then 8 Ps. AHMA’s 2000 International Hardware Week Education Program was a tremendous success this year due in no small part to your involvement and the presentation you made to participants. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The primary goal of Social Media from a marketing standpoint is to engage, direct and provide value to a targeted community. Engaging your community to participate via social media is one of the biggest trends of the late 00’s and is continuing to grow.
Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies.
Most brands can no longer create content and just assume it will get the visibility required to drive appropriate business results. This eBook will assist you in implementing your unique content promotion strategy based on your goals and resources. When using email as a channel, make sure to parse your database to only target those in the target persona the owned media was intended for. Spend your time identifying and sharing your owned media with key thought leaders who can reach your target audiences through social media. Our team of VAs are the heart of our content promotion strategy, so one of the first steps for us was to hire a dedicated team — read my step-by-step guide to hiring the best VA for more information. Promotion, however, involves a lot of monotonous work and I would rather hand it over to a team focused 100% on that task because it can be time-consuming, especially with the number of posts we promote in parallel. They’re written into our Advanced Content Promotion Checklist and assigned to my team of VAs. Google tends to rank the site with the most traffic first, so if you get republished on a site like Forbes this could push your original blog post further down the search results.
Like reddit, it’s best to build a reputation by engaging with the community first before asking for something because the supposition that customers first have to know, like and trust you works universally. The idea isn’t to jump on and start spamming with links straight away, but just to become a friendly face for now. If your content is amazing, you might sometimes get approved but it’s not the most solid tactic, just something to add a little extra exposure. These tools take a lot of the time-consuming administration work out of your team’s daily content promotion tasks so they can focus on the more valuable, high-touch methods. Content curation, (which also has its own rules and strategies) is a way to get onto other people’s feeds by being useful. Since content promotion is an ongoing process, you don’t just post one tweet about an article and leave it all up to luck. Apps can act as either triggers or events in the same way as an if-then statement works in programming, giving each other commands behind the scenes to write once but update everywhere.
A Publicity gift, unlike all things plus strategies, if perhaps chosen properly, can but not only bring you will prominence sold in the market but also can influence a clients and additionally customers within the big manner.
Purchasing a perfect product in a gift supplement, be it a trinket or perhaps trendy latest creation, choosing the ultimate audience to, carefully crafting some text accordingly as well as execution your entire plan to help you perfection is undoubtedly an art. The utilization of promotional gift ideas and products certainly is the cheapest, most convenient way to advertise your enterprise today. In today’s internet marketing small businesses can perform big things through the use of the energy of bloggers to construct a relationship of associated with dual advantages. I know this really is simple information and could seem just like a no-brainer, but what might seem interesting to you might be boring for your audience. While supplying great content material is paramount inside your marketing goal, you also desire to be on their own mind once they are making the decision to purchase or buy.


Without social networking online, you’ll be a single ranger or perhaps a voice crying within the wilderness. This is obviously a strategy that is used to build interest and excitement for new products.
It is especially well suited in today’s market when targeting third world countries, but is also risky in that it can be easily overcome with a new improved version at a comparable price. The key to success lies in generating volume and automating processes to achieve low cost producer status. Other strategists came along and developed the 4 Cs of Consumer, Cost, Communication and Convenience. Chan Kim and Rene’e Mauborgne studied 150 strategic moves spanning more than a hundred years and thirty  industries.
His guidance through collaboration and the educational materials he has developed has provided me the ability to better understand and grow my products and business.
One of the reasons that it is such a trending topic in marketing is because it made what was traditionally a one-way communication channel into a two-way channel by giving the customer the ability to be heard by the community. Using the knowledge and experience gleaned from years of client work, we are pleased to bring you the long-awaited answer to this question with the Content Promotion Strategy Decision Tree below. Additionally, utilize tools such as HARO or Seek or Shout to make interested journalists aware of your content and give them the opportunity to share it. Spend time immersing yourself in the communities and media outlets to make outreach efforts and pitches as relevant, and therefore valuable, as possible.
More options include advertorials (sponsored articles) on popular or niche online publications, press releases and third-party email newsletters. Social media faux-pas are well documented and it can severely damage a brand to be mocked on one of the most popular sites on the internet, so lurk intelligently before you post. I make sure we have influencers to reach out to by writing their research into the content — this gives our content authority and means we have a chance to be shared by people with bigger audiences. As a result, it is best to try content syndication only when you’ve already developed a good few places to submit to. With enough exposure, people will start wondering who you are and that will naturally lead them to your company. Most commenting systems allow you to have your username link to a website, so if you offer value in blog comments your site will profit from it over time. Writing and curating epic content puts you on the path towards becoming a thought leader and gives your self-promotion more weight — better results from just a little more (automated) work is great scaling. You want to find out that these types of promotional products and solutions are around just industry gifts. Tips to understand is of the fact that product, if attentively chosen and additionally decorated with the company-logo along with powerful message may make all any magic you will need. Tips to do to be able to be taking on this shoot and besiege it by having a good browsing magnetic pic frame.
Because weblogs are simple enough to start and gaze after, they work well for anyone who would like to become the actual maven or named expert within their industry. This means you need to know some kind of demographics and strive for those that can pay for your service or product when time comes that you should close the offer. Being running a business is regarding connecting as well as meeting additional businesses as well as connecting along with customers via online locations. There is actually content throughout you so when you gather this article you may disperse it as a post. I remember an iPhone left in a bar several years ago and the stories that developed around the new phone. They have concluded that industries never stand still (Product Life Cycle) and that there comes a time when the competition creates a red ocean (decline stage) where profits are reduced as companies fight over the existing business.
Robert's expert knowledge along with his thorough and calm nature is a breath of very supportive and valuable fresh air.
That’s why you need to keep at it, regularly posting to social media in the prime time for your audience. All for you to do is think-up a superb product, undertake it just fascination with this occupation want this and give out it along at the right destination and on the right precious time.
By utilizing a blog to achieve those you’re accomplishing a number of objectives previously.
While pointing them back aimed at your website you tend to be promoting which site and the various search engines are realizing that.
Social networking sites are becoming increasingly an essential place with regard to website promotion since the global industry becomes scaled-down through internet marketing.
There are always plenty of leaks about new features before new versions of products are introduced. Sometimes the recipe was fairly standard, other times it would be developed as  things moved along.
Ps or Cs is more a question of perspective as the Product is the definition of the features of the product required to meet the needs of the Consumer.
Most strategy at this stage focuses on how to compete in this red ocean while the opportunity lies in creating new industries or recreating existing ones to create blue oceans where there is no competition and it will take some time for any potential competitors to catch up. Sometimes it was created from available ingredients and other times new ingredients were added. Never overlook that as the article might be in created format which you can use that exact same article to make a video as well as audio.
In reality, this becomes more of a question of how long management will allow you to test before implementation. What is important is to possess a system as well as master which system after which move onto something otherwise while nevertheless using which system.



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