Cash discounts – These can either be in cash refunds or deductions from invoices over a specified period of time. Money off coupons – Customers receive coupons, or cut coupons from newspapers or take along with product packaging when they go to purchase. Discount vouchers – A voucher (like a money off coupon) that will allow the customer some discount on the purchase price of the product. Exhibitions and Trade Shows – Items are neatly displayed to promote sales and attract potential customers at shows. Loyalty cards – Customers earn points for buying certain goods or shopping at certain retailers, which can later be exchanged for money, goods or other offers. Loss leader – A loss leader is a popular product being sold at below market price to encourage customers to enter the store in the hope that they will make other purchases.
Premium offers – These include self-liquidation devices (being asked to return empty bottles etc for cash or product), gifts, contests, bargain packs (such as buy one get one free). Sweepstakes – Contest or race on which a lottery is run, the money is usually contributed by the applicants, maybe through tickets sales.
Advertising presents or promotes the product to the target audience through media such as TV, radio, and billboards to encourage them to buy. Reach of the media – nationally or locally, the number of potential customers it could reach. Position in product life cycle – launch stage will need different advertising from extension strategies.


Cost of medium – radio is cheaper than TV, but you may want to consider cost per head if reaching a larger audience. A classified ad is normally put into a newspaper by an individual and is expressed solely in words and numbers.
Persuasive advertising – This is to entice the customer to buy the product by informing them of the product’s benefits. Comparative advertising – This is used to compare your product to others, of course pointing out the positives of your product compared to the others. I assists businesses and individuals to work better online, helping with web design, content writing, SEO and social media. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It is helpful to define the four main elements of the promotional mix before considering their strengths and limitations. Providing incentives to customers or to the distribution channel to stimulate demand for a product.
The communication of a product, brand or business by placing information about it in the media without paying for the time or media space directly. There are four aspects to the promotional mix; sales promotion, advertising, personal selling and public relations.
This is normally given out to customers according to how much they spend, so the criterion could be purchases of $100 and over.


The customer can then save them until they have a certain number; when returned to the shop or some specified dealer, the customer get goods or money in exchange.
This is usually used in areas with a lot of competition or when the product has been around a while and you need to increase its popularity. My interests include business, writing, web design, teaching, accounting, vintage watches and antiques.
To generate sales and profits, the benefits of products have to be communicated to customers.
In this revision note, we describe the four key elements of the promotional mix in more detail.
Loyalty cards can offset the discounts a business offer by making more sales and persuading the customer to come back. The advantage of an agency managing the campaign is that it has the expertise a business may not have, e.g. They also provide information about the shopping habits of customers – where do they shop, when and what do they buy. This is valuable marketing information and can be used in the planning process for new and existing products.




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