LocalVox helps home buyers and sellers find real estate brokers, agents and corporations online – through social media, search engines, directories and other local sites, and communicate with them through email marketing – all with the click of a button. Or spend all your time manually applying to directories one by one and posting on Facebook, Twitter, Google+ and Yelp through each site separately – then digging into several different analytics dashboards.
Business Listing Management – optimize your agent or corporate location listing across the internet to ensure accuracy and consistency and give you higher rankings in search engines and top directory sites. Repuatation Management – an agency level full-service social marketing program, which includes a dedicated Account Manager who will create content and programs to boost the social presence of your business by growing followers and fans while managing your social reputation by helping to promote positive reviews and responding to negative ones.
Search Engine Optimizaiton – an agency level full service search engine optimzation program to increase your website rankings through more intensive SEO tactics.
More people than ever before are using the Internet to find homes in their area that are for sale. Wishpond makes it easy to create landing pages and contests, manage your leads and contacts, and automate email campaigns. Let me guess, you’re trying to work out a real estate marketing strategy to maximize conversions for your page? If you’re searching for landing page design ideas that will get you sales, you’re in the right place. I’m going to dissect 10 different real estate landing pages and tell you what I like, what I would change or test, and why. The Contrasting Call-to-Action: The black CTA button stands out from the orange and it’s easy to tell where to click to complete the conversion.
The Image of the Checklist: Although the image in the bottom left is fairly small, it’s always a great idea to visually show visitors the offer.
The Bulleted Benefits List: A benefits list is a great way to easily convey to visitors what they will get out of your offer. The Navigation Bar: A landing page such as this one, found from organic Google Search should have a single action. First National Real Estate provides information and search opportunities for properties for sale and for rent.
The Number of Actions Visitors Can Take: Having the CTA for the free guide, a newsletter subscription form and many links navigating visitors away from the page reduces the chance of conversion. The Guide Call-to-Action Button: While the color of the button does contrast with the beige form, it doesn’t instantly catch your eye. The Length of the Form: The call-to-action is way below the fold of the page, reducing the chance of conversions. The Copy on the Page: The page is completely full of form fields yet there is actually no copy explaining what potential leads will receive by completing the form. The Captcha: I would recommend First National reconsider having a Captcha at the bottom of the form. The Call-to-Action Button: The bright orange button stands out from the background of this landing page. The Length of the Form: Pipeline has only asked for 3 simple required fields which is about right for a content download like an ebook.
The Paragraph: It’s great that Pipeline has included information and valuable benefits to the visitor downloading the ebook. The Location of the Call-to-Action: While it’s bright and eye-catching, this CTA is way below the fold of the page, meaning it’s not immediately visible to viewers.
The Image: The geographic-themed picture at the top of the page is inviting and intriguing to those interested in buying property in this community. The Length of the Form: It grabs the right information from visitors but doesn’t ask for too much. The Benefits Text: While the paragraphs are short, this page may experience higher conversions by displaying a list of the benefits of downloading the guide. The Call-to-Action Color: To maximize conversions you need your visitors to be drawn directly to that button. The Size of the Image: While the image is great at intriguing visitors, I would try making it smaller so that the headline and form are more visible above the fold.
Too Many CTAs: By having so many links at the top and bottom of this landing page, it distracts visitors from the page’s objective - downloading the ebook.
Vision Investment Properties Canada is a real estate investment company that provides high-income property investment opportunities. The Form: When I first glanced at this form I wondered why Vision was asking for leads’ phone numbers, as it’s not a necessity for an ebook download. The Graphic: The dark grey graphic in the middle of the page clearly conveys the offer and is the first thing you see when you arrive.
The Short Paragraphs and Bulleted List: They have nicely formatted this landing page to make it very clear to scan and understand. Lack of a Coherent Title: The title of the whole page is “Investment Property Opportunities” which is not consistent with the rest of the information on the page. Not Much Else: One of my favorite real estate landing pages that I have seen, the design is simple and organized and the objective of the page is obvious. The Banner Image: I like how Andrew has featured his face at the top of his landing page to increase relatability and trust.
The Copy Layout: The grey image on the left distracts from the page’s text, and really has no purpose on the page. The Unique Selling Proposition (USP): “Net More Money, In Less Time” doesn’t uniquely tell visitors why Andrew should be the agent they choose to use.
The Call-to-Action: Andrew should use a bright, vibrant color to make his CTA button stand out.
Matt Morris is a real estate agent for Windermere Stellar Real Estate in Vancouver, Washington.
The Picture: By showing your face to page visitors and potential customers you come across as more personal.
The Bulleted Lists: Matt has properly used bullet points to make the page appear less cluttered and easier to read. The $500 Closing Costs Offer: Matt’s $500 savings offer in the top right stands out in its own encapsulated box, but it’s confusing where clicking this box leads to. The Form: When you first glance at this page, the form stands out as being a fairly long feature. The Beginning Paragraph: As the first piece of information on the page, Matt should try reducing this paragraph or breaking it up into smaller, easy-to-read chunks. The Map: Having a large map at the bottom may not be necessary for this type of landing page.
The Customer Testimonial: The way the testimonial is written seems honest, sincere and credible. The Phone Number: I like how Michael has put his phone number in an obvious location, and made it very large and noticeable.
The Picture: Including a photo of yourself as a real estate agent is definitely worth testing. The Recent Sale: Michael has perfectly displayed one of his recent sales, complete with a photo. His Offer: A free consultation request is a great offer to have on your landing page as an agent or broker. The Biography : It’s great that Michael has included a bio about himself and his experience in the market. The Mortgage Calculator Call-to-Action: The white highlighted mortgage calculator offer distracts visitors from completing the form for a free consultation. The Form : I would try changing the form from the black and red to a grey with red border or something less intense.
The Captcha: Captchas are used almost exclusively to protect against bots - an unlikely scenario for Mr Gordon. Whiffin and Wilson are real estate consultants in Vancouver and West Vancouver, with experience in corporate and residential real estate. The Sleek, Simple Design: Whiffin and Wilson have chosen to go with a simple landing page for their free home valuation offer. The Background Image and Logo: They have chosen an image that relates to the offer, but doesn’t distract visitors from the goal of conversion. The Call-to-Action Button: They have chosen a dark orange color for their CTA button, which stands out from every other feature on the page. The Bulleted List: They have included just enough information to convince visitors to opt-in.
The Call-to-Action Copy: You should never use the word “Submit” as the copy for your call-to-action as it doesn’t tell visitors what will happen by them clicking on that button.
The Bold Headline: When you arrive at this landing page and see the title, it’s clear what Agent Pronto does, and the service they offer.
The Call-to-Action Buttons: The bright, contrasting red CTA buttons stand out clearly from the background and are clearly the focus of the above-the-fold area.
The Call-to-Action Button Copy: Agent Pronto has used actionable, convincing copy on their CTA buttons, making it clear where visitors need to click.
Their Partners List: Displaying prominent partners like Keller Williams and Sutton improves the credibility of the service, making visitors more likely to convert. The Icons and Columns of Copy: The bright icons above the copy of the page stand out and are relevant to the column topics, making visitors more inclined to read on.
The Bulleted List: The list under “Top 5% Agents” makes it much easier to read and scan quickly when deciding if the service is right for the visitor.
The Chunky Paragraphs: While the columns of copy are informative, Agent Pronto should try and reduce the amount of copy in this section. The Excessive Information on Vancouver: While it’s nice that they have given visitors information about Vancouver, it’s definitely excessive.
The Nearby Cities Links: Visitors arrive on this page when searching for Vancouver real estate agents.
An optimized landing page includes many different components that take time and expertise to nail on the head. If you have any opinions on the landing pages discussed or even disagree with me, feel free to join in on the conversation below. Use Wishpond to generate leads, track their activity, and nurture them with automated email campaigns.
To be fair, I don’t think there have been any public stories on Linkedin actually enforcing this policy on long-time active users. Founded by former Facebook employees, Quora is making the same mistake Facebook started with, the only difference being Quora has never tried correcting it standing firmly by their questionable decision.
It is still hilarious to find such an adamant policy enforcers on the Internet, and it makes me wonder how Quora managed to put a bunch of lunatics to frame a policy on the Internet that forces users to reveal their identities.
In an obvious effort to profile the web, Google started Google Plus with a very strict real name policy which ended up in lots of controversies. The policy didn’t work for Google Plus well, especially when they started aggressively integrating it into Youtube (where few people use real names). On July 15, 2014 it was announced that there were absolutely no restrictions as to what name you should use when registering an account at Google Plus.
The post Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified appeared first on Internet Marketing Ninjas Blog. We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums! You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts.


Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser.
Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context. Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers.
Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical. The single most important element to winning with local PPC is the utilization of radius targets.
The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS.
Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy.
Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on. Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location. How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business?
We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts). In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors. These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow). This article is my first step in the long-lasting experiment: Making the most of calls-to-actions.
Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase. I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit.
For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly. The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it. If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc.
Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. While remarketing can be a powerful channel for digital marketers, setting up your first campaign can be a challenge. There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account. If this is your first time remarketing, you will need to add a remarketing tag to your website.
Next, enter a membership duration for the list, which will determine how long the visitor’s cookie will stay on your list.
Once your list is created and the remarketing tag is implemented on your site, an audience list size will begin to populate.
Once your remarketing list has been created, it’s time to turn your attention to creating the Remarketing campaign in AdWords. Before moving forward on adding your image ads into your campaign, make sure all the banner ads you have are formatted and sized within Google’s ad requirements.
Once you have your ads formatted and sized properly, adding them into your campaign is as easy as dragging and dropping. These ten handy tools will give you everything you need to produce your own micro videos to post online. Vine has been popular from the moment it was launched, but it has now become a full on phenomenon. Better yet, it puts you in with a community of supportive creators who are always looking at new content.
You can make professional looking videos with pretty much no know-how whatsoever, thanks to their easy to follow platform and useful automated features.
You can work on the project together, even from across the world, and see all changes as they are made. It is a powerful Powerpoint alternative that is much easier to use, and much more creative. Get started now with free real estate marketing ideas and more below and one of our Account Representatives will reach out to tell you more about how LocalVox can help your business grow. The key to selling more real estate is to be where your customers are, and that’s online.
It allows small businesses to compete online with much bigger brands on a level playing field. This hands-on guide will show you the steps you need to take to rank on popular local search engines and directories. Orange is a great color to attract attention and encapsulating the form in a different color makes it obvious where page visitors need to enter their information to convert. I also like the CTA copy of “Get Free Checklist!” as it’s actionable, offers something, and uses the word “free” to push visitors towards clicking through. The last thing you want to do is scare potential leads away right before conversion with a tedious or lengthy form. By having a bar at the top you distract visitors from the true goal of the page: to download the checklist. First National could try reducing some of the excess space and making the form into a 2-column form. First National needs to explain what the Home Buyer’s Guide, Home Seller’s Guide or Property Management Guide are if they want to convince visitors to convert. If it is totally necessary for their business, then a captcha can be a great security feature. The images in the background are also relevant to the topic of the ebook and add some visual appeal to the page.
It’s also nice that the subscription offer is a dropdown offer, making it clear that it’s optional and not required. Those looking to download a guide on this community are already fairly hot leads, so you don't’ want to put any barriers between them and your contact list. The second paragraph would be very easy to change into a list, making it easier to scan and understand the value.
On this page there is little-to-no contrast between the button and the other colors of the page, so it blends in. To maximize conversions Vintage Oaks should try removing the navigation bar and removing all of the call-to-action links at the bottom of the page. However, only the email address is a required field in this list, leaving it up to the visitor to decide how much they want to give. It makes it clear what the topic of the ebook will be, so no guessing or searching is required.
I love that they have included a “what you’ll learn” list to convey the benefits to the visitor as it takes just a couple of seconds to read and decide if to convert.
Your CTA should always be actionable text, telling visitors exactly what will happen by clicking that button. Vision should try using a title like “Free Ebook: 3 Top Investment Cities for 2013” which would be more compatible with the message and focus of the page. It’s also great that he has included his phone number in an easy-to-spot location on the page. As opposed to the grey image on Vision’s landing page, this picture doesn’t tell us anything new or convey any value. While he has only made two of the fields required, he should try reducing the form down to 4 or 5 fields.
I would test using the same bright green he used in his banner to see if it leads to an increase in conversions.
We like how he has highlighted his specialties and some of his skills in list format, making it easy for a prospective customer to see his qualifications. It conflicts with the form’s offer below of getting information from Matt about buying or selling, as visitors are left to wonder if they will save $500 just by submitting the form. This can negatively affect conversions as visitors to the page may see it as complicated or too time-consuming. This increases readability and scannability, making it more likely that visitors will take the time to read it through. It steals the attention from other more important features on the page, and moving the address into this spot may be more effective for conversions. You want visitors to be able to put a face to your name, and showing yourself on your landing page is one great way to do this.
Having these two offers directly on top of each other is confusing and may lead to fewer conversions from visitors. For the form fields, I would test adding asterisks to the fields that are required, and making the layout more organized.
I recommend he evaluate if he actually needs the captchas protection, as it is likely lowering his page’s conversions.
I like how it only asks for one required field of an email address, but gives those looking for a home valuation the chance to give more if they want to. I also like how they have matched the color in the text above the form fields, relating the text to the button.
I would test using a brighter color, possibly the same orange they have used for their CTA button. The headline also stands out clearly from the turquoise background and is reinforced with the map of British Columbia and the location tag over Vancouver.


They have also added call-to-action links below the fold, meaning visitors don’t have to scroll back up to convert. Using “Sellers Start Here” and “Buyers Start Here” makes it obvious where to go, helping with conversions. We would however, recommend centering the partner names or adding one more to balance out the page. The copy itself gives page visitors a solid understanding of the company, their services, and how it works. They should test adding more bulleted lists and reduce the size of the paragraphs to make them easier to read and understand.
Most people landing on this page likely already live in the city or are well-informed about it, if they are planning to move to the Greater Vancouver area. Therefore, it’s unlikely they will be looking to learn about any of these other cities listed. If Agent Pronto wants to optimize their landing page for conversion, they should try removing all of these links which lead visitors away from the page. I hope that these critiques have given you some ideas in terms of real estate marketing to better optimize your landing page and also some sort of landing page design inspiration. When not racking her brain for new content, you’ll find her hiking or snowboarding the local mountains or cozied up in bed watching a sappy rom-com. In case you are reported for not using your real name, you have to provide your ID which means you have to use your legal name. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP.
Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster. No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change. Link text and landing page content should directly relate to the standard ad the sitelink is paired with.
Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page.
When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad.
There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples.
Budgets might be extremely tight and every penny needs to count, especially for small businesses. In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes. Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth.
When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s).
Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics. This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location.
As a result, PPC influenced more people to physically go to these places and grow these businesses. You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic.
Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit.
To help with that, we’ve provided a step-by-step look at how to create your first Google AdWords remarketing campaign.
The second step required in this process is to create a remarketing campaign within your Google AdWords account. This small snippet of code allows for visitors to be tagged with a cookie required for your remarketing ads to be shown to them once off your website.
If you’re not sure which campaign settings to use, check out our post on optimizing campaign settings.
Completing this process has now assigned the remarketing list you created to the remarketing campaign being put together. After creating your remarketing list, remarketing campaign, and uploading your ads, your campaign is all ready to serve ads. You can create your own looping videos that are only a few seconds long, and hey can launch you from obscurity to serious visibility in no time.
Pricing starts at $8 per month for personal, $22 per month for professional, and $33 per month for business.
They offer a basic free account so you can try it yourself, which is great for micro videos. Everything you need is already there in their database, you just string it together and fill in the blanks. You want visitors to be able to quickly scan and understand why they should convert on the content offer.
For example, they could try shrinking the image in half and slicing the form in half, placing them side by side above the fold, right below the headline.
I like this idea as it’s easier to convert, but leaves it in the visitors’ hands if they want to provide more information.
Instead Andrew should try using a few concise paragraphs and a bulleted list explaining his experience and qualifications. Instead he should try something stronger that conveys why he’s better than the next agent on your list. He should also encapsulate the form to make it stand out from the background, rather than being all white and blending in. Matt’s image is friendly and welcoming to visitors, leading to a more positive page experience.
I would suggest Matt make these two separate offers more clear or remove this offer from the page altogether.
He should try shrinking up the “Message” box which would shorten the form and try using watermark text or placeholders to label the form fields.
He has also included information about the home including how many days it was on the market. I also like the headline on the form of “What’s your home really worth?” as using this question makes all visitors curious, increasing the chance of conversion. I would suggest they try reducing it down to a single small paragraph or removing it all together.
Sometimes it takes a little bit of brutal honesty to make you realize that you can do better.
As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks. When implemented properly, we typically see conversion rates rise with the presence of sitelinks. And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns. So, how do you execute a winning local PPC strategy when there’s such little room for error? Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both.
And that, really, is the whole point to this entire post: utilize these tactics to make more money. This leads to more sales (or leads), which then translates to bottom-line dollars for the company. Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time. Through this blog post, we will show how to upload image ads into your campaign for remarketing purposes.
Having this tag active and installed on your website is required in order to pool your remarketing list. Please keep in mind that when adding image ads, Google usually puts those through a review process. It is a cloud based video editing service that allows you to maintain full creative control between yourself and your team. Pipeline could easily turn part of this paragraph into a bulleted list and break the sentences up into separate lines to increase readability. Using valuable landing page space to talk about the Vogue Theatre and the Vancouver Art Gallery is unnecessary in this situation.
But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. That said, remarketing can be an extremely powerful tool when working to increase the ROAS (return on ad spend) of your pay-per-click marketing efforts. The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line. And like any real estate, content is an asset you create for your company, not a cost center.. Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages. Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with.
For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2. Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases.
Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description. In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3. Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location.
This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4.
Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position). Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site.
There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend. At the same time, there are only so many "alternative" job titles you can include in your body content.



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