A new report from eMarketer says that the US retail industry will spend $9.42 billion this year on paid digital media. As a consistent top spender in digital paid media, eMarketer reports the retail industry will keep its lead during the four-year forecast period, but lose a small portion of its share of total US digital advertising dollars, dropping from a 22.3 percent share this year to 22 percent share in 2017. Brand-focused campaigns appear to be more popular at certain times of the year and in different sectors of the industry.
While search and display repeatedly win the largest portion of the retail industry’s digital ad spend, eMarketer reports that mobile and local marketing have experienced an increase within the industry as retailers reach out to consumers who count on their mobile devices at different stages within the sales cycle.
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. To our marketing eye, it’s a unique blend of traditional pharmacy services and alternative care products.
In addition to pharmacists, their staff members are licensed in fields like nutrition, skin care, homeopathy, naturopathy, herbal studies and include homeopaths, naturopathic and osteopathic doctors, herbalists, estheticians, nutritionists, and Ayurvedic practitioners.
Stewart GandolfChief Executive Officer and Co-Founder at Healthcare Success StrategiesStewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency.
One would think that the retail industry is one of the most mature markets with retailers having found sucessful formulas and that any changes would be infrequent and minor. The last few months in retail news have highlighted how fast the retail landscape can change. In competing in this new competitive environment, departments that remain profitable will increase in footprint and visibility. Recently, founder of Best Buy, Richard Schulze, has made public his bid to buy the remaining shares of Best Buy and take it private once again.
In May 2011, Minneapolis based Target bought the leaseholds of 179 of the 253 Zellers locations from the Hudson’s Bay Company.


Jessica SinclairStrategistWith a strong foundation in marketing strategy, Jess brings a wealth of experience from digital strategy to customer engagement and retention. Madeline KulmarProject ManagerMadeline is one of the founding members of the Retail Oasis team.
Trent RigbyData StrategistTrent specialises in looking at how retailers build strategy around qualitative analysis and business modelling. Kate GillamJunior Strategist Kate is a junior strategist with a background in communications. Michelle LeeFinance ManagerMichelle, our resident Kiwi, works across the Oasis Group as the Finance Manager. Rachel KisbyAdministration AssistantAdministration manager proficient in multitasking of the Agency's digital, office and accounts requirements to ensure smooth day to day operations. Nicole VenterSenior StrategistNicole is a consumer experience strategist, specialising in taking non traditional retail brands vertically across all consumer touch points from store to online.
As most of us would have heard this week Nike launched it’s Hyperadapt 1.0 shoes that has ‘adaptive lacing’ technology.
From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. This is because he believes the only way to revitalize Best Buy is to cut costs while trying to upgrade the in store experience for customers, in the vein as what Apple has done with their retail stores. Target had been looking at this expansion for a long time, but was forced to bump up timelines in November 2010 when other US retaillers started showing interest in Zellers. As Zellers stores deteriorated and became out of date, Walmart has grown with almost no competition in Canada. But Calvin Macdonald, Sears Canada CEO, is working their 3 year revival plan as if they are not going to be purchased. Our experience stems from the creation of new retail concepts and offer expansions to business refinement. Everything we do is grounded in consumer data and our unique brand of creative intuition, developed from over 40 years in the industry.
We’re a collection of senior practitioners (and Kulmar family members) that challenge the norm, using a collaborative approach and a desire for continuous improvement.


Her curiosity in customer behaviours and passion for analysis makes her an integral part of our strategy team.
Past work includes Woolworths Convenience, KFC Urban, Vodaphone, Westfield, Stockland and the award-winning Bupa next generation store. This differs from their investments in search and other types of direct response, which run more continuously throughout the year. What we now know is that Target plans to spend $1 billion converting over the 179 locations, but the remaining 64 locations are likely to close down.
She has been recognised for her work at award shows like Cannes, D&AD, The One Show, London International Advertising Awards and the Australian Effies. Schulze will be able to move forward with his vision, but the experience they are creating in mobile phones and the design in the new small appliance section are investments that move them to even better customer experience. Like Zellers, Sears also has real estate, in the form of leaseholds, that US retailer sharks are hungry for. In this environment, Best Buy has a strategic advantage of consumer perception that they are impartial to carrier and manufacturer, and can provide the solution that is best for the them, the customer. Target already has brand recall penetration in Canada even before it came here: 10% of Canadians report to have gone to a Target location in the states in the last year. Their existing brand built on no pressure sales and technological expertise give them amazingly credibility in the space.
A concept that urban centers of Vancouver, Toronto and Montreal would welcome to lower their cost of living. This comes when rival The Bay is showing signs of revival, and Target will introduce new competitive energy to the market.



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