Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. To help you keep up-to-date with the rise in consumer and company adoption of mobile and its impact on mobile marketing, I will keep this post updated throughout 2016 as the new stats come through to support ourA 120 page Expert members Ebook explaining how to create a A mobile marketing strategy. Our Mobile Marketing Strategy Briefing explains the key issues to plan for in mobile marketing. The latest data shows that we are now well past the tipping point mentioned at the top of this post. The implications are clear - if you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience you will miss out compared to competitors who are. The trend in mobile device usage ('vertical screens') compared to all screen use again shows that we're well past the tipping point.
We've created a new summary showing the global popularity of using different digital devicesA using data from Global Web Index to include in for our State of Digital Marketing 2015 infographic. It clearly shows the popularity of smartphone ownership and emerging mobile devices like Smartwatches.
Insight from comScore published in their February 2014 market review shows the picture that marketers need to build up.
However, we need to be careful with interpreting data on hours spent,A since we spend most of our time on smartphones checking email and using social media.
So with so many site visits still on desktop, it's important when designing using a responsive web designA that the desktop experience isn't degraded and this has led to many larger businesses using an adaptive web design where layout and content are tailored for desktop, tablet and smartphone screen dimensions. We have a separate compilation of Ecommerce conversion stats if you're creating a business case for mobile optimised sites as explained in our mobile marketing strategy guide, this data is also valuable since it shows the variation in conversion rate by mobile type. The data clearly shows that Smartphone add-to-cart and conversion rates are much lower than for desktop - important if you're making the business case for a mobile responsive site. This source is useful since it's a regular survey showing the growth in use of mobile site visitors.
Consumer preference for mobile apps vs mobile sites should also be thought through as part of mobile strategy. We reported comScore data in May 2012 that showed that on smartphonesA 82% of mobile media time is via apps. This 90% figure is a key insight as companies decide whether to develop mobile apps or restrict themselves to mobile optimised sites. This research sourced from a 2015 study by eMarketerA into mobile ad budgets shows a different view. This update to this post features some of the latest updates on mobile statistics from 2014 and highlight some of the best sources to make the business case for investment in mobile marketing in your presentations and business cases to colleagues or clients. In addition to downloads for each country, you can also create your own charts focusing on KPIs of interest. Comscore is one of theA key worldwide sources useful for marketers to help us find out about the changes in use of mobile media by consumers. The report shows much lower levels of adoption in other European countries though - not even a fifth in most.
The report also has useful summary of dayparts of different device behaviour, similar to others published. We hope this compilation of statistics about mobile usage and effectiveness continues to be useful - please share if it is and we'll continue to update it in 2015. If you want a single source of the latest stats across the whole of digital marketing, for Expert members, we compile a regularly updated set of usage statistics to use in presentationsA - it's updated each quarter so all the latest stats are categorised in a single place for including in presentations.
Our "one-stop" download includes the latest stats to include in presentations to make the case for digital investment. I need the exact answer for Future of Mobile applications when their usability is concerned. As per the market scenario, most of the companies realize that in order to survive in this cutthroat competition and capture market they have gone for something through which they interact with their consumers and make them brand loyal. Thus the best option is to make an app or make a website which is mobile friendly, therefore it is useful for both the sellers and the buyers or the consumers. E-commerce should learn the data and see how their mobile marketing campaign can be improved.
Alistair Darling’s emergency tax cutting budget revealed the true extent of anticipated government borrowing that looks set to take official public sector next debt smashing through ?1 trillion, this despite the fact that the official data ignores the ?500 billion bailout of the banks. Government Borrowing – The government has today announced that official public sector debt will rise by ?503 billion over the next 5 years, which will take debt from ?534 billion at the end of 2007 to ?1,037 billion by the end of 2013. The actual amount of additional government borrowing is expected to be 50% higher than the forecast of ?500billion by 2013, at some ?750 billion. Today’s correctly anticipated ?20 billion of tax cuts will soon be added to further tax cuts of ?20 billion in March 2009 which will eventually turn into a tax hike of ?75 billion by 2012 as the government is forced to address the gap between spending and revenues by borrowings, as the more the government borrows, the harder it will become to sell further gilts on the bond market as foreign investors increasingly lose confidence in government bonds and sterling, which means much higher interest rates necessary to finance rampant government borrowing.
Whilst official data suggests positive retail sales of 2% year on year as though everything remains rosy on the high streets, the real state of the UK high street as per trend and inflation adjusted data illustrates a slump in retail sales activity that is contracting at the rate of -1.8% year on year and reflects the actual state of the retail sales market. The outbreak of panic sales of 20% plus off marks just the first stage of the consumer bust of 2009.
However the risk is that foreign investors take fright at the soaring amount of government debt being sold i.e. The record amount of debt will act as a noose around Britain’s economic neck for many years, therefore the deflationary bust of 2009 looks set to be followed by much higher inflation than anyone at this time is forecasting, especially the Bank of England which forecasts CPI inflation of 1% during 2010.


The current severe deflationary price trend has given the Labour government a window of opportunity to embark on an electioneering spending binge without worrying about the immediate consequences in terms of igniting inflation. Although tax cuts and stimulus packages are at best only likely to delay the evitable by giving a short lived lift to the economy and feel good factor for traditional labour voters i.e. As mentioned earlier a delayed election into mid 2010 would imply far higher government borrowing with the associated risk of igniting a collapse in sterling and a hyper inflationary bust in subsequent years, which strongly suggests that Gordon Brown is eyeing an Mid 2009 election as the electorate will have by then been doused with some ?40 to ?50 billion of give away’s, rather than attempting to boost the economy into June 2010 that would cost an estimated extra ?300 billion in both government spending and support of the financial sector. However at this point in time there exists no election speculation amongst the labour party circles, which is not surprising given the fiasco of October 2007, when Gordon Brown led the country to believe there would be an election only to bottle out later.
Whichever government wins the next general election, they will be forced into taking measures to bring government borrowing under control to avoid igniting hyper inflation that will destroy the value of savings much as occurred during the 1970′s. Nadeem Walayat has over 20 years experience of trading derivatives, portfolio management and analysing the financial markets, including one of few who both anticipated and Beat the 1987 Crash. Despite the drop in sales at retail the overall PC market increased three percent year-over-year in 2014 to A?771 million. The console market in the UK is almost the exact opposite, with digital sales hitting A?118 million in 2014, while retail sales reached A?999 million. The digital market includes the sale of games, DLC, MMO subscriptions, and social games, according to SuperData who compiled the figures. Sega has announced that Hatsune Miku: Project DIVA X will be heading to North America (retail and PSN) on August 30th.
Racing simulator Assetto Corsa is coming to the PlayStation 4 and Xbox One sometime next year. I have enough shovels and water yet I still can't get the seed from the plant in third Archipelago. Costa Coffee (1,992 outlets), Starbucks (849) and Caffe Nero (62) remain the UK’s leading brands with 53% share of the branded chain market. In Allegra’s survey of over 16,000 consumers, artisan chain Harris + Hoole was ranked number one for coffee quality.
A greater commitment to coffee by the non-specialist sector, such as pubs and fast food outlets, has seen 10.5% growth, reaching 7,976 establishments with a strong coffee offering. The non-specialist sector took a further 2% share of the market and now represents 39% of the total market, compared to the branded chains with 31% and the independents with 30%. Daily visits to coffee shops have increased overall and 16% of coffee shop visitors frequented a coffee shop at least once a day in 2015, a 2% increase on 2014.
Costa is the number one seller of speciality coffee with an estimated 169 million cups sold annually.
Jeffrey Young, MD of the Allegra Group commented, “The strong market growth of the past 12 months has exceeded our own estimates. John Carpenter House, John Carpenter Street, London EC4Y 0AN, UK, VAT registered, number 586 7988 48. Her deck is nearly 200 slides, so we have selected the statistics which best summarise the importance of mobile devices today.
Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). This panel data shows that the majority of consumers are "multiscreening", accessing retail sites on mobile or desktop, so consistent experiences across device need to be deployed.
As Rob Thurner explained in his post on KPIs to review mcommerce effectiveness, it's important to keep track of the split between users of mobile and desktop devices visiting your site(s).
This data from Nielsen on mobile media time shows the consumer preference for mobile apps which account for 89% of media time in mobile as might be expected from the use of the most popular social network, email and news apps. A Today, the latest data from Yahoo's Flurry analytics shows that 90 percent of consumer's mobile time is spent in apps.
A You do have to be careful about interpreting this since, as the chart below shows, Facebook, messaging, games and utility apps will naturally have the greatest time spent and browser use is still significant by volume if not proportion. In 2015 mobile ad spending accounts for 49% of digital ad spending, which is only slightly behind the trends of how people are using their devices.
It may be useful for pushing back against over-enthusiastic colleagues or understanding consumer barriers. This graph shows the pattern across Europe - follow the link above for US and other country breakdowns. So extrapolating UK behaviour to other countries would seem to be a mistake with the mobile figure still key.
Audience growth rate is 80% + on mobile in these UK sites, but lower on grocer sites for obvious reasons. Ofcom Internet usage report.A Ofcoma€™s Eighth International Communications Market Report was published in December 2014, this examines take-up, availability, price and use of broadband, landlines, mobiles, TV, radio and post across 17 major countries.
May be this can be the other aspect through which many eCommerce companies are switching towards mobile app development.
By knowing what they are targeting and how mobile marketing works, they can allocate their marketing budget better and also reach more potential audience. Mobile marketing is becoming a vital component of a well-rounded digital marketing strategy.
Therefore all of the money spent today is wasted as it does not address the cause of the economic crisis. The borrowing forecast is highly optimistic and is based on growth recovering by 2010, towards trend of 2.5% by 2011.


On top of this the government has bailed out the banking sector to the tune of ?500 billion and incurred nationalisation debt of an additional ?120 billion, all of which contributes towards the true extend of government borrowing, despite off the balance sheet accounting practices the government utilises to hide these facts. The effect of deflation are worse than inflation as a deflationary spiral brings investment to a halt and the value of debts increases in real terms as wages contract, leaving borrowers worse off than people have experienced during the previous recessions of the post war period. This trend is expected to continue deteriorating for the duration of the recession as more retailers report losses and in fact go out of business.
The UK appears destined for much higher inflation, interest rates coupled with much lower economic growth for the foreseeable future, i.e. This time the strategy is to lay the ground for an mid 2009 election whilst denying any speculation surrounding an election.
British savers have already witnessed a loss of value of savings of as much as 20% this year despite receiving interest rate payments of as much as 7% due to the crash in sterling which will filter through into higher headline inflation.
Nadeem’s forward looking analysis specialises on the housing market and interest rates. The Centre for Research on Globalization will not be responsible for any inaccurate or incorrect statement in this article. Physical expansion by leading chains is a strong driver of growth, particularly market leader Costa which added 171 UK outlets and had sales growth of 14% in calendar year 2015. It's now a question of using the statistics to understand how consumers behaveA when using different types of mobile devices and what their preferences are. Although mobile is growing in importance, this data from Adobe's latest Digital IndexA shows that in all industries the majority of visits are still on desktop. But this has implications for advertising on mobile to reach consumers using apps like Facebook and Gmail. These stats also show projections for future growth, which is important as it shows where the market is going.
As might be expected search was the most common starting point, but it's lower than desktop showing the importance of branded apps and mobile sites.
A regular survey for different countries starting in 2011, this enabled you to prepare your own reports.A Now this has been replaced by Google's Consumer barometer which enables you to create similar reports. For example, less than a third of Australians have ever bought on a smartphone and you can see there are barriers of security and preference for desktop purchases. The International Telecoms Union data reports mobile usage including mobile broadband subscriptions to show growth in use of mobile. This is a great source for showing the overall level of app usage across the four major mobile app platforms by country and drilling down into the popularity of individual apps for different sectors like retail, banking and travel.
As example, here's the picture of desktop vs mobile device in the UK showing that when you look at most important device,A desktop and laptop remain important. Here is another extensive and visually lush infographic about the growth of Internet, Social Media & Mobile Usage in the last decade. The total UK Real debt is expected to rise from ?534 billion in 2007 to ?2,140 billion by the end of 2013 as the below graph illustrates. The lack of growth will have the effect of increasing the amount borrowed by 50% as mentioned earlier. The deflationary trend of late 2008 and 2009 was first warned of by myself way back in March 2008 – DELEVERAGING- Gold and Commodities Teetering on the Brink of a Bear Market?
Nadeem is the Editor of The Market Oracle, a FREE Daily Financial Markets Analysis & Forecasting online publication. The Center of Research on Globalization grants permission to cross-post original Global Research articles on community internet sites as long as the text & title are not modified. The Web Just Lives in It.A This is a key insight as companies decide whether to develop mobile apps or create mobile device specific apps. It is clear that mobile is the future, and within 3 years it will come to dominate digital ad spending. This reported at country, continent and overall levels, so is the best overall source for mobile penetration worldwide. For example, the latestA mobile app growth figures from Flurry show growth of category use by more than 50% in many categories. This would put the governments official public sector debt as a % of GDP at 92% of GDP by the end of 2013.
This will impact on investment performance and the exchange rate weakness implying a sustained loss of value of UK PLC.More on the prospects for inflation in the imminent publication of the Market Oracle UK inflation forecast for 2009-2010, to receive this and other forecasts in your inbox subscribe to our always free newsletter. We present in-depth analysis from over 150 experienced analysts on a range of views of the probable direction of the financial markets. However this EXCLUDES the vast majority of the government bailout of the banks as loans and loan guarantees are not included, nor are the nationalisations of Bradford and Bingley and Northern Rock.
However if all of the bank bailout costs including nationalisations and loans are included this would put debt at 161% of GDP as the below graph illustrates.




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