Ian joined the University as Dean of the Business School and Professor of Strategy in July 2012.
He is currently a member of the Executive of the Association of Business Schools and was previously on the Executive of the British Academy of Management.
He is a graduate of The Australian National University (PhD, Research School of Pacific and Asian Studies, 1984) and the University of Wales, a Senior Fellow of the Advanced Institute of Management Research (AIM), an Academician of the Academy of Social Sciences (AcSS), and a Fellow of the Chartered Institute of Marketing (CIM).
Ian conducts research in management teams to investigate the discursive leadership skills of senior managers, with the aim of improving their understanding of, and influence through, language skills. Stephen Roper is Professor of Enterprise at Warwick Business School and Director of the Enterprise Research Centre. Dr David Milne graduated in Physics from Heriot Watt University in 1965 completing his PhD at Bristol University in X-ray Optics in 1968. David has kept a keen interest in education and the commercialisation of research creating a strong interaction between the Edinburgh University and the electronics industry for which he was awarded an OBE in 1984. He received honorary degrees of Doctor of Science from Edinburgh and Heriot Watt and Doctor of Engineering from Bristol. As Vice-President of the Royal Society of Edinburgh he led the Commercialisation Project with Scottish Enterprise which formed the basis for much of the subsequent government investment into technology transfer for company creation and growth in Scotland.
Since stepping down from Wolfson he has become Chairman of the Edinburgh International Science Festival, and Chairman of the James Clerk Maxwell Foundation. Nick has over 30 years of corporate business experience in UK and overseas and has pursued a portfolio career since 1995 straddling private and the public sectors. He served previously on the boards of Coats Viyella, Bank of Scotland (West) Board, Standard Life, Scottish Power, the Scottish Legal Aid Board and the Scottish Environment Protection Agency amongst others and also chaired Dynacast International, GAP Group, Stoddard International, the Institute of Directors (Scotland), Scotland the Brand, ScotlandIS, Scottish Networks International and the Glasgow School of Art amongst other companies and organisations. Richard Harrison joined the Business School in 2013 as Chair in Entrepreneurship and Innovation. Richard's research interests straddle the areas of entrepreneurship, innovation, leadership and strategy. He is founding co-editor of "Venture Capital: An International Journal of Entrepreneurial Finance" (Routledge). Glen provides specialist advice on the legal, financial and employee engagement aspects of setting up and running employee-owned businesses. An economist, has been strategic planner in the textile industry and investment manager and advisor, all in businesses worldwide. Main interest is in the different ways that CEOs internationally develop strategies for their firms, and develop their operations in other countries. Previously Senior Lecturer in charge of strategy and Associate Research Director at Manchester Business School, following lectureships at Buckingham, Warwick and Bath universities.
Strategic investment decisions - integration of strategy and finance - drawing on over 300 company case studies in 21 countries - half in vehicle components, half in a more representative sample of good companies. Main Focus: Britain, Germany, US and Japan and all four BRIC countries - Brazil, Russia, India and China.
Alessa Witt is an independent, early-career researcher who holds a PhD from the University of Edinburgh.
Paul has extensive experience working with leaders and high potential talent throughout Europe, Asia, the Middle East and Africa and across a range of sectors, both corporate and franchised, including automotive, travel and tourism, leisure and hospitality, recruitment and staffing, retail, contact centres, on-line retailing, property, telecoms and financial services.
Donald Anderson started work as a Medical Scientist with the Scottish National Blood Transfusion Service.
In 1999 he was elected Leader of The City of Edinburgh Council, a position he held until he stood down in the autumn of 2006 to stand for the Scottish Parliament. During Donald’s involvement in economic development, Edinburgh became one of the strongest city economies in the UK. We can help you project more of your talent, power and influence when you present yourself and your ideas to others. Motivated and engaged employees and managers who can change attitudes and behaviors from reluctance and indifference to meaningful productivity by engaging the hearts, minds and passions of themselves and their teams.
For a dose of fresh ideas that can stimulate your professional career and business growth, please call Kathy McAfee, America's Marketing Motivator at (860) 408-0033 or send us aA  note outlining your specific needs in the REPLY box below.
Some say a€?therea€™s nothing new, only recycled old stuff.a€? If this is true, then perhaps innovation is easier than we all think it is. If this grabs you, please download this one-page thought-starter on how you can begin to drive innovation into your company. Find out why you need to reduce your PowerPoint emission and how you can stop global boring with your very next presentation! Read more about how the Clean Sheet Thinking presentation pre-planning tool will help you prepare in a way that is faster and more focused than ever before. Download theA Clean Sheet Thinking template and plan your next presentation in less than 30 minutes.
If you're a woman in business, you'll want to build and maintain a solid professional image. Keep your leadership pencil sharp by reading some of my favorite books on the subject of leadership. The core elements of a professional handshake and why it is critical to making a positive first and last impression in networking, business and job interviews. Find out how you can become moreA  memorable and relevant in your networking follow-up by sending personalized greeting cards through the snail mail.
For help with increasing the productivity of your meetings, please ask about our Overcoming Meeting Mania, offered as a Motivating Lunch'n Learn Seminar. Get involved with the Soroptimist International organization and add your talent, time and energy to help improve the lives of women and girls in your local community and around the world. If you care about social justice and the lives of women and girls, then join forces with the YWCA whose mission is to eliminate racism and empower women.
Learn how to stand out from the crowd and your competition by leveraging grassroots innovation. Check out our digital downloads for motivating training programs to help advance your presentation skills and networking success.
Club 529 is an exciting new program that teaches kids to build their own business and to invest their profits into a 529 college savings plan. Kids age 8-19 can join the club for a nominal membership fee.A  They will get acess to our web-content giving them the information they need to develop their own business. Built, nurtured and sustained through skilful marketing and innovation in all elements of their mix, great brands become their owners’ most valuable and enduring assets.
Marketers track what consumer think about their brand through image tracking studies, and construct image profiles, such as the one shown here, to depict the strengths and weaknesses of the brand across different attributes.
A perceptual map is a two or more dimensional depiction of some brands and attributes in a manner that reflects their similarities and differences.
Brand Equity is the incremental value that a brand derives from the thoughts and feelings that it evokes.
The strength of the relationship consumers have with a brand may be gauged via their engagement at each level on the loyalty pyramid.
By examining their attitudinal and behaviour loyalty for a brand, consumers may be placed into one of four quadrants of the loyalty matrix. Brand equity models tell marketers how their brand's equity compares with competing brands, and what factors are contributing to its improvement or decline. Qualitative research strives to unlock peoples' minds, peel off the outer more objective layers and delve into the "subjective truth". The use of multiple approaches to examine an issue, in order to enhance confidence in the ensuing findings, is referred to as triangulation. The Kano model categorizes product and service features in terms of their impact on customer satisfaction.
Gain-loss analysis provides a measure of the competitive shifts in consumer buying in terms of the amount of business each brand has gained from each other brand. First Moment of Truth (FMOT) is described as the shopper’s first encounter with the brand in-store. The encounter in-store, the moment of truth, is the culmination of these moments; it is where the brand has to close the sale.
Developed by the research firm Millward Brown, the Awareness Index purports to measure the incremental awareness an advertising execution generates over and above a "baseline" awareness level, per 100 GRPs. Setting the right price is a complex undertaking that requires an understanding of marketing and financial goals, a clear distinction between pricing strategy and pricing tactics, an understanding of the full impact of a change in price on your brand and competitors' brands, and the ability to anticipate competitive response. The Price Sensitivity Meter is suited for inferring price-related behaviour of new categories where direct comparison of alternatives at point-of-decision is not realistic. Direct approach methods such as conjoint analysis and discrete choice modelling, reflect a relatively more realistic scenario for many consumer goods, where products are displayed alongside each other at retail outlets.


The impact of promotions on sales is usually short term and is assessed through analysis of baseline sales and sales gains, and metrics such as discount elasticity of demand, and discount cross elasticity of demand (cannibalization).
For those markets characterized by flow of goods through retail channels, syndicated retail panels offer the most accurate measure at relatively affordable costs. The determination of sample size is a commercial decision that weighs the costs with the benefits.
While regional market dashboards reveal overall category and corporate performance, across markets in the region, to act on the information, marketers need to drill down to each market, each segment, and each brand and SKU. Marketplace equity represents the incremental value a consumer derives from acquiring her repertoire of brands at a particular store. This Strategic Marketing programme combines theory with practice, linking the classroom with the FMCG workplace. Participants compete in the marketplace, build relationships with trade partners, deploy the tools and techniques that marketers and retailers use to assess their mix and manage their portfolios, and develop an intuitive understanding of the underlying forces that drive FMCG markets. Courses that have deployed the Destiny business simulation programme have been very highly rated, particularly by Consumer Marketing practitioners, and Business Management students. Likes: The countryside, cycling, walking, bird-watching and wildlife, reading and when time permits theatre, concerts and cinema. Victoria Darragh is an award winning Executive Assistant with over 10 years' experience working in the public, not-for-profit and corporate sectors. A Fellow member of the Association of Personal Assistants as well as a member of the Institute of Professional Administrators, EUMA and the Global PA Network, Victoria regularly presents at conferences and companies across the UK and Ireland, Europe and internationally. Victoria recently won an award at the Mayfair PA Awards for 'Outstanding Contribution to the PA Profession' and has a wealth of experience in creating internal and external PA networks and  working with top companies in the UK helping them to achieve this.
Victoria is extremely passionate about the role of the PA and actively encourages it as a truly fantastic career choice. Gilly gained practical management experience in finance, sales, marketing and training in a variety of roles at Midland Bank, Mars Confectionery and Kettle Foods.
A lively, approachable and impactful presentation style makes Gilly a popular and sought after speaker.
Allan has built a network of very talented and successful partnerships across Europe, along with running his own consulting & coaching business in the last 10 years, with Innermetrix being at the forefront of this Journey. A dynamic Training & Development Consulting specialist with extensive Management experience working with leading bluechip Companies.
Ability to communicate effectively at all levels of an organisation has been pivotal to success. Bill has over 30 years experience as a professional entertainer and Ex Band Secretary of HM Royal Marines Band, Flag Officer Scotland Northern Ireland.
Few people understand the importance of looking after high-profile figures than Joan Serafini.
A native of the Lanarkshire mining village of Holytown John joined the Police Service in 1971. He jogs five miles each day which suits his wife perfectly - by the end of the week he is 35 miles away from her. John joined Lanarkshire Referees' Association in 1970 and has often been compared to World Cup referee Hugh Dallas - compared to Hugh Dallas he is brilliant! Since 1998 he has been a regular on the after dinner circuit at a variety of venues ranging from local establishments to top hotels throughout the UK. Lucy Brazier is CEO of Marcham Publishing, specialist publishers of Executive Secretary and The VA Magazine - global training magazines dedicated to the professional development needs of senior and aspiring administrative professionals. As editor of the magazines, Lucy works with some of the best trainers of Executive Assistants in the world to deliver the most up to date and current training in the market. Lucy runs a LinkedIn group for assistants which currently has over 11,500 international members who share information, network and learn. A sought after trainer in her own right, Lucy regularly speaks at and chairs conferences & webinars all over the world. She collaborates with trainers including Susie Barron-Stubley, Sue France, Julie Perrine, Melba Duncan, Dewoun Hayes, Eth Lloyd, Dr. He was previously Director of Newcastle University Business School (2008-12) and Chair in Strategic Management at Lancaster University Management School (2001-08).
He has undertaken major research and consultancy projects with a number of multinational companies and collaborates with linguist Professor Ruth Wodak and Dr Winston Kwon at the University of Lancaster. In 1970 he joined the Wolfson Microelectronics Institute at Edinburgh University and became director in 1973. He holds an honorary Professorship at the University of Edinburgh and was a member of the University Court from 1998 to 2007. He was a recipient of the IEEE Millennium medal in 2000 and the RSE Royal medal in 2012 for his contribution to electronics and industry in Scotland. He is currently chairman of Social Investment Scotland, four private companies, two pension funds, an honorary professor at the University of Glasgow and a business angel and mentor. He has lectured in UK, Europe and Latin America on business and corporate governance, has been a visiting professor at Strathclyde University and is fluent in five languages. He was previously Director of the Management School at Queen's University Belfast (2006-2012), where he was academic lead on the development of new Management and Postgraduate and Executive Education Centre facilities and initial Director of the Leadership Institute at Queen's (2012-13), the University's executive education delivery channel. He has been involved in eleven employee ownership transitions thus far with another nine projects in the pipeline.
Advises managers and Chief Executives in Scotland, the Netherlands, France, Germany, Sweden, China, Italy and Finland on their international strategic development. Particular focus is on who they involve in this development: their relationships with others.
She has lived and has gained extensive academic and business experience in both Germany and Great Britain.
He brings a level of creativity and innovation that is inspiring, energising and valued – and at the same time ensuring the delivery of real personal and business results. He was also a member of the Boards of the Edinburgh Festival Fringe and the International Festival. Most notably he led Edinburgh’s response to the hosting of the G8 Summit in Scotland and the call by Bob Geldof for a million people to march to Edinburgh. I have been for the last two years and truly value the event as well as the networking opportunities. Motivational Speaker and thought-leader Kathy McAfee can help you motivate the troops so that they can contribute greater value to themselves, their organizations and the world.
Success or failure may be determined simply by timing and onea€™s ability to execute with excellence. The Marketing Motivator is our free e-newsletter which highlights innovative companies, people, products and ideas.
Here are some pre-selected quotes on leadership that you can use in your next meeting or presentation. Call Kathy McAfee at (860) 408-0033 to discuss how sending cards can help you stand out in the marketplace and stay more visible and valuable to your clients,A  prospects, hiring managers, networking contacts, family and friends.A  If they are important to you, you should be sending them cards and showing your appreciation. Watch the video below which re-enacts Kathy McAfee's "Green Shoes Story" presentation at the YWCA In the Company of Women luncheon on March 26, 2009 in Hartford, Connecticut.
Read about the six imperatives of grassroots innovation in this article Is Your Business Weird Enough?
You no longer are required to spend lots of money on TV advertising appealing to the masses to create opportunity for yourself.
They will graduate with hands-on experience in business and a confidence in their own abilities to be successful. It is their idea of a product, and it shapes their response to the marketing of the product. It highlights the brands’ relative strengths and weaknesses, reveals segments and identifies opportunities within the market.
Our responses are stereotypic, driven by the need for self esteem, and shaped by how we want others to perceive us.
Individually each piece is factually true — depending on the touchpoint, the elephant has the shape of a pillar, a rope, a branch, a fan, a wall or a pipe. Linking different sources of knowledge enhances our understanding of the issues, and improves our confidence in the findings. This helps organizations prioritize areas that they need to focus on to enhance customer satisfaction. In addition to basic measures like break-up of sales in terms of width, frequency and depth of consumption, and brand loyalty, this data is also used for analysis of brand switching and repeat buying, and for forecasting market share. Yet, while new products are essential for survival, they do demand high investments and pose great risks, with uncertainties lingering at all stages of development and launch of products.


There are many moments that lead to this moment — these are the times the consumer initially gets to know the brand. Of the hundreds of theories on advertising, six frequently repeated themes — salience, persuasion, likeability, symbolism, relationship, emotion — form the basis for research on advertising. Small unreliable samples are not meaningful, and large, overly accurate samples, may not be affordable. This turns out to be quite a lot of information for marketers to access, and for their minds to process.
It is the outcome of brand and store equity and the extent to which they reinforce one other, and it serves the mutual interests of both the retailer and the manufacturers.. Class discussions, case studies and presentations facilitate the development of a deeper understanding of the subject.
With a strong business background and interpersonal skills, Gilly is an enthusiastic and knowledgeable trainer and developer of people. With speeches full of helpful tips and practical suggestions that audiences love for their immediate benefits, Gilly’s approach is enjoyable, frank and very memorable. Certified Professional Behaviour Analyst, Professional Values analyst Attribute Index Analyst. The Entertainment Company is Scotland’s only one-stop answer for quality events, imaginatively presented. Prior to retiral he was Superintendent at Govan - a quaint little fishing village on the banks of the Clyde! His refereeing career has seen him officiate at Scottish Amateur Cup Finals at youth and full amateur level. He really looked forward to a Sunday as this is the only day that his parentage was not openly questioned. With access to the most forward thinking, passionate and knowledgeable trainers in the world as well as personally meeting and speaking to literally thousands of PAs over the last two years, Lucy’s knowledge of the market and what Assistants all over the world are facing on a day to day basis are second to none. She also launched adminchat in January last year – a weekly free training session presented on Twitter and hosted by a different world class trainer every week. This year alone she will have delivered training in the US, Canada, South Africa, Moscow, Milan and of course the UK. Monica Seeley, Marsha Egan and Bonnie Low Kramen as well as organisations including Pitman, OfficeTeam & Hays.
Lucy has previously worked as a Publishing Director for Wilmington PLC, and has managed a team based in Singapore, New York, Germany & London responsible for 13 magazines, 12 international conferences, awards, trade show attendance and marketing for EMAP. He served as Convener of Finance in the City of Edinburgh Council, as Minister for Finance and Local Government in the Scottish Cabinet and was a member of the Scottish Parliament from 1999 to 2003. His specialist areas include finance, transport, housing, planning, local government, legislative process and the Scottish Government. He has also held positions at Durham, Glasgow and Manchester, and was an internal strategy consultant at Tesco PLC (1985-92). Stephen joined Warwick in 2008 having previously been Professor of Business Innovation at Aston Business School. He spun out the Institute in 1985 forming Wolfson Microelectronics Ltd an independent company of which he was CEO until retiring in 2007.
Prior to that he held the Dixons Chair in Entrepreneurship and Innovation at University of Edinburgh, and has held senior academic positions at Aberdeen, Ulster and Queen's.
Before working with CDS, Glen held senior positions within sales, operations and general management.
He has spent over 30 years researching strategic approaches to globalisation, comparing 21 countries worldwide through extensive field research, in over 300 companies including particularly the automotive sector. From 1990 he was Convenor of Economic Development, a position he held until the Scottish Local Government Reorganisation in 1995, when he was elected to the City of Edinburgh Council. The Council’s response was recognised by the Chartered Institute of Public Relations, with the award of their Grand Prix award in 2006. The venue was also excellent and provided the best lunch that I have ever had at a conference!
The Marketing Motivators at Kmc Brand Innovation, LLCA have a few thoughts to share on the subject of innovation and its role in our business success. So rather than focusing so intensely on driving up your share price or crushing the competition, why not focus some of your time, talent and energy on Helping Others be more successful. A consumer is brand loyal if she has a positive, preferential attitude towards the product or service. It encompasses the moments she sees the brand on TV, or online, or some other medium; or when she hears about it from a friend. While none of these themes in isolation are able to fully explain how advertising works, collectively they do provide an understanding of the fundamental mechanisms of advertising.
An ideal sample is one that precisely meets specifications — it is neither over specified, nor underspecified. Fortunately the data is supported on user friendly software that permits speedy access to relevant information.
Participants strive to successfully manage and grow their organization; they engage in a broad array of business processes ranging from product development, marketing, retailing, category management, trade marketing and negotiations, financial planning and business strategy. Participants acquire critical analysis and decision making abilities to prepare them to tackle the marketing and business issues they are likely to confront on their jobs. In addition, Gilly has developed and grown Priority Management in Glasgow with year on year growth; her high standards and expectations throughout the business from administration to delivering training have resulted in a significant market presence. By introducing people to new working processes and by leveraging existing IT, productivity and performance improvements are immediate, tangible and measurable. Her concept of an event management company seemed to fit in well as another arm of the organisation.The success has come from spotting the possibilities of business events and trips, to and from Scotland.
John is a master of mischief and character assasination however he is aware that his job is to entertain and not to offend. Other companies worked for include The Times, The Independent, Centaur Communications and Glass's Guide. He is the Director responsible for overseeing development of new events, partnerships and products. Stephen’s research interests include small business development and policy, mid-market firms, innovation policy and evaluation and regional development. Laura started her Purchasing career as a Graduate at Polaroid after gaining a degree in Technology and Business Studies from Strathclyde University.
Prior to this he worked in industry for over 10 years with British Aerospace and then GKN, Britain's two largest engineering companies. Although these successful businesses are primarily found as part of the German Mittelstand, Alessa was one of the first to formally identify equivalents in Britain.
Donald was given responsibility for Economic Development in the new Council and in 1998 he left the Health Service to become a full time politician. With the help of the Internet, we now have an accelerated word-of-mouth marketing vehicle within our grasp. Your customers care about more than just the features, benefits and price point that you offer them. Gilly now has a first class team working with her to deliver the Priority Management programmes.
History of successful delivery of a wide range of training solutions within blue chip organisations. She has to organise possibly the most glamorous event ever to hit Scotland.She was the Scottish co-ordinator of the Braveheart film premiere in Stirling, liaising with BAFTA, 20th Century Fox and essential services, such as local police, to ensure the evening for the event went smoothly. He has a particular focus on helping other organisations to match their policy and practice objectives with the best ways to contact and network with the appropriate audience they wish to reach. Current projects focus on innovation and exporting, innovation and survival and institutional supports for open innovation.
I liked the feel of the day, it was relaxed and the chance to mingle with others was helpful, not only during the group discussion but also in the market place. The case studies in the attached white paper are PROOF thatA positive results can be achieved by employing of the principles of Grassroots Innovation.



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