Jason Wills, marketing director at Bedford-based Charles Wells, has been in the role for only a month but has some strong ideas on the marketing of beer.
Wills previously worked at Heineken on the Tiger and Desperado portfolios and had a stint at both Merlin Entertainments and Cineworld before coming back to the beer industry. He has returned to a trade that has undergone a revolution due to the impact of the craft movement and said that one of the attractions of his new role is the new product development remit at Charles Wells. Despite craft only representing a niche part of the overall beer market it has been the area that has had the most excitement and buzz.
One thing that craft brewers have been able to do effectively is tap into the consumer market with its new brews, he claims. While small craft brewers have been able to create a story around their beers, a significant number of them have invested in experiential activity, such as opening their breweries and holding tastings. Experiential marketing is something that he plans to use more of across the Charles Wells portfolio of beers.
Charles Wells has a wide portfolio of beers ranging from Bombardier, which is widely recognised as a national brand across the UK, to Spanish beer Estrella Damm to Young’s London Stout. He will be looking at overall marketing strategy for each of the wide portfolio and will be investigating how to invest budget a bit closer to the point of purchase. He is also keen to look at a marketing strategy that is more relevant to the trade and consumer.
He is looking at Estrella Damm with a view to associating it with music and food, especially tapas. On Friday 6th of June 2014 at Wells Plastics Limited Headquarters in Stone, Staffordshire a gathering for staff and local guests was held to celebrate the 30th Birthday of the Company in beautiful sunshine. Wells is a specialist additive masterbatch producer for the polymer industry and employs 42 people at the business. The company currently supplies one of its specialist products, ReverteTM worldwide to over 50 countries; ReverteTM produces an a€?oxo-biodegradablea€™ effect reducing the impact of plastic litter in the environment making it ultimately biodegradable over time and it use can be found in many supermarket carrier bags and packaging films across the world.
Wells were delighted to have the Rt Honourable Bill Cash MP on site to unveil a commemorative plaque and join other guests on a tour of the facilities including the laboratory and manufacturing plant. Bedford-brewer and pub operator Charles Wells has promoted MD of brewing and brands, Justin Phillimore, to chief executive, replacing Paul Wells. Phillimore will begin his new role at the end of September, as a number of other board changes come into force. The rest of the board – which consists of Anthony Fryer (finance director), Andrea Holton (France & HR director), Tony Mair, Paul Rawlinson and Bob Ivell (all three non-executive directors) – remains unchanged. As a freelance journalist, Claire has written about pretty much any topic you can imagine, from which are the best sausages, to how to flood-proof your home. Experience: Over 25 years’ experience in ICI construction with emphasis on the Design Build and Base Building construction.
Experience: Over 15 years of experience in project and construction management, estimating and staff management.

Experience: Over 30 years of on-site experience from start to finish, from the smallest of project in excess of $30 million dollars in value.
Experience: Combined 10 years of experience in base building construction and tenant improvements. Experience: With over 9 years of on site experience in the construction industry, ranging from residential to ICI construction. Experience: 7 years of industry experience that includes, new building and renovation works.
Experience: Over 20 years of Marketing and Business development experience in various sectors of industry. Experience: James has academic knowledge combined with over 8 years of field experience in Design Build construction.
Experience: Over 6 years’ experience in interior design, focusing mainly on high-rise multi-unit residential design.
Her professional resume includes: The Invidiata Team – Project Coordinator Cecconi Simone Inc. The result has been a reinvigoration of the beer category and increased amounts of new product development. There is a real art to storytelling here and they have used a lot of digital channels to do that," Wills said. But he is keen to point out that there must be an integrated campaign that is going to translate into trade activation. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'.
Wells provide materials for the plastics industry which modify the plastic and impart certain properties such as protection from UV degradation, reduction in static build up or even antibacterial properties.
It was an excellent opportunity to discuss Wellsa€™ export ambitions and the benefits of some of the technologies the company has developed for UK manufacturers and users, as well as the larger global market. Paul Wells, who has spent 17 years as CEO, will now take on the role as chairman for Charles Wells Ltd. As chairman I will remain closely involved but also focus on new initiatives for our family companies. However, her writing on drinks began when she landed a job as a features writer for the Publican magazine in 2007. Extremely knowledgeable in facilities that include manufacturing, warehousing and automated warehousing, food production, automotive, office construction and tenant improvements. His knowledge and experience means he can facilitate projects from excavation and shorting to the smallest of finishing details to the completion of deficiencies.
His experience and knowledge of the industry has allowed him to work on various sizes in various sectors.
We deeply appreciate and value the plethora of construction knowledge and experience he brings to our projects and is our go-to man in difficult construction situations.

With knowledge in custom home renovations, office construction, tenant improvements, and warehouse renovations.
Ron has been involved with a wide range of projects in the commercial, institutional and industrial sectors. He possess extremely strong managerial and organization skills and is dedicated to working collectively with all members of a project team to work towards the common  end goal.  He has a very strong comprehension of the construction industry as well as in management, budgeting and scheduling. As a long time proponent of computer aided design, PDS Design Studio uses 2d and 3d modeling and rendering software to bring ideas to reality.
Now with a very strong product pipeline and an excellent team of employees, the future looks very exciting indeed and Ia€™m looking forward to being back here in 10 yearsa€™ time to celebrate our 40 year anniversary. Peter Wells, currently managing director of Charles Wells UK pubs, will become the commercial director of Charles Wells, with responsibility for all sales and marketing across brewing and retail.
Adjusting to a lifestyle of sampling the best drinks from around the world was tough, but someone had to do it. He has in depth knowledge of building construction and is able to quickly solve unforeseen issues that may arise.
Coordinates effectively with responsible parties to ensure quality workmanship and complete customer satisfaction.
He has spent the majority of his time in commercial real estate and brings his unique skill set of initiating and maintaining relationships to Leeswood.
After working hands-on in the field, Ron worked with MM Dillon Consulting Engineers as a field inspector before joining Butler Building Systems in 1980 as a Design Engineer for projects across Canada as well as for export. The board changes are the next stage of Charles Wells’ reintegration of its brewing and pub businesses. Having left the title in 2011, today Claire focuses on drinks and travel writing for both consumer and trade titles. His strong organization, supervision and coordination skills have allowed him to work with multiple trades on multiple projects simultaneously. In 1988, Ron joined Internorth Construction as a Project Director responsible for site selection, overall project proposals, presentation, award and implementation, overseeing design consultants and project managers, a role which continued at Trumbley & Hampton, and Cooper Construction.
Aside from searching the globe for the best drinks, and the nicest spots to consume them, she also judges global brewing competitions and keeps an eye on the business moves of the on-trade. Ron has been responsible for the development of over 5.5 million square feet of building projects.

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