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Some designers will tell you that they always design one option for themselves and one for the client. Try to show the client variety in your options and discuss the strengths and weaknesses of the different designs so that you can understand exactly what is needed. If your advertisement has a product image in it – or any image for that matter – it is necessary to get it to reproduce as well as possible. To make these improvements in Photoshop I used the Clone Stamp Tool (S) to get rid of blemishes and the Dodge Tool (O) to lighten areas.
Lastly, I changed the image’s mode to CMYK and made sure in Image Size that it was roughly the size it will be when reproduced with a resolution of 300 ppi.

Always be at pains to make the text as simple as possible, being informative about the benefits of the product or service. I have written further information about preparing artwork for print and supplying artwork to printers in this website. Sign up for my newsletter and get free How to Market Yourself Online and Starting An Online Business e-books, two MP3s on online business as well as a list of my favorite resources. However, having just supplied a page ad for a magazine I thought I’d explain a bit about the process I went through from the initial ideas to supplying the final artwork.
Here the title is in the elegant Didot font and the body is in Futura, mostly Futura Light. This headline actually came from the client and, along with the picture, fulfills most headline criteria. Also make sure that the text was CMYK, especially that the black or gray text is made out of K (key black), without any C, M or Y.
I finally checked it in Adobe Acrobat Professional where you can see all four plates separately to check that there aren’t any rogue elements in the ad that may cause problems later.

Creating an advert design like this, I think it’s important to start with a really nice, vibrant image. I'd love to send you exclusive content that you can't find anywhere else on the blog, and I'll send you free copies of my e-books too! Also instead of making body, or even title fonts, in black, I’ve experimented with different shades of gray. With our flexible lending packages, loans can be processed and transferred to the borrower within the shortest time possible, contact our specialist for advice and finance planning.

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