Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds. Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches. Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources.
Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses. Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company.
Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements.
Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. Share128 Tweet609 Pin211 +1508 Share318Shares 1.8KDoes your social media marketing lack execution? Whether you are a sales professional, massage therapist or healthcare provider, your business deserves a social media presence that supports and encourages growth. Execute on a social media strategy that produces significant results without it feeling difficult or overwhelming? Below are three tips to supercharge your strategy and create a consistent message with superior results!
The words goal and objective are often confused, especially when it comes to social media marketing.
Your goals and objectives will vary dependent on your mission, long-term and short-term vision, audience, and product or service.
Build out your goals with this social media strategy worksheet from Exact Target by Sales Force. Now that you know what you’re working towards, break those goals and objectives down into manageable action steps.
Utilize the top six social media channels – Facebook, Google+, Twitter, Pinterest, YouTube, and LinkedIn to create an integrated social media marketing campaign that supports growth. Conduct an audience survey to determine where to expand, grow, and diversify company social media presence during each quarter of the year.
Identify 10 industry pages with significant reach within the real estate community and build a relationship by liking and commenting on their posts with a goal of raising awareness about our page and driving traffic back through our hyperlink. Engage fans and followers through giveaways and sweepstakes such as a social media business plan or analysis. Monitor trends, characteristics and top posts through analytics and insights.  Tweak posts to meet the needs of each social channel fan and follower base. Next step: Now that you know what you are trying to achieve, put a plan in place to monitor key metrics. One you’ve created your goals, objectives and action steps, it’s time to flesh out the details. How will each social channel, including Facebook, Google+, Twitter, YouTube, LinkedIn and Pinterest support and promote your overall plan?
Create a winning social media strategy that caters to the unique needs of your potential client! Post on business page once per day including articles, tips, how-to’s, video tutorials, and other people’s content that’s relevant to your fans and followers.
Take the time to strategically design and implement your social media strategy, then determine how you will stay consistent in your efforts. The important thing is  to know your limitations and what you can commit to without over-extending yourself. If you’re eager to improve your social media results, implementing and executing upon a strategy can bring extraordinary results.
Enter your name and email to receive a FREE copy of my eBook, "10 Ways to Virtually Crush the Competition" and my weekly newsletter. What a great tutorial for collecting those scattered thoughts and putting them to work for us!
Excellent work, and sorely needed, judging by the plethora of people running their social media campaigns with no real plan, strategic or otherwise.
Being able to identify and quantify your objectives is a big piece to social media marketing that most people miss.
The sample social media strategy sheet you have shared for planning it out will be my bible for this…will be very much used by me hahahah ?? THANKS!!! Thank you so much again for your support and for sharing all these great things for everyone interested to benefit.


I love the way you have shared the importance of planning and goal setting when it comes to social media strategy. Nice tips Rebekah, and I’m a big fan of editorial calendars to keep both the message and the content on track.
Monitoring is also important as people tend not to focus so much on conversion but conversation, and whilst both are important, one directly impacts the bottom line of the business. The more information you are freely giving away, the more the reader realizes that it may be beneficial to invest in your services. Rebekah, Your suggestions are going to really help me clearly put together a social media marketing plan for my business. A marketing plan includes everything from understanding your target market and your competitive position in that market, to how you intend to reach that market (your tactics) and differentiate yourself from your competition in order to make a sale. If you don’t have the funds to hire a marketing firm or even staff a position in-house, there are resources available to guide you through the process of writing a marketing plan and developing a market budget. Ultimately, it’s more important to determine whether sticking to your budget is helping you achieve your marketing goals and bringing you a return on investment (ROI) than to adhere to a rigid and fixed budget. At the end of the day, the time spent developing your marketing plan, is time well spent because it defines how you connect with your customers. This is just a small portion of what I cover in depth in Small Business Marketing Basics home study course.
Christina Boyle on KODAK HIRES LAW FIRM FOR RESTRUCTURING ADVICE, IS THE END NEAR FOR THIS 131-YEAR OLD COMPANY, OR IS BANKRUPTCY NEXT? Jobs and Simpson first met in 1986, after 31-year-old Jobs reunited with his biological mother. On August 21, 2011, Steve Jobs is helped into a car by a friend outside his home in California. According to Simpson's eulogy, Jobs seemed to be working toward a goal during his final hours before death.
And though Simpson didn't tell her father that the baby was Steve Jobs, she came to find out that the pair had actually met unawares. Jobs even told Isaacson that he recalled meeting the man who turned out to be his father, but said that he had no desire to connect with him. Jandali eventually learned the identity of his son, but the two never met face-to-face again, even when Jandali tried reaching out to Jobs after learning of Jobs' illness.
I do not question his accomplishments, but his values and whether he really has any respect for other human beings.
This involved looking at what was publicly available on those pages (photos, status updates, and conversations with friends) and then assigning each person a score for a number of qualities important to being a good employee, such as their degree of emotionally stability, conscientiousness, extroversion, intellectual curiosity and agreeableness. Six months later, the researchers got in touch with their guinea pigs’ employers to ask about their job performances. The addition of Facebook's Timeline is going to be a goldmine for employers because it makes it much easier for an employer to dig up dirt you may have long forgotten about. Law enforcement organizations and government agencies like the FBI, NSA and the CIA are actively involved and working closely with many of the major social networks to conduct investigations, gather evidence and track down criminals and terrorists. Apparently consumers hurt by this companies activities filed complaints with the Federal Trade Commission (FTC), claiming they were in violation of the Federal Credit Reporting Act (FCRA) of 1996, 2004 with amendments there to. On May 9, 2011, the Federal Trade Commission ruled on behalf of Social Intelligence Corp claiming that they were not in violation of the Federal Credit Reporting Act. On February 3, 2012, I told you about the growing trend by employers to use social media snooping firms to help employers screen employees through their social media behaviors. The majority of my readers probably have nothing to worry about, but if you have a previous felony conviction, been fired for cause, previously lost your job due to a layoff, and you voiced your anger online, you have a lot to risk. Marketing strategy business plan template is the template document which is prepared specifically for those who need support preparing the business plan. This sort of a plan is prepared with caution since it is very important for business success.
For example, in the marketing strategy business plan template, the writer must mention the brief of the strategy, the underlying idea and a detailed description. The marketing strategy business plan template is thus a very useful document and can be used by anyone in need.
Microsoft® and Microsoft Excel® and Microsoft Word® are registered trademarks of Microsoft Corporation. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget. While they both relate to what you want to achieve, they differ in the how, when, and what.
For example, find local networks that include business professionals similar to your line of work. Using a social media editorial calendar will keep you focused and on track so you don’t become overwhelmed. Breaking down your goals and objectives can be a great way to attained them just in time, simple steps could go further just hung up a bit then your done. As a founder of startup I think that some part of work in sales and marketing should be outsourced. Its difficult for most small business owners to leverage SMM (if) they go about it in an ad hoc manner. I find 2 things that work exceptionally well for me are a task list that I can check things off (gives me a sense of accomplishment) and working backward from my main goal.
As an aside, do you use any tools to schedule your pins on Pinterest or is it a manual process? I don’t use any tools to schedule my pins on Pinterest, but you can try Pinwoot or GoPixel.
Most people don’t do that and honestly speaking I am also guilty of that to some extent.


A person who is working full time cannot possibly do all this work every day to build their business further.
The more you can give away, the more valuable you become to the reader or social media follower. I am already doing some of the things you suggest but I have much more that I can accomplish and your tips will be great for helping me. Thanks for the tips… I will keep an eye on this and make a decision real soon to follow your wonderful tips!! Essentially, it will outline the costs of how you are going to achieve your marketing goals within a certain time frame.
Consider what impact certain marketing activities have had on your revenues during a fixed period, such as a business quarter, compared to another time period when you focused your efforts on other tactics. But if you launch a new product or service, take time to revisit your original plan or develop a separate campaign plan that you can add to your main plan as an addendum. According to Isaacson's biography of Jobs, their mother arranged the meeting between the siblings. When Jobs finally received a liver transplant in 2009, his sister was one of only three people, including Jobs' wife Lisa Powell, invited to his bedside as he recovered from the procedure. H is final project may have been the next-generation iPhone, unofficially dubbed the iPhone 5. The researchers hired HR types to rate hundreds of college students’ Facebook pages according to how employable they seemed. He was a little vague but said that a person with obvious mood swings, who is overly emotional in their postings would not be an attractive candidate.
The bad news for employers, though, who are hoping to take the Facebook shortcut Kluemper said. In the second study, the researchers did a similar assessment of students’ Facebook selves and also had the students take personality and IQ tests.
Employers can discriminate against potential employees who seem like bummers based on their Wall postings and interests, but will get into trouble if what the Facebook user has said about their religious views affects the hiring process. CEO Max Drucker, the company focuses on screening social media profiles for the usual suspects -- racist remarks, sexually explicit content, pictures with guns, knives, or other weapons, and other illegal behavior (think bongs). Sampletemplates.org is not associated with Microsoft and templates provided are for guide only and not legal.
Building authority via social media requires an unwavering commitment to consistently sharing knowledge based on your particular expertise.
You can make a smaller investment to building your marketing plan until your growth provides the cash flow needed to hire more permanent staffing. Having an action plan that strived to meet the documented objectives and goals makes all the difference in the world.
These ways are Very inspiring, motivating, interesting and really effective to create a social media marketing strategy. There was an announcement today that Viraltag and HootSuite will soon have the capability of scheduling pins. After reading this article, I know how to approach social media marketing in the right way and accomplish your goals. I’d be interested in reading a post about what you do with competitors social media strategies, how you monitor them, if you set any goals based on them, etc.
From my experience having more than 2 social media objectives requires a lot more investment and less focus. A strong marketing plan will ensure you’re not only sticking to your schedule, but that you’re spending your marketing funds wisely and appropriately.
She told biographer Isaacson that they spoke about the son that Jandali had given up for adoption. But there’s another good reason for checking out a candidate’s Facebook page before inviting them in for an interview: it may be a fairly accurate reflection of how good they’ll be at the job. So the sample is small, but the researchers found a strong correlation between those employers’ reviews and the employability predictions they had made based on folks’ profile pages. Meanwhile, a person with a lot of Facebook friends who takes a lot of crazy photos would be rated as extroverted and friendly — which are attractive qualities in a candidate. Employers are also required by law to tell the applicant about any damaging information they find online. And the marketing strategy business plan isone which helps businesses frame the strategy most suitable for them.
It is the perfect mode which makes it possible for all of the relevant information to be captured.
Sometimes the brackets also contain examples for the kind of brief or kind of details that must be written in the blank. Also, you often need the expertise of more knowledgeable professionals providing strategic growth plans and your budget doesn’t not allow for that level of investment for the long term. The trick is to keep fine tuning the processes and measure tangible results so you don’t lose momentum and motivation to keep on keeping on. That is, using the template ensures that the user will not be leaving out any important detail or information. The template is a pre- formatted and prepared document with all the relevant detail heads in place.
I love your suggestion to build it out in a basic spreadsheet, I think this is really going to help me figure out what times are working better then others. The brackets explain or direct the user as to what is the most appropriate way to fill in the respective blank.



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