The Blue Fish Grill will be a moderately priced 116 seat seafood restaurant offering family style service of popular Gulf Coast fare. Background music consisting of popular Cajun tunes, Jimmy Buffet hits and other folk music depicting life on the water will blend various pop cultures with traditional sounds of the Old South. Intense market research and target market evaluation suggest that Blue Fish Grill is ideally situated to cater to an unfulfilled market segment. Having a sound operational plan allows management to focus on building sales rather than profit.
Sales projections for Blue Fish Grill assume a modest 2400 customers per week resulting in weekly sales of just over $37,000, or $1,800,000 per year. Total capitalization will amount to $1,077,675, $400,000 of which will be contributed from the members and the balance secured through a proposed bank loan.
In closing, we feel the business plan for Blue Fish Grill represents a realistic expectation of success for all parties involved. Share128 Tweet609 Pin211 +1508 Share318Shares 1.8KDoes your social media marketing lack execution? Whether you are a sales professional, massage therapist or healthcare provider, your business deserves a social media presence that supports and encourages growth.
Execute on a social media strategy that produces significant results without it feeling difficult or overwhelming?
Below are three tips to supercharge your strategy and create a consistent message with superior results!
The words goal and objective are often confused, especially when it comes to social media marketing. Your goals and objectives will vary dependent on your mission, long-term and short-term vision, audience, and product or service. Build out your goals with this social media strategy worksheet from Exact Target by Sales Force. Now that you know what you’re working towards, break those goals and objectives down into manageable action steps.
Utilize the top six social media channels – Facebook, Google+, Twitter, Pinterest, YouTube, and LinkedIn to create an integrated social media marketing campaign that supports growth. Conduct an audience survey to determine where to expand, grow, and diversify company social media presence during each quarter of the year.
Identify 10 industry pages with significant reach within the real estate community and build a relationship by liking and commenting on their posts with a goal of raising awareness about our page and driving traffic back through our hyperlink. Engage fans and followers through giveaways and sweepstakes such as a social media business plan or analysis.
Monitor trends, characteristics and top posts through analytics and insights.  Tweak posts to meet the needs of each social channel fan and follower base. Next step: Now that you know what you are trying to achieve, put a plan in place to monitor key metrics.
One you’ve created your goals, objectives and action steps, it’s time to flesh out the details. How will each social channel, including Facebook, Google+, Twitter, YouTube, LinkedIn and Pinterest support and promote your overall plan?
Create a winning social media strategy that caters to the unique needs of your potential client! Post on business page once per day including articles, tips, how-to’s, video tutorials, and other people’s content that’s relevant to your fans and followers. Take the time to strategically design and implement your social media strategy, then determine how you will stay consistent in your efforts.
The important thing is  to know your limitations and what you can commit to without over-extending yourself.
If you’re eager to improve your social media results, implementing and executing upon a strategy can bring extraordinary results. Enter your name and email to receive a FREE copy of my eBook, "10 Ways to Virtually Crush the Competition" and my weekly newsletter.
What a great tutorial for collecting those scattered thoughts and putting them to work for us! Excellent work, and sorely needed, judging by the plethora of people running their social media campaigns with no real plan, strategic or otherwise. Being able to identify and quantify your objectives is a big piece to social media marketing that most people miss. The sample social media strategy sheet you have shared for planning it out will be my bible for this…will be very much used by me hahahah ?? THANKS!!!


Thank you so much again for your support and for sharing all these great things for everyone interested to benefit.
I love the way you have shared the importance of planning and goal setting when it comes to social media strategy. Nice tips Rebekah, and I’m a big fan of editorial calendars to keep both the message and the content on track.
Monitoring is also important as people tend not to focus so much on conversion but conversation, and whilst both are important, one directly impacts the bottom line of the business. The more information you are freely giving away, the more the reader realizes that it may be beneficial to invest in your services. Rebekah, Your suggestions are going to really help me clearly put together a social media marketing plan for my business. Combine all these for a scavenger hunt campaign: use QR codes to post clues for mobile devices, link to a Google map and locations, integrate the campaign on your blog, Twitter, and LinkedIn, ask fans to submit photos of the sites on the scavenger hunt, and do an ad promoting it.
When it comes to crafting a strategic game plan for your Facebook ad campaigns, Marin Software’s newest white paper makes for a great resource. Ensure that high-level stakeholders and media managers understand how your proposed Facebook investments and targeting strategies align with other company initiatives. Consider a mix of ads (voice of your business), stories (voice of your customers), or a combination of both to communicate the right message to your audience. A well thought out strategy like the one above will give direction, ensure everyone’s on the same page, and provide a flexible reference guide that can be adjusted as a result of changes in business goals or requirements. Grilled and fried selections of shrimp, fish, oysters, chicken tenders and stuffed Blue crabs will be served on large family sized platters, conjuring memories of the popular Friday fish fries that once drew families together throughout the South.
The décor for Blue Fish Grill will feature wood accented construction blended with a nautical theme decor. The creators and managing members of the company, Harry Stevens and Linda Jones, are seeking additional financing to supplement their contribution of $400,000 to fund the concept. Their combined efforts in the creation of Blue Fish Grill have served to yield a detailed plan that encompass the necessary elements required to succeed in today's competitive restaurant environment.
Moreover, years of operational and marketing experience have been organized and documented to create a comprehensive blueprint for success.
The managing partners have an extremely high degree of confidence that the systems and controls incorporated in the business plan will yield a calculated return for a given sales volume. Moreover, we will be providing a benefit to the community by providing a great product and secure jobs to community residents. While they both relate to what you want to achieve, they differ in the how, when, and what. For example, find local networks that include business professionals similar to your line of work. Using a social media editorial calendar will keep you focused and on track so you don’t become overwhelmed.
Breaking down your goals and objectives can be a great way to attained them just in time, simple steps could go further just hung up a bit then your done.
As a founder of startup I think that some part of work in sales and marketing should be outsourced.
Its difficult for most small business owners to leverage SMM (if) they go about it in an ad hoc manner. I find 2 things that work exceptionally well for me are a task list that I can check things off (gives me a sense of accomplishment) and working backward from my main goal.
As an aside, do you use any tools to schedule your pins on Pinterest or is it a manual process? I don’t use any tools to schedule my pins on Pinterest, but you can try Pinwoot or GoPixel. Most people don’t do that and honestly speaking I am also guilty of that to some extent.
A person who is working full time cannot possibly do all this work every day to build their business further.
The more you can give away, the more valuable you become to the reader or social media follower. I am already doing some of the things you suggest but I have much more that I can accomplish and your tips will be great for helping me. Thanks for the tips… I will keep an eye on this and make a decision real soon to follow your wonderful tips!! To gain fans’ attention and keep it, marketers need to create novel campaigns, or put a unique spin on familiar techniques.


Use this infographic, listing 64 marketing techniques in eight Facebook feature categories. Let fans select the winner by voting, a hugely successful Facebook technique, as contest participants ask their friends to vote by visiting your page. Is it taking an ad out in a newspaper, sending a direct mail piece to potential customers, setting up a booth at a local trade show or establishing a solid promotion?
Over the last two weeks, we’ve discussed how Facebook advertising can play a key role in any online marketing program and how success can be achieved by setting clear objectives.
Diner style tables will be surrounded by heavy wooden chairs and accompanied by leather covered booths. Proven marketing techniques and operational systems will allow management to be proactive rather than reactive to the conditions and obstacles associated with opening a new restaurant concept.
Building authority via social media requires an unwavering commitment to consistently sharing knowledge based on your particular expertise. You can make a smaller investment to building your marketing plan until your growth provides the cash flow needed to hire more permanent staffing. Having an action plan that strived to meet the documented objectives and goals makes all the difference in the world. These ways are Very inspiring, motivating, interesting and really effective to create a social media marketing strategy.
There was an announcement today that Viraltag and HootSuite will soon have the capability of scheduling pins. After reading this article, I know how to approach social media marketing in the right way and accomplish your goals. I’d be interested in reading a post about what you do with competitors social media strategies, how you monitor them, if you set any goals based on them, etc. From my experience having more than 2 social media objectives requires a lot more investment and less focus. Randomly select one marketing tactic from each category, and combine them for an innovative marketing campaign. However, once you’re confident in the goals you’ve set, a strategy must still be put in place.
Also, you often need the expertise of more knowledgeable professionals providing strategic growth plans and your budget doesn’t not allow for that level of investment for the long term. The trick is to keep fine tuning the processes and measure tangible results so you don’t lose momentum and motivation to keep on keeping on. You can map it out in many different ways, but be sure to assess and include your key business goals, campaign objectives, success metrics, and available brand assets.
A big picture definition of marketing is letting your community know who you are, what you do and enticing them to check out your services.
I love your suggestion to build it out in a basic spreadsheet, I think this is really going to help me figure out what times are working better then others.
It includes all the typical marketing and advertising options but is so much more than that.
It is everything that represents you, everything you do, how you act, how you talk, what you wear, how your customers are treated, the results your clients achieve and the vibe or energy of your business. Marketing encompasses all these things, and the bottom line is that your marketing message needs to be consistent. Either they don’t have a plan at all and are winging it or they have a plan but by the time they start to initiate the process, it’s too late to do any real good. If you don’t take the time to do this, you will most likely spend the year in urgency mode. Internal marketing initiatives: It’s typically more cost effective to spend your energy and marketing dollars in this area first.
External marketing initiatives: At some point, you must branch outside of your current clientele base and facility into your community. Team development: If you’re going to spend a lot of time and money marketing your programs and services, be sure to spend a great deal of time developing your team so they can provide the experience that is consistent with your marketing message.
Her million-dollar training studios in Portland, OR, and Vancouver, WA, have received Better Business Bureau Business of the Year recognition.



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