The Cambridge Strategy Group has outlined a three-stage strategy for expanding its services and operations. For small and emerging businesses looking for opportunities to increase their chance at success, CSG offers a set of services designed to improve overall business execution.
The Marketing Mix defined below explains the value that we will bring to our clients as well as the channels, communication, and costs that will be associated with our services. The Cambridge Strategy Group provides much needed skills and experience to small business founders to help their businesses start moving in the right direction. To simplify billing to clients, the Cambridge Strategy Group will work on a fixed pricing structure. We will use a number of relationships to promote the Cambridge Strategy Group.Through participation in the North Carolina Chapter of the Council for Entrepreneurial Development, we will make contacts with key Venture Capitalists, small business founders, and small businesses resources in the area. FINANCIAL FORECASTSThe 2001 Income Forecast model below demonstrates our initial test of the business concept. We recommend using LivePlan as the easiest way to create graphs for your own business plan. We recommend using LivePlan as the easiest way to create automatic financials for your own business plan. MILESTONES AND SCHEDULEThe milestones and schedule outlined below combine Cambridge Strategy Group's corporate strategy and execution plan.
The Cambridge Strategy Group is focused specifically on helping small and emerging businesses maximize their potential for success. Start your own business plan »Your business plan can look as polished and professional as this sample plan. I just wrote my first business plan in 24 hours using LivePlan and it's beautiful and complete.
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Bplans is owned and operated by Palo Alto Software, Inc., as a free resource to help entrepreneurs start and run better businesses. Needless to say, from my experience, it seems that some funeral homes need to re-think the way they present pricing information to client families.
There’s definitely a psychology to pricing, no matter what the product or service is. Here is an example of a pricing page on a wedding website that incorporates price anchoring with three pricing packages.
Have you ever heard the saying, “if you want to make a house look big, put a tent next to it”? Here is an example of a heat map one company used to test the success of their decoy pricing package. O’Connor Mortuary incorporated four different packages for cremation families on their pricing page, and it’s been a huge success for them.
O’Connor Mortuary’s pricing page is great because it provides plenty of options and information for each package. Some of the funeral directors I spoke to did a great job of breaking down the costs and outlining the absolute essentials a client family needed. With the cost of funerals rising, it’s tough for some client families to pay for everything up front. O’Connor Mortuary’s pricing page leaves potential families feeling confident that they’re in good hands. Do that and your conversation with client families is not just about price, but about value – and that’s the best way to win new business and turn families into customers. Do you have any tips or suggestions regarding pricing that have worked for your funeral home?
The only thing I would add to this is develop an approach to encourage the customer to express THEIR value (what is important to them) and then work that into your discussion on pricing. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. Many brands are responding to market pressures by trimming prices and implementing aggressive promotional campaigns to attract and retain customers. There are steps that companies should take today to ensure that their current pricing strategy is consistent across all channels, and that they have the agility to address competitive changes rapidly. Selecting a pricing strategy is one of the most significant elements in the marketing process. Similar is the case with Pepsi that also need to do a thorough research for selecting a pricing strategy of its new product Pepsi 2. As per the new product Pepsi 2 is a new diet soda that tastes like real Pepsi and the product is been in its first stage of product life cycle.
In present number of companies are offering different brands of diet soda with increasing health consciousness among consumers. So, it can be said that it would be effective for the company to make use of competitive pricing strategy for its new diet soda Pepsi. For our new students or who want complete management assignment help, assignment help writing center is the place where students can get original and complete assignment help. Its weaknesses are addressable and will be improved over time.Strengths a€“ The founders of the Cambridge Strategy Group have a broad background in marketing and communications that can easily be leveraged by a number of small business companies. Our services are tailored specifically to the unique needs of small and emerging businesses and focus on practical, short-term actions that can improve overall business execution.


CSG will determine the standard pricing structure for each deliverable based on hourly estimates and fees.
The Triangle Area was recently rated #3 in Dun & Bradstreet's Entrepreneur magazine list of the best metropolitan areas for small business. Once we have helped our first few clients, we will then explore relationships with local newspapers. We have been conservative in our estimates of expenses, project size, project number, and income:The short-term 2001 Income Forecast expects the Cambridge Strategy Group to complete a total of four client projects, averaging 50 hours each during 2001.
Successful implementation will realize the financial projections discussed above.OBJECTIVESThe Cambridge Strategy Group is positioning itself for steady, sustainable growth. With 500 complete sample plans, easy financials, and access anywhere, LivePlan turns your great idea into a great plan for success.
In particular, I wanted to know what funeral options were available and what they would cost. So how do you move from your current approach to pricing to one that will turn potential client families into customers who truly understand the value of the services you have to offer? If you are looking for a household appliance and the salesperson shows you the most expensive option first, then the next most expensive option looks quite reasonable.
One funeral home I spoke to offered information on the basic package first and then talked to me about the extras. It’s something you see often on the web where companies present three or five options with the main one highlighted.
Well, if you want to make something look small, put a skyscraper next to it (metaphorically, of course).
If you use packaging (another strategy we’ll get to in a minute), then playing around with the contrast effect might work for you.
Product bundling is a strategy many businesses use because it sells well with customers looking for value.
They’ve found that bundle pricing not only helped them increase sales, but now more families are opting for more than just a simple direct cremation.
They then added on other items that were optional, so that there was the option to select only as much as families could afford.
If others in your community count on your funeral home to offer a celebration of life, why shouldn’t they?
There’s a mantra in web design and usability that says “Don’t make me think!” and The Pulse pricing page is the perfect example of that. While sales during the short term are certainly important, consumer products executives must also carefully consider their pricing strategies to ensure they remain competitive without tarnishing their brand over the long term. In this regard, it is vital for the company to identify different factors like cost of production, its objectives, product features, customer expectations etc. The product introduced by the company is a new addition in its product line so, for this kind of product competitive pricing strategy is beneficial.
If, company make use of some other pricing strategy, it would not be able to create differentiation for its new product Pepsi 2. In this management assignment help services, titled “pricing strategy assignment help” students can get complete assignment help or can take our assignment editing services. Mark, the director for the assignment help writing center said the assignment experts has completed 15 years at writing of different subject assignments.We have done thousands of student assignments of different academic programs without any complain. Our assignment help experts ensure that the help we provide is original and non-plagiarized. The founders combine the training and knowledge gained at large firms such as IBM, EMC, and SunAmerica with small business work experience at a number of technica and consulting firms.
With a shortage of available talent plus the typical budget pressure usually associated with small businesses, our services provide a cost-effective alternative to obtaining highly-skilled marketing and strategy resources.The Cambridge Strategy Group will position itself as the leading marketing and management consulting firm focusing exclusively on small businesses. Once we secure our first client successes, we will expand to other regions where we already have a consulting presence, such as Phoenix, AZ and Chicago, IL.
As we move into the Long-term Income Forecast we assume that we have started working on more substantial projects identified by both Venture Capital firms and their sponsored companies.The 20 projects averaging 200 hours each listed in 2002 represents approximately two person-years of work. Forming long-term, strategic partnerships with Venture Capital firms in the Triangle Area of North Carolina will further the mission of CSG by filling the sales pipeline with targeted small businesses. One funeral director was extremely close-mouthed about pricing and urged me to visit the funeral home to learn more. In contrast, that same option could look quite costly if you are shown the cheapest option first.
Do this and not only will client families feel like they have a choice, but you might see sales of your more expensive options and packages go up. If you’ve ever been to a website that offers three packages, and two of them seem to be virtually the same price but have vastly different options, that is decoy pricing in action.
Remember that you’re not just trying to sell the most expensive product, but instead to make your original product or service look not-so-overwhelming so you sell more of those. Even if it isn’t a better deal, the value in not having to worry about all of the individual details of something, in my eyes, trumps price.
Taking a deposit and letting families pay for their service a few months could be the reason families choose you over your competitor. O’Connor  Mortuary’s pricing page, which was mentioned earlier, does a great job doing this.
Everything the customer needs to know to make a purchasing decision is laid out neatly for them.
NEW information to of Sales Quote’ on sheet and Sales Manager excel sheet approves price Negotiation between NO customer, Sales Rep and Sales A Manager required New Is it a new or a USED used product?


Consulting has identified four best practice ideas that senior executives should consider as they work to maximize profits and reinforce brand positioning.
On the other hand, if goods and services are served with too high prices no one will buy them. In present several beverages companies are offering diet soda, so for it would be beneficial for the company to price its new product on the basis of prices competitors are offering. In starting, it is vital to use competitive pricing and thereafter it can make use of some other pricing strategy also. CSG has a local presence in the Triangle Area of North Carolina, which has recently been rated as the #3 metropolitan area for small businesses in the U.S. However, additional time must be included for finding new clients and building Venture Capitalist relationships.
An established Venture Capital relationship will also open up new resources to CSG, materially impacting operations and service offering. Another provided the information somewhat grudgingly… I almost felt bad for calling them!
In contrast, if they had given me a mid-range option as well as an expensive one, I might have chosen the middle package.
This research on bundling shows that bundle pricing is only effective if customers can also get the same services separately. And, it gives you a great opportunity to show client families the value of a prepaid plan to cover the cost of any future funeral service. Right below their pricing packages, testimonials from real families flash on the page, reassuring potential customers that they can take care of their family and loved one. All of the FAQ’s are right there, and if they can’t find the answer to their questions, Pulse makes it easy for them to contact them directly and ask. Take our pricing strategy test to help you gauge the relative performance of your organization's pricing strategy.
In present competitive environment there is a tough competition between different beverage companies and in this kind of environment the success of a new product depends on its ability to differentiate from competitors . Use of competitive pricing strategy includes cost of product and other relevant factors so; it can be used easily by the company.
CSG will charge the quoted price even if we have underestimated hours, to maintain credibility with budget-conscious small businesses. For this forecast to become a reality, it will require either: (a) additional consultants to join the firm or (b) some members of CSG to work full-time on group activities.
New clients will be sought when Group resources are available to provide the highest level of consulting service.
This helps you maintain transparent pricing for all of your service options so families feel like they have a choice. Use of competitive pricing strategy would assist the Pepsi Company in differentiating its new product Pepsi 2. In the introductory stage of the product, it is vital for the company to attain its objective of survival and this could be attained easily with the help of selected pricing strategy. By using the latest technology to communicate among consultants and work together on projects, CSG will be able to minimize its costs and fees charged to its customers. CSG strives to achieve 100% client satisfaction in all projects undertaken; consequently, a significant percentage of clients and projects will be generated from existing clientele.
Use of competitive pricing will appropriate the company to maintain profit by obviating price wars or declining sales. The revenue potential of CSG is gated solely by the founders need to provide a constant income while filling the pipeline of the firm. What’s even more interesting is that when the  second option was removed, more people took the cheaper option. CSG also participates in the North Carolina chapter of the Council for Entrepreneurial Development.Weaknesses a€“ Currently, the founders of CSG all have full-time positions in consulting, business development or marketing strategy. Before we can begin with this stage of pricing, we will need more experienced finance and accounting skills to determine proper equity stakes that should be requested, etc.
The revenue figure in year 2003 represents less than five person-years of consulting work and could easily be exceeded by a larger, fully-committed team. All are working for CSG as a second job, preventing CSG from taking full advantage of the opportunities available. Additionally, CSG will offer cost-effective Web-hosting services that will provide ongoing revenue streams. By combining CSG's strategy and objectives with our milestones and execution schedule, the financials discussed above will be realized. In order to minimize out-of-pocket costs, CSG is only concentrating on businesses in the Triangle Area of North Carolina. It is anticipated that most clients will sign-up for our one-year contracts requiring minimal accounting. CSG also does not have extensive skills in accounting and intends to find a lead accountant to either work on staff or as an outsourced contractor to provide services.
With only three to four founders, CSG is unable to handle more than one or two projects at a time.



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