The proper plan starts as something basic and becomes a guide for your entire restaurant marketing strategy. Marketing plans might seem intimidating at first, but they are very manageable and can even be inspiring to put together. Gather the main stakeholders in your restaurant (owners, managers, head chef etc.) and openly discuss the direction of your brand. The perfect place to start forming the actual plan is an internet search of other restaurants’ marketing strategies. The notes and ideas from the brainstorming process in step 1 will be useful in this process. Make the steps as specific as possible, so that when it comes to implementing and evaluating them there won’t be room for misinterpretation. Include a series of steps like this in the first or last section of your marketing plan, so they’re easy to find. There’s no point spending money to reach 70% of a population when only 5% make up the group who are making or influencing the actual education decision. Then look at that calendar and pick the right marketing channels for each job based on how quickly you can activate them, how many leads you expect them to generate, and how many of those leads convert to students from each marketing channel.
Are you stuck using the ‘old skool’ way of advertising and marketing your driving school, e.g.
Most ADIs will admit that the best form of marketing is through word-of-mouth recommendation. We’ve found that having a Facebook page for our driving school is one of the most significant factors in boosting our online presence within our target market. Having a Facebook business page is a great way of marketing but it isn’t just about marketing you and your brand. When using Facebook, your aim should be to educate, inspire, share stories and post valuable, relevant content. Many driving instructors use their own personal profile as a marketing tool instead of having a separate business page.
There are also many advantages of using a Facebook business page – insights, customer star ratings, reviews and advertising being just a few. With more and more people accessing Facebook on their mobile, and especially our target market of 17-25 year olds, can you really afford not to put your face on the book?
In the Facebook header bar, click on the drop down arrow on the far right and click ‘Create Page’. Once your business page is set up, make sure you link your personal profile page to your business page. The next step is to start using your Facebook page to grow a fan base (‘fans’ being people who ‘like’ your page). Facebook is undoubtedly one of the most essential marketing tools for any adi who wishes to tap into his main customer base. Ged & Claire Wilmot are Grade 6 Fleet & ORDIT Registered Coaches with over 30 years' experience in the driver training industry. Estamos a punto de terminar el ano y otra vez es tiempo de que hagas tu investigacion sobre como hacer tu nueva estrategia de marketing digital para el ano que viene. Queremos que tu plan estrategico este listo para que el proximo ano tengas mayor exito en linea.
Si recien inicias, un plan de marketing exitoso llevara un poco mas de tiempo para preparar. Pero, antes que nada, es importante que establezcas metas de negocio antes de planificar tu estrategia de marketing para el ano que viene. Estos objetivos te serviran como guia para dirigirte por el camino correcto en tu plan de marketing digital.
Cuando estas comenzando y no posees informacion respecto al ano pasado para basarte en ello, todo empieza contigo. Si has estado en tu negocio durante todo un ano o mas, tienes informacion para mirar hacia atras y usarla como base para tu nuevo plan de marketing 2015. Tomate tu tiempo para que evalues todo lo que te funciono y has logrado con respecto al marketing digital del ano anterior. Meta principal de marketing digital: Elaborar una lista de E-mail de 2,000 suscriptores en Mayo 2015.
Primer paso: Construir una pagina de captura de correos electronicos y configurar un formulario para los usuarios a suscribirse en el boletin.
Segundo paso: ?Tienes ofertas o sorteos de productos gratuitos que ofrecer para motivar a tus prospectos?
Cuarto paso: Obten mas ideas de contenido y agregalos en la serie de correo electronico automatizado de newsletter.
Tal vez te preguntes cual es el punto de mejora de un plan de marketing viejo, pero este paso te permitira ver lo que harias de forma distinta. Con el conocimiento y la experiencia que has adquirido en este ano, podras mejorar y obtener mayor exito con ideas mas eficaces para tu plan de estrategia de marketing 2015. En vez de planificar una estrategia de marketing digital de la nada, ya posees una base para el siguiente ano, con la informacion del ano anterior.


Hotelovy a mezinarodni marketing neni vhodnym ci dokonce nutnym nastrojem pouze pro velke hotely. Our company took part in two tenders, which then won and started work on developing marketing and graphic identity of the school, which will soon be on their own and new. Fan lines, reminiscent of the open book of their number (23) refers to the number of study subjects. The Break-even Analysis indicates $4,633 will be need in monthly revenue to reach the break-even point. Marketing expenses are to be budgeted to increase visibility during the forecasted busiest months of CCC. You’ll learn to visualize your goals, identify your limitations and capitalize off of your best features! You may also want to include one or two loyal or potential customers in this session, if they’re willing.
You can check out Mplan’s sample restaurant marketing plan to get some initial ideas. They’ve also outlined the importance of setting a detailed financial budget to go with your plan.
These are tried and true methods of analysis that apply to most businesses’ marketing needs. For each step, leave space to record your notes and observations as the plan is implemented. Become your own marketing strategist by following these four steps, and remember, don’t forget social media!
It operates within windows of promotions and conversion goals: application deadlines, class start dates, and on-campus events.
We have the technology and know-how to target the right potential, so that’s what we should do. A Marketing plan is a comprehensive set of lead-generating marketing channels, that then filter into your admissions system, and have at the least an estimate on how many leads you need from each channel to enroll your target number of enrolled students. Love it or hate it, you would be wise to invest some time in Facebook, as that’s where many of your potential customers are spending their time!
So there is no better way to spread recommendation than through social media channels, where hundreds, if not thousands of potential clients in your area can hear all about you and your business.
It has been a huge factor in us building a highly successful driving school with 23 instructors, all of whom have full diaries.
It’s about building trust, engaging with present and future customers and positioning you as a respected and successful instructor or driving school.
Then every now and again, promote yourself – post a special offer, post photos of pupils that have recently passed with you or your driving school. That can work quite well, but you need to understand the pitfalls of doing so, especially if you have not correctly set up your privacy settings to control which groups of your friends can see your content. But the friends on my personal profile are allocated to specific groups, so I can control who sees what. For a list of 14 benefits of a Facebook Business Page over a Personal Profile, take a look at this excellent article by Jon Loomer. It’s probably best to opt for a ‘Local Business or Place’ as you will be wanting to let people know where you are based.
You can now select ‘Driving School’ from the category section, complete the ‘about section’ and add in your website address. Then if people find you using your name, they can easily click through to your business page. Again choose an appealing photo for your cover but then add words including a clear call to action.
Utilizando las nuevas tendencias de marketing que se adapten a tu negocio, deberas de realizar un plan de marketing 2015 antes de que finalice el ano y puedas estar por delante de la competencia.
Elije la opcion que se adapte a tus necesidades de acuerdo a donde estas con tu negocio - ya sea que estes empezando o que ya tengas algunos anos con el. Ya que quizas no cuentes con una gran cantidad de informacion que te ayude, deberas evaluar tus tacticas comerciales y de marketing de una forma distinta. Por ejemplo, supongamos que quieres construir una lista de E-mail de unas 3,500 personas antes de que se termine el 2015.
Para que estas metas sean mas faciles de alcanzar, se fraccionan estos objetivos en pequenos pasos a seguir.
Solo tienes que mejorar las tacticas de marketing y los cambios que se han presentado durante el ano pasado.
Kveten 2011 - Marketing and corporate identity is not only a necessity in large corporations. The brand industry is always determined by a "sheet" and the color works as a virtual dividing line between the texts.
They are used by professional marketing executives to strategize from one-person businesses to multi-million dollar corporations. For example, your restaurant’s main internal strength might be its use of only organic, local ingredients, which relates to the external opportunity of increasing health-conscious consumers in our society.


As such, the marketing channels for education utilized must be adaptable and dynamic, while also reaching the correct people with the highest student conversion potential.
Furthermore, many of your competitors are undoubtedly reaping the rewards of Facebook marketing – and if you’re not, you are losing out.
This type of marketing has its pitfalls – it can be very expensive to advertise in local media and directories and very time-consuming to traipse around your town delivering leaflets and postcards. But if you’re looking to further increase your client-base and pupil numbers, definitely take a look at Facebook. Furthermore, when you get to learn more about Facebook, you can actually target specific types of people, from their age, interests and home town, right down to the college they attend and other Facebook pages they may like.
When I post content or photos relating to something personal about holidays, nights out or my children, for example, ‘Family’ and ‘Close Friends’ see everything I post. Although your address will show on your page, you don’t have to add your house number if your work address is the same as your home address. Also on this page, you can choose a unique Facebook web address to make it easier for people to find your Page. To do this, go to your Facebook personal profile, click on ‘About’ and add your new page to ‘Work and Education’.
The about section also lets you add hours of opening, a contact number and links to other social media sites that you may use (Twitter, Pinterest, Google+, Instagram, etc). For example, below you can see the cover photo we used this Spring on our Facebook business page – ‘Call us now and pass for Summer!
Ya que comienzas a planificar tu estrategia de marketing para el siguiente ano, despejas tu mente, identificas tus principales metas y trabajas a partir de alli.
Sigue mejorando las estrategias de marketing de E-mail hasta que hayas logrado los 2,000 suscriptores. Si no se te ocurre ninguna idea para un paso, has una pausa y descansa, y regresa mas tarde. The proof is a progressive high school ISSTE (Integrated Secondary Technical School of Economics) in Sokolov.Modern but also pragmatically thinking leadership of the school reached the measure, which is already in the western world as the standard across all business disciplines, as well as in education. Used UBUNTU font is representative of sans serif fonts whose uncomplicated design and good readability meets the needs of corporate design school with a technical focus. Your restaurant’s main weakness might be an outdated POS (Point of Service System), which relates to the threat of competitors who use sleek, new digital systems for wait staff. Let’s face it, leaflets are generally perceived as more of a nuisance than a help to homeowners, so they might actually do more harm than good!
You can even legitimately target Facebook ads at people who ‘like’ your competitors’ Facebook pages! Make sure your URL has your driving school name, not just the default Facebook generated URL. Using your company logo isn’t usually a good idea – your potential clients aren’t interested in a logo – they want to see who they are going to be buying from. Then on your personal profile, your business will be displayed in your about section and people can click straight through to your business page from your personal page. The key is to grow a fan base of people in your coverage area who match your target market. If you’ve been in business for a while, this model will be useful as a revision and refinement of your marketing plan. If you’re photo-shy or perhaps feel your photo might turn potential customers away, then perhaps use a photograph of a happy pupil, smiling broadly with their driving test pass certificate.
Also make sure you add a description so when people click on the cover image there are more details and further calls to action, e.g.
This won’t happen by itself and you will need to invest some time into growing your business page.
Again, draw up a customized diagram, based on something like this, to visualize the four P’s specific to your restaurant. This will make it easier for your customers to find you on Facebook and it will help with your search engine optimisation (SEO) as Google ranks Facebook highly.
Please don’t be tempted to rip a photo from Google images or use a stock photo – your profile image is your first point of contact from which your potential customers will glean their first impression.
Look out for our upcoming article on how to build ‘likes’ and use your new Facebook business page effectively. Of course, the author of the logo graphic designer and consultant Pavel Kroupa took into account the new architecture school building, and visions for the future. And last but not least, those listed under my ‘Weirdos’ category won’t see any of my non-public content at all! For this reason, don’t be surprised if your Facebook business page appears above your main website in searches.



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