The realm of Digital marketing is vast and it is not essential that you need to be on every platform to blow your trumpet.
We understand that after you build your web presence, you are surely expecting quality web traffic on your website and also improve on Search Engine Rankings.
About L7 SoftwareL7 Software is a fast growing software development company which has myriad of services to offer.
Melbourne media consulting - digital marketing consultants, Melbourne media consulting is a direct result of 10 years experience in the online marketing space. I find too many manufacturers and industrial distributors basing their entire content marketing strategy with one goal in mind – getting found in Google. Focusing your content marketing strategy only on SEO or top of the funnel traffic has many drawbacks.
People won’t automagically convert into qualified leads just because they found your industrial website in Google or other major search engines. Thanks to the recent algorithm updates by Google, current best practices in organic SEO go far beyond keyword matching, Meta tags and keyword density.
The content on your industrial website must strike the right balance between SEO and persuasion that will lead to conversion. Neither are generic value propositions very effective because your competition is probably claiming the same thing.
I’m not trying to minimize the importance of gaining rankings in Search Engine Results Pages (SERPs).
A more effective content marketing strategy is to focus on answering the needs of your visitors and helping them frame the decision at the very early stages of their buying cycle. Lead generation and conversions will only happen when your content is relevant and engages your visitors. Things begin to get very complicated when industrial companies realize that there is much more to content marketing than just publishing content for search engines. Achinta Mitra calls himself a "marketing engineer" because he combines his engineering education with 25+ years of practical industrial marketing experience.


I totally agree with the post, in content marketing strategy, nowadays everybody is fighting only for high search engine ranks and google is making it harder and harder with every single passing day, Now is the time companies should think about how to interact with their customers and should look beyond just search engines. Add Your Comment (All comments are reviewed by moderator, no spam permitted!) Click here to cancel reply. Progressive companies are now using predictive analytics to deliver an optimal service experience before a customer calls to complain or responds to a survey.
A concise Search Engine Marketing strategy is very crucial to lay the foundation stone of your digital marketing efforts. Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram and the list goes endless…But do know which one really works for you?
Keep an online advertising budget that suits your pocket and pay only for the advertisements that are clicked.
L7 Software uses White Hat link building techniques to create quality backlinks to your website. At the moment they include free shipping and from what I can tell when comparing prices with other online merchants, Amazon do currently have the best deal especially with the free shipping option. If I had to summarize it in one sentence it would be, search engines are not your target, human visitors are. That’s why your industrial content marketing strategy must be based on the entire sales funnel and not just ToFU (Top of Funnel) activities. Your content should address the real needs of humans first and let the search engine bots follow. For example, “We have XX years of customizing solutions for the ABC industry and offer the lowest price.” (See Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions).
I want to emphasize that it is just as challenging if not more so to persuade human visitors to take action once they land on your site. By the time they get to the RFQ stage, they’ll have formed a very a good idea of who you are and how you stack up against your competition. Instead I’ll use an excellent infographic that summarizes all the factors into a neat periodic table.


He has helped many engineering companies and manufacturers improve their lead generation, conversions, and marketing communications to increase sales. The customer , being human is the end game, answer the question, serve up the solution and make sure that the customer interface allows him to interact with you as efficiently as possible. Join this Mastery Webinar for leading-edge thinking and examples of "predictive customer service," including how signals from the Internet of Things can predict service failures and enable the organization to be proactive.
Held May 17-19 in Denver, Colorado, this event will feature powerful keynote addresses, engaging workshops, and valuable networking all aimed at driving business success through customer insights and intelligence. SCORE 2016 will feature powerful keynote addresses, engaging workshops, and valuable networking all aimed at driving business success through customer insights and intelligence.
Associating with the right people who can feel the pulse of your business is crucial when it comes to adopting ethical digital marketing practices.
L7 Software adopts proven, tested and White hat SEO strategies which boost up your ranking on search engine result pages (SERP). We specialize at mounting and executing your Google AdWords Campaign and other PPC ads to generate the right leads. While it is true there are certain aspects of SEO that are technical, it is only a small part of optimizing content. Understanding the difference between discovery optimization and conversion optimization is critical to your success with industrial content marketing.
Attendees will also receive two special reports focused on research and best practices for CX leadership. As one of the best digital marketing companies in India, we discuss your products, markets, business goals and challenges before we outline a viable internet marketing solution for your business.



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