Search Engine Optimization is the process of choosing the most appropriate targeted keyword phrases related to your site, and making sure that these phrases help your site achieve a high rank in search engines, so that when someone searches for specific phrases it returns your site somewhere within the top ten search results. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.
Search engine marketing and promotion companies will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic.
I have used a few SEO service providers who have done a good job helping me improve and increase the flow of traffic to my websites, but you have to be careful and do your due diligence when deciding whose services you will employ. Getting found by your potential customers on the web requires a great deal of work behind the scenes. Visual Inspiration understands what it takes to optimize your web presence, not just your website, and we focus on using your keywords to attract prospects to your business from every angle. Take the next step in marketing your business by signing up your FREE Inbound Marketing Analysis. I’ve developed a system over the years that has been incredibly useful in boosting SEO results and traffic for press releases and other announcements for my small business clients. Actually, this strategy works for just about ANY piece of NEW content online – a blog post, press release, even a podcast show. Basically, it involves creating a coordinated social media promotions campaign that launches within 60 minutes of the press release or news announcement.
In my experience, the combined effect of all of this promotion as soon as the Press Release or announcement is made has generally been a 4 to 5 times increase in traffic thanks to the improved search engine rankings of this new.
By promoting your new content in so many ways on so many networks, Google notices this and says “Hey!
Many newbie marketers start their SEO campaign with writing articles for online article directories and Ezines. The most basic problem was that marketers had to do each article submission manually one-by-one, which can get very tedious.
Search engines do not penalize your website for duplicate content but they do not add to your search engine rankings. An article spinner is a good idea because you can take one original article and make it into 50 more original articles that can be submitted to article directories for a huge jump in your rankings and organic traffic. I am sure you have heard the expression” I wish I could clone myself” in a way using article submission software clones not you but your submission efforts. There is nothing you as a marketer should want more than to be able to set it and forget it.
About the Author:  Ken Laing is a small business web designer that helps small businesses to get more customers on the Internet. Likewise, the more valuable the content you post on your website or blog, the better search engine rankings you will get.
Here are just a few examples of Black Hat SEO Techniques still being used today – avoid them at your own peril. Of course, blog commenting can still be a good strategy for building relationships and getting click-through traffic from high traffic blogs, but it’s not an SEO strategy directly. Web directories or blog directories are actually a very good source for getting links and a SMALL AMOUNT of SEO value for your website. So instead of adding your blog to say 5 or 10 high quality directories, they add your blog link to 100 or 1,000 blog directories. I recommend for a new blogger or website owner, you submit your site to 5-10 high quality directories in your niche and then forget about it. But some of you, I know, are looking for a simpler way to do it – that will get you SEO results and improved rankings much faster. This SEO tip is PURE GOLD – and if you apply it, I guarantee you will see more traffic on your site. Find a post on that huge site where guest bloggers contributed content (usually big list posts are structured this way). Go to the guest bloggers websites – if they themselves are bloggers, then contact them and ask them if you could write a guest post for their site. Then all you have to do is follow-up with the bloggers who respond, write a guest post for them, and ask them to link to you in the signature – BAM! Small businesses are weighed down with limited capital which is why they have to prioritize their investments in avenues that can deliver faster, better ROI (Returns over Investment). With more and more people turning to the Internet, it is now a gold-mine for many small yet ambitious companies to benefit from local search marketing. More and more people are comfortable buying products and services online because not only are they usually available at a lower price, they do not even have to waste time and effort in travel.  If you are a business catering to a local audience, you have a much better chance of attracting your target customers easily online. Through the power of local search marketing, you can ensure that your business gets top listings in search engines when people are looking for products or services near their area.  Having high rankings in local search can be amazingly beneficial because you will be able to drive a quantum load of traffic to your website, resulting in high amount of sales and profitability. There are also other successful strategies that should be a part of your local online business model like pay per click and social media. Social media is one of the most effective ways for a small business to gain customers who are looking for products or services in a local market.  Having a growing presence on social media sites like Facebook builds trust and patronage for your brand. Pay Per Click method includes creating an ad and posting it on ad networks like Google Adwords, Facebooks ads etc You can set the advertising budget according to your requirements and also customize it in such a way that you can ensure that they show up on certain times and cater to a particular niche or age group. There are many other methods also that can give you  better rankings for your local business without burning a hole in your pocket like including your business in online local business directories, Google Pages, Google Maps, Google Places and leveraging the power of Google Plus, the social networking site of the search engine giant.  A smart-thinking business should not be concerned by budgetary constraints because there is a way to get a huge amount of potential customers at less cost through the power of local search marketing. About The Author: John Shaw is originally from New Orleans and is an accomplished Internet Marketing Specialist with 12 years of experience in the industry. Armed with a bachelor’s degree in graphic design, John has worked for large technology companies such as HP and Pervasive Software in addition to running the Internet Marketing Department for marketing agencies such as Leverage Marketing. In his spare time, John enjoys drumming, which he has been doing for 20 years, riding motorcycles, and spending time with his son and his dog. No matter what updates and changes Google came out with last week, last month, last year or 5 years from now, Google still has the EXACT SAME MISSION: To find the best web page that matches up with what a user searches (and make a ton of money from Google ads doing it). You see, Google does not give a crap if the search result has 3% or 7% keyword density or if it has just one infographic image or 50,000 words with no images. This is what you should be focusing on – because guess where all the links to your site are going to come from? If you’re still trying to build backlinks to your site, the BEST way to do it BY FAR is to find HIGH QUALITY sites in your niche that already have good traffic (check their Alexa Ranking) and are obviously not spammy. However, when Google penalizes your website because it’s too unique (aka: when you’ve over-optimized your blog with too many SEO techniques too quickly) it can seem like you’re being mistreated for doing things right. As a blogger for an SEO company, I have worked under the reality that Google updates its algorithms quite frequently and I understand how this can cause a little hoop jumping when the new algorithm is unleashed on the web.
Overall, Google uses 200 factors (and they don’t tell the public what they are) to determine whether a website is the recipient of an over optimization penalty. Spam is frowned upon in Google for obvious reasons, but as an SEO you understand how important including your target keywords in places like your body copy, title tags, meta data, image captions, and link strategy is to your website’s success.
No one wants a BLOOP (or a Back-link Over Optimization Penalty) –especially if you’re an SEO. About The Author: Caeden M MacGregor is a staff writer for SEO in Vancouver who specializes in blogging on viral marketing, social media, and internet marketing tips and techniques. Just like mass blog commenting, this tactic that used to be the bread and butter of SEO no longer works.
The only way to dominate traffic on Google and build a sustainable online business from Search Engine traffic is to naturally build links – and the best way to do that is to create GREAT CONTENT.
SEO or search engine optimization is a process of improving the quality and volume of web traffic to your website by using some proven SEO techniques. But often times, website owners or blog owners commit some SEO mistakes that results in taking a toll on their businesses as well as personal finances. The most common mistake that web owners often commit is that they use long URLS with long parameters. There are many instances where web owners put web page titles without any relevance to the subject of the post.
Navigation and sitemaps are important to not only the visitors of the site but also to search engine spiders. Avoid using generic anchor text like “click here” as much as possible since it says nothing about the page linked to.
Do not spend a lot of time in finding the latest SEO tricks and trends in order to make your site ranked better.
In conclusion, afore mentioned are some SEO mistakes that you should avoid in order to optimize your site effectively. Not familiar with SEO?  In fact, most people have no idea how search engines like Google figure out which websites rank at the top and which are completely ignored.


In short, search engine optimization or SEO is the art and science of making your website as easy to find by the search engines as possible. SEO is arguably THE most important factor when it comes to creating a profitable and successful online presence because without it, no matter how cool your website or how earth-shatteringly amazing your product or service is, if no one can find you in Google, then its all for nothing.
Well lets say you are a dentist in San Mateo, California and you want to grow your business. However if your business website is not appearing on the first page of search results, then potential customers are going elsewhere for their dental services. Additionally, it has been shown that for people that are searching for local business services online, 61% of them make a buying decision on that search! Now more than ever before is it vitally important for businesses to have excellent exposure on the search engines like Google, Bing and Yahoo.
To gain relevance for your website, the content on your website needs to be related to the search terms or keywords your potential customers are entering into the search box.
At CSIO, she is responsible for advancing the organization’s central mandate of delivering leading-edge technology standards and solutions to improve the competitiveness of the broker distribution channel in Canada. Catherine holds an Honours Bachelor of Arts Degree from York University and is a Fellow of the Insurance Institute of Canada. The most common success benchmark for SEO is how close to the top of the page a website appears in search results, known as search ranking – brokers who appear in the top three results for a search on “car insurance” are much more visible than those who appear lower down on the page.
In an industry where dozens of local brokers may be in competition for common search terms such as “car insurance,” the finer points of SEO can make a world of difference. The aspect of SEO most likely to deter businesses from developing a strategy is that SEO always changes – what search engines such as Google prioritize today may carry less weight tomorrow in favor of new criteria.
It is vital that brokers conduct a regular review of their SEO practices against credible sources, such as SEO Updates, on latest developments. One trend that shows no sign of abating, however, is that SEO thrives on content – blogs, articles, videos and social media posts all contribute to a company’s visibility and page ranking.
SEO also demands patience – results seldom appear overnight, but instead develop over time. While the above principles are a good start, the Internet and market forces are dynamic entities that seldom remain satisfied with the status quo.
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Contents1 Top 4 search engine optimization (SEO) Tools2 Top 4 search engine optimization (SEO) Tools3 #1.
Well, to be honest, any content website is just incomplete without keyword researching and thus, I am presenting the Top 4 search engine optimization (SEO) Tools. On the other hand, this tool is also used by Webmasters to get keyword ideas for their blogs to get good search engine rankings. The only disadvantage one has to face during the usage of SEMRush is that it allows only 10 searches a day per user. This tool not only assist you will great keyword ideas but also gives you free reviews about a particular website. Search Engine Optimization (SEO) is essentially the best practice to getting more leads and sales from peoples earching for your product or service. SEO is an affordable, long term investment and should be run in conjunction with an overall Internet Marketing Strategy.
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.The most important thing is SEO helps you get traffic from search engines without paying for clicks. Search engines crawlers crawl millions of sites every day, they which they display in the form of Search Engine Results Pages (SERPs).
The screenshot below illustrates the general consensus based on our research is that Organic Traffic receives 10 – 20 TIMES more traffic than the top paid listing.
It basically involves fine tuning the content of your site along with the HTML and Meta Tags and also involves the appropriate link building process. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and possible improvements, in order to keep your site traffic flow and your search engine ranking high. Keep in mind that SEO services are usually moderately expensive in the best of cases, so be careful! Search engine optimization (SEO), Search Engine Marketing (SEM) and Social Media Optimization (SMO) involve much more than adjusting title tags on your website or paying for links from other websites. By building a well-optimized website, producing valuable and effective content, and promoting that content through social media, your traffic will increase.
Pick the brain of one of our Inbound Marketing Experts and learn the your next steps to increased leads and sale are. This strategy works so well because Google now places a big priority on newer content – they want the freshest, most relevant content to come up to the top of their Search Engine Results Pages (SERPs).
Try it for your next press release or blog post and let me know what kind of results you get! This method offers high quality back links that fall within the marketer’s niche and can bring massive amounts of traffic to a fairly new website.
The whole goal to article marketing is to get quality back links that will boost your search engine rankings and thus bring high quality traffic. You upload your article to the software and click the submit button and your article is submitted to over 200 directories within seconds.
The more VALUE you add to your customers, the more they will buy and the more you will earn. Links are nothing but a measuring stick used to approximate which web page(s) have the most valuable content in relation to any given keyword someone searches for. Originally, it worked VERY VERY WELL – which is why Google shut it down many years ago.
If someone reads your comments and later links to your site organically, then it could provide SEO value – but not from the link itself inside the blog comment. Instead of writing a long, detailed post on how to do it, I just recorded this screen capture video to show you exactly how to do it. You’ve now got high quality backlinks coming from blogs that have been linked to by the biggest, highest quality website(s) in the world. Most companies state that they wish to advertise as much as they want to but they are limited by the cost of advertising as well as the inability to attract the potential buyers or subscribers.
He is especially adept at analyzing, developing, and facilitating strategic marketing plans for his clients, who include hundreds of corporations and local businesses in the Austin, Texas area where he currently lives and works. He is currently a founding partner at Local Superiority, a good SEO company specializing in local search marketing. Google DOES NOT CARE what is on the page – they just want it to be the best, most RELEVANT page for the searcher to view.
If you don’t buy links, sell links, stuff keywords, post duplicate content or link to porn sites, YOU WILL BE JUST FINE now, next week, next year and 1 million years from now.
One recent update of this nature seemed actually targeted at search engine marketers who overuse SEO techniques on their blogs and websites. Instead, use only one heading 1 per page or blog article and break up the copy using H2s (heading 2s) and H3 tags (heading 3s) sprinkled with varied SEO keywords.
But you’ll be slapped with a big old BLOOP if all of your back-links contain the same anchor text (if you’re in the habit of repeating the same anchor text over and over STOP IT NOW!!!). However, if your entire website links target your main URL (or go back to your homepage) it’s not helping your site visitors find the information they want now is it.
Caeden has written for numerous blogs in a variety of fields ranging from software to fitness, and from gourmet food to travel. It’s basically how you plan your web content to attract traffic from search engines like Google and Bing.
I would estimate that at least 75% of sites that sell links have been penalized by Google and those links are absolutely worthless – in fact, getting to many links from sites like that would dramatically hurt your rankings in SERPs. If you create great content that helps people, that solves real problems – then you will naturally attract links to your site and you will be rewarded heavily by tons of search engine traffic. Skip the automated software and go create some great content that actually helps people solve a problem. Using this kind of URLS creates difficulty not only for the visitors but also for search engine spiders. Remember, bots cannot read JavaScript and Flash and so this kind of content should be avoided.
Remember, the main trick for optimizing your webpage is to post quality content on the site.


Make sure you write unique articles for your site so that it can attract potential visitors.
And when you make it easy for the search engines to find you…then your potential customers find you as well. As a result, they are going to have a very hard time finding your site and learning about what you do.  the truth of the matter is, the last time YOU did a search on Google for anything, when did you ever go to the second page of search results? Every time a person enters any of these keywords into the search box, the search engine (and Google is the best at this right now) combs the Internet in a millionth of a second to serve up the web page or website they deem is most relevant and authoritative for your search. There are many ways to compete in this arena, and many of them fall under the banner of SEO, or Search Engine Optimization. In fact, 91.5% of consumers spend all of their time investigating companies that appear on the first page of search results.
By discovering what new types of content and technical requirements search engines prioritize over time, brokers can continually modify their strategy to maintain and improve their SEO. Brokers who regularly post blogs on their website and distribute interesting content via social media will enjoy improved rankings. Considered as simply part of a larger marketing strategy, SEO is a long-term effort that ultimately leads to higher brand awareness among potential customers and an improved rate of converting visits to sales.
It is crucial to stay informed and regularly review one’s SEO strategy against emerging trends to maintain a strong position. Please note that due to the volume of e-mails we receive, not all comments will be published and those that are published will not be edited. This tool helps to find the accurate demands and estimate competition for a particular keyword.
The key feature of SEMRush is that when we search a keyword on it, it gives you the list of the most popular keyword till the least popular keyword along with key phrase queries to sites that rank and or purchased ads from the search term.
WooRank website review also allows the users to know the keywords in which a website tops on search engines and notifies with the website’s tough opponents also.
Currently studying in 10 grade in Chhattisgarh (India), I love writing all about technology including , tech trends and tech tutorials. The sample Campaign Report below effectively illustrates the substantial return on investment possible with successful SEO.
Each SERP consists of 10 websites that are ranked from the top of the screen to the bottom according to how relevant they are to the search. SEO does help in promotion of sites and is also known as SEO copyrighting because most of the techniques that are used deal with text.
In other words, if you’re getting 100 clicks a day from Google AdWords, your competitor who’s ranking#1 organically is getting 1000 – 2000 clicks a day!
A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Normally the search engine optimization experts work with the web designer so that they can build an integrated plan together right away, and so that all aspects of design are considered at the same time. An increase in traffic leads to more opportunities for customers, and this is the basis of inbound marketing.
When article content writing hit its peak thousands of article directories popped up everywhere online. When you submit to over 200 article sites it can take weeks to finish the submission process. You can still, of course, comment on any blog you want and put a link in your comment to your site, but the search engines give those links absolutely ZERO VALUE. There are now millions of websites with members who have profiles – and in those profiles you can place a link back to your website. Known as over-optimization, Google will slap you with a penalty if they suspect your search engine ranking was earned artificially (or via too many so-called SEO tricks).
No, it’s probably frustrating them and having them click off your site to another more helpful one.
Most of the people using blog link wheels have found their traffic from Google shrivel to a mere 25% or less of what it had been before the update.
Google is way too smart to have a bunch of internet marketing noobies with Scrapebox or some other crappy automated software outsmart them.
You can thank me later for saving you thousands of dollars that you no longer need to spend on another worthless search strategy.
The purpose of using a title tag is to inform the visitor and the search engine spider about what is there on the webpage. Instead, have a sitemap encoded in both HTML and XML so that search engine spiders can navigate the web site more easily.
But do not use descriptive text that is irrelevant and has no connection with the target webpage. This file is located in the root folder of the website and it instructs bots which folders and pages to crawl.
So devote more time in writing content for your website so that it can attract more and more traffic.
Even if you target the same topic, at least make some variation in keywords, like for instance instead of writing make money on Facebook write making money with your facebook. The content on your website must be easily found, but it must be relevant to the search engine queries your customers enter. In other words, companies who rank below the top 10 or 20 will make do with less than 10% of the available market.
Mobile websites are another means of improving SEO, as search engines automatically detect and prioritize pages that display well on tablets and smartphones.
But with sound SEO practices and an eye on the latest updates, brokers can create and maintain a high ranking and improve their competitive position in the P&C insurance industry. Doing perfect keyword research is necessary as many experts have said that it leads to huge and huge amount of traffic, AdSense earnings and Affiliate sales.
Also, it gives a list of the related keywords with high demands with low competition, helping bloggers to choose the impeccable keyword. In order to search keywords on Spyfu, you have to enter your opponent website or the desired keyword. The more competition there is, and the more established it is in the search engines, the longer results will take to materialise.
Basically, it can be defined as the activity of optimizing web pages in order to make them more user search engine-friendly for getting higher positions in search results. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. As soon as Google raises the rankings, the new content gets more traffic, which  gets more social media shares, and so on. If you are a serious article marketer or you want to be then article spinner and submission software could make your life a whole lot easier and your website a whole lot happier. Which is why these comments provide no search engine value – there are too many of them. Not only are you turning off readers, Google will assume your blog is not relevant and slap you with a penalty. It looks like Google caught on to all the SEO firms and spammers who just created massive blog link farms. So it is very essential to optimize your site using appropriate keywords so that you can achieve a high ranking in major search engines, like Google and Yahoo. So it is extremely important to put keywords in the title tag so as to help the visitors understand the essence of the webpage.
This will help you create a complete different page for each keyword and will add value to your site.
Good mobile design carries other business benefits apart from SEO – visit the CSIO website to access our white paper, Best Practices for a Mobile-Optimized Website, to learn more. The point I want to prove here is that the first step to successful blogging is perfect keyword researching, which thus, cannot be ignored anyhow.
The tool have its users all over the world and it is mostly used by bloggers and marketers for PPC ad campaigns. When you submit an un-spun article to hundreds of online directories search engines will only count this article as duplicate content.
Most reputable software companies offer a full satisfaction guarantee that offers a full refund so you really have nothing to lose. And in fact, if you have thousands of spam comments linking to your site, Google will very likely penalize your site.



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