In Raging Creations’ experience, prospective clients are usually familiar with the term ‘SEO’ and have some idea that it has something to do with promoting their website to search engines.
Search engine optimization (SEO) is one part of what is now commonly referred to as search engine marketing (SEM).
However, PPC can come at a great cost and it is not as effective in building long-term relationships due to customers’ inherent distrust of paid ads. It is important to view SEO as an ongoing marketing function rather than as just a one-time web project. In addition, your competitors are always trying to find new ways of improving their rankings, which means relegating your own ranking to the bottom. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Por Miguel Lobato Muito se fala sobre o SEO mas poucos ainda reconhecem a sua importancia. Clipping is a handy way to collect and organize the most important slides from a presentation. Studies reveal that properly implemented search engine marketing leads to increasing revenue. Search Engine Optimization (SEO) refers to editing all the content and contextual elements on a website so that search engines can effectively index the site.
SEO stands for search engine optimization is the process of improving the visibility of a website on organic (natural or un-paid) search engine result pages (SERPS), this happens by incorporating search engine friendly elements into a website. This basic keyword research is a great tool to find keyword suggestions, search volume and the level of competition.
When you type in your keyword or topic this tool will give you access to related keywords and phrases that you could target. This tool generates keyword suggestions, measures competition, and helps you with writing content.
This tool allows you to see what the keywords that your competitor is using, in organic terms and PPC traffic.
This tool analyses how competitive your keywords are, it requires an subscription but it is worth every penny. There are differences in the approach and long-term results of white hat and black hat search optimization. Most search engine optimization companies work in a grey area, called Gray Hat search optimization. SEO is often seen as a good way to avoid spending a lot of money on advertising by getting high ranking in the organic search engine results. As I discussed before search engine optimization is not suitable for businesses that are looking to save money by not using other forms of online marketing. There are a lot of misunderstandings when it comes to what search engine optimization can do for a business.

It can improve your websites ranking provided that the group of keywords has been well researched over a long period. Hiring a SEO is a big decision, it can help improve your site and it can save a lot of time, but it can also be a risk it could damage your site and your reputation.
For many, however, search engine optimization can be as mysterious and as daunting as alchemy. SEO seeks to improve the number and quality of visitors to a website from natural search results (also known as organic or algorithmic results). As a marketing function, SEO requires an understanding of marketing principles such as competitor analysis, branding, promotional strategies, and customer relationship management. Once indexed, search engines use proprietary, secret formulas to “rank” the site based on searchable keywords.
We helped numerous clients in San Antonio, Austin, and Houston harness their SEO potential for great results. Search engines constantly evolve due to ever-changing algorithms and the development of new features. Many search engine companies strive to deliver salutation and results for customers by utilizing techniques, which do not cross the line with Black Hat SEO but are also not considered White Hat SEO. Besides this not being the true purpose of search engine optimization, it can be a dangerous way to do business. SEO is a process for the long-term process this is most defiantly the case if it to contribute to a bottom line of an online marketing effort. Before you consider SEO make sure to do enough research and to understand the advantages and the possible damage that it can bring to your site.
You need a SEO strategy in place in you are interested in being successful in online marketing.
Raging Creations believes that when clients have a firm grasp of the concepts and mechanics of SEO and how it impacts their business, they tend to become more active and more effective partners in a SEO campaign. The other part of SEM is Pay-per-click (PPC) marketing, which relies on paying the search engine to display a paid link in the SERP. The popularity of ad-blocking browser add-ons also means that a large percentage of search engine users do not even get to see the PPC ads in a SERP. It must be done on an ongoing basis because the search engine marketing environment is very dynamic. However, just like any other marketing function, it is important to set specific goals and objectives in order to determine whether you are getting your money’s worth from your SEO effort.
After indexing and ranking a website, search engine users who search for relevant keywords receive a link to the website.
Changing markets and new players constantly invest in new SEO strategies that also affect the rankings of a website. On-page optimization refers to backlinks (links pointing to the site which is being optimized, from other relevant websites).

White hat SEO uses techniques and methods to improve the search engine rankings of a website which does not run on search engine guidelines. Grey Hat search optimization can be recognized by its affordable pricing, due to that the search optimization company has to reduce costs by restoring to questionable techniques in order to deliver the desired results of highly involved campaign activities. Search engine optimization should never be the only means of marketing a business, search engine algorithms are in constant flux, and any one of daily changes can impact a websites ranking negatively, it can cause real negative consequences for a company.  Organic ranking should not be the only traffic for a website that is being run as a business. It is a long tem solution that does need a lot of investment of time in order to be effective. These are the things that SEO can do for you but keep in mind that there are things that SEO cannot do for you: it can not make your website irresistible for to search engines so that it will rank for any keyword you desire.
Investing in PPC can be an effective means of delivering new visitors to your website, especially when the searcher is intent on purchasing a particular product. Search engines constantly update their ranking algorithms, so the SEO techniques that worked before may become irrelevant in the future.
By investing in a long-term Off-Page SEO strategy, companies can stay ahead of their competitors regardless of changes.
White Hat techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. At the end of the day there is no right or wrong way to implement search engine optimization, but whilst selecting a type it is advisable to consider the risk you are willing to take.
Having said all this search optimisation can contribute majorly to nearly every online marketing campaign.
If you are a new business and you are looking for a way to get a lot of traffic to your website search engine optimization is not for you.
Improve your rankings for the most competitive keywords in your field in a couple of weeks. In line with this, Raging Creations would like to offer this series of articles that aim to present the nuts and bolts of SEO in a simple yet comprehensive manner. If your website is not listed in the Top 10 on the results page of major search engines, then you are losing business to your competitors.
This type of SEO is steady and gradual in growth but it is lasting in the rankings.  Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high ranking for a website. It cannot optimize your website content by using a secret keyword density that only SEO’s know and help get you site up in the search engine result pages for your most desirable keywords.

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