There are few things I talk to clients about that can be as confusing as search engine optimization or SEO. One of the reasons it’s easy to get fooled is that no one without a strong IT background truly understands the Google algorithm, and even if they do, it’s constantly changing.
Recently I looked at a client’s web page, and while it had content, it was embedded inside an image.
This article “Top SEO Black-Hat Tricks Still Being Used” courtesy of Media Post on the black hat tricks still being used will give you some ideas of what to be aware of when you talk about SEO.
Here’s where you’ll find our opinions, memories and even narratives about our pets as well as industry information about the latest trends in digital marketing, public relations and employee recruitment advertising. Not familiar with SEO?  In fact, most people have no idea how search engines like Google figure out which websites rank at the top and which are completely ignored. In short, search engine optimization or SEO is the art and science of making your website as easy to find by the search engines as possible. SEO is arguably THE most important factor when it comes to creating a profitable and successful online presence because without it, no matter how cool your website or how earth-shatteringly amazing your product or service is, if no one can find you in Google, then its all for nothing.
Well lets say you are a dentist in San Mateo, California and you want to grow your business. However if your business website is not appearing on the first page of search results, then potential customers are going elsewhere for their dental services.
Additionally, it has been shown that for people that are searching for local business services online, 61% of them make a buying decision on that search! Now more than ever before is it vitally important for businesses to have excellent exposure on the search engines like Google, Bing and Yahoo. To gain relevance for your website, the content on your website needs to be related to the search terms or keywords your potential customers are entering into the search box.
Many local businesses have been struggling with the recession impacting all of us over the last several years. 2) Register your business information (name, address, phone, website, email etc.) for that local city listing. 3) Add an event (sales promo, coupon offer, grand opening etc.) to schedule on the calendar of events.
Hummingbird is the most recent algorithm update announced just recently during Google’s 15th birthday celebration. Content marketing is the art of communicating with your customers and prospects without selling.
For every search query performed on Google there are millions of web pages with helpful information. Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. Ask your questions out loud and get answers spoken back whether you are out and about or sitting at your desk. In the latest version of the Google Search App for iOS and Android, not only can you say your question out loud, but your search app can speak your answer right back to you. Voice search on desktop and the Google search app use the power of the Knowledge Graph to deliver exactly the information you need, exactly when you need it. Search engine optimization (SEO) is the process of improving the listing rank of a website or a web page awarded by the search engines (Google, Yahoo, Bing etc.) by creating a website design with good related information, content and back links. There are several major commercial search engines – Google, Bing, Yahoo, Ask and AOL Search. Search Engine Optimization SEO achieves increased search engine traffic and good website design can make (or break) a business or organization’s success. SEARCH TAGZ can help you get ranked on Google’s natural search results using our proprietary SEO Tools and web design services.
Oviedo Style is dedicated to enriching the local economy of Oviedo Florida using photos, videos, blogs and an interactive map.
SEARCH TAGZ SEO Designer Tools and web design services are software components that have been developed by SEARCH TAGZ that enables you to design and create effective web page ads for your business that links back to your main website.
These web page ads are “Internet Advertising Signs” that are fully optimized for effective Google ranking of your business website. SEARCH TAGZ provides a process to increase the visibility of your website without any changes to your existing website itself using SEARCH TAGZ SEO Tools (Search Engine Optimization Tags). There is no risk to you and nothing is needed to be modified on your website in order to benefit from our SEARCH TAGZ SEO Tools.
You just provide us the link to your destination (company website address) and we will bring visitors there for you. The Eternal Magic of Beirut May 2, 2016For many of us, it’s synonymous with war and strife. Search engine optimization is a key way that people are choosing to get the word out about their business. Search engine optimization refers to the use of many keywords in order to boost your visibility and search engines.
It is important that search engine optimization is incorporated into every single page of your site. There are many ways to add keywords and content to your site so it can be found by search engines. Unfortunately Google doesn’t read images which means all the content they added wasn’t being picked up by the search spiders. If you are looking for white hat tools, we are glad to review your sites to offer solutions that can work. And when you make it easy for the search engines to find you…then your potential customers find you as well. As a result, they are going to have a very hard time finding your site and learning about what you do.  the truth of the matter is, the last time YOU did a search on Google for anything, when did you ever go to the second page of search results?


Every time a person enters any of these keywords into the search box, the search engine (and Google is the best at this right now) combs the Internet in a millionth of a second to serve up the web page or website they deem is most relevant and authoritative for your search. Instead of pitching your products or services, you are delivering information as an educator which makes your buyer more intelligent. Today Google algorithms rely on more than 200 unique signals, some of which you’d expect, like how often the search terms occur on the webpage, if they appear in the title or whether synonyms of the search terms occur on the page.
Based on all of this experimentation, evaluation and analysis, in 2010 Google launched 516 improvements and changes to search. When users search on their smartphones, queries tend to be shorter — users don’t type as many words as when they’re using a full-size keyboard. The goal is that pages matching the meaning do better, rather than pages matching just a few words. And, using Google’s Knowledge Graph, your search app gives you smarter answers loud and clear. This search process produces an organic or unpaid natural search engine results page (SERP).
If your website cannot be indexed by these search engines, you will not be able to promote your business very effectively on the internet. Geo targeted visitors (advertising and marketing by location, local city or local shopping venue) can provide publicity, revenue, and local business branding. Access thousands of events in over 750 cities nationwide at your fingertips with this innovative app.
They are created and optimized when you provide information about your business, products and services.
We add additional online “advertising signs” on the vast internet pointing back to your business location.
Some businesses often miss the fundamentals of advertising and internet marketing and as a result they make many costly mistakes along the way.
Whether you have an online business or simply operate a website for your current business, search engine optimization is the way to go.
Google is the most popular search engine of all time, so much of the keywords used target the searches that Google users would perform. It needs to be done in a way that is organic, so that you are not turning readers off by weaving in needless words that make no sense.
For as many businesses that are trying to use search engine optimization, there are just as many experts available to help you learn how to use search engine optimization. This goal can make them vulnerable to scams and false promises of those who say this is simple to do and promise to do it quickly. The content on your website must be easily found, but it must be relevant to the search engine queries your customers enter. It’s not just an update to the search functionality — Hummingbird is a completely new search algorithm that affects 90 percent of all searches.
The essence of this content sharing strategy is the belief that if we deliver consistent ongoing valuable information to buyers, they will ultimately reward us with their business and loyalty. From a SEO standpoint, Google is continuously evolving their search product to adapt to the changing needs and usage by their visitors. This works on the Google Search App for iOS, Android and Chrome browsers for laptops and desktops.
Plus, searching with your voice makes searching words you’re not sure how to spell quicker and easier. The higher the ranking and more frequently a website appears in the search engine results pages SERP, the more clicks will be generated and increased visitor traffic will be sent to the website.
People who are looking for the products and services you offer will not be able to find you using Google.
Investing in a good website design, search engine optimization SEO, internet advertising and marketing, can have a high rate of return on investment (ROI). Grow your business using the internet’s search engines with high ranking free organic search results. It is like picking up shoppers from several different locations and dropping them off at your front door.
Regardless of the size of your business, the basic principles and understanding of the rules need to be followed when it comes to internet business advertising. Your small business advertising needs to easily deliver its main message in just a few seconds. Instead, you would do well to learn more about search engine optimization, density and how to properly use these keywords. Search engine optimization should be at the core of every business person marketing strategy, especially small business. Whether you want them to handle the search engine optimization content and implementation themselves, or simply teach you how to use it, there are plenty of professionals that would be glad to lighten the burden. Most people won’t notice a huge change in the search results, but for longer, more complex, conversational queries, Google provides better search results or answers to actual questions. Voice search queries tend to be longer, more complex, and a more natural conversational search.
There are different types of search results, including image search, local search, video search and vertical search engines (by industry).
The use of Google, Yahoo and Bing are a primary method of navigation for almost all Internet users today. Search Engine Optimization SEO, combined with the creation and use of an engaging well designed website to reach customers is the most cost effective form of internet advertising and marketing.
MICHAEL SPECTEROp-Ed Columnist: The Diabetic Economy May 2, 2016Chronic weakness in Europe and what it means.
For best results, you can even hire a search engine optimization firm to help you out, which will slowly grow your web presence.


As a small business owner you are competing against giants within your industry and need to take every advantage possible. Do your research and make sure that your taking every step necessary to increase your visibility. In order keep up the pace with Google and the coming changes you have to constantly test and evaluate the SEO process to keep your Google rankings. As we edge into the era of wearable tech, Google is making sure they are ready to provide the best voice search experience around.
Key word searches, are done by typing words into the search engine box using terms and phrases that can describe and are somehow related to what you want to find. Get your business ranked on Google and help jump start your business advertising and marketing campaign. PAUL KRUGMANThe Science of Fat: After ‘The Biggest Loser,’ Their Bodies Fought to Regain Weight May 2, 2016Contestants lost hundreds of pounds during Season 8, but gained them back. Understanding these fundamental rules of business advertising can have a dramatic increase in profits and help with new customer acquisition and customer retention. Add Credibility: There are many business advertising claims that have been proven false in the past and the general public is hesitant to believe what you tell them. By focusing on your search engine optimization, you’re putting yourself in a better position to succeed. It helps promotes your business and drives traffic to your website by being listed on the first page of Google as a result of good search engine optimization SEO. Your competition can take a large part of your advertising market, in which case it might then be hard to undo. A study of their struggles helps explain why so many people fail to keep off the weight they lose. According to the Small Business Administration, a small business should only spend about 5% of their gross sales on advertising. Search engine optimization is also very common, so you must keep up with the trends in the industry by using it as well. GINA KOLATAMediator: Letting Stephen Colbert Be Stephen Colbert (Whoever That Is) May 2, 2016CBS says it brought in a new executive producer for “The Late Show” so Mr. Test Everything: Large businesses have a larger budget to run ads and then see the results of how the public responds.
As a matter of fact, neglecting to use search engine optimization is much like neglecting to place ads in the paper was to businesses in prior eras. Whatever form of advertising you choose, make sure it is a good fit for your internet marketing plan, overall marketing strategy and online marketing budget.
Search engine optimization is simply here to stay for the time being, so you must get on board and learn how to use it. Use small test marketing of coupons, tracking codes, and specials to measure the success and placement of your business ad. JIM RUTENBERGFor Women in Advertising, It’s Still a ‘Mad Men’ World May 2, 2016Women now make up nearly half the advertising industry, yet it remains rife with sexist behavior, gender bias and pressure to be one of the guys. SYDNEY EMBERTed Cruz’s Support Softens Among the Delegates He Courted May 1, 2016The gravitational pull of Donald J. Be Easy to Contact: Every piece of literature, brochure, packaging, email and all company advertising signs should have full contact information including.
Match Ads to the Target: Successful business advertising directs a message at one target market at a time.
PETERSMalia Obama to Attend Harvard, but Not Until 2017 May 1, 2016President Obama’s oldest daughter will defer her college career until after her father leaves office. Tailor each ad for the different types of customers you get based on what motivates them to make the purchase. Field at Correspondents’ Dinner May 1, 2016The president turned repeatedly to Republicans’ nominating contest for comedic fodder at the annual press corps event. Create Curiosity: Successful business advertising does not close the sale on the product or service. Berrigan, Defiant Priest Who Preached Pacifism, Dies at 94 May 1, 2016Father Berrigan, a Jesuit priest and poet, defiantly protested the Vietnam War and served time for his acts of civil disobedience.
DANIEL LEWISFrom Albany to Prison: Ex-Lawmakers on Life Behind Bars April 30, 2016Coping in isolation. As three state lawmakers face sentencing, former politicians who have served offer their advice.
VIVIAN YEEMichael Bloomberg Says Both Parties Have Demagogues in Presidential Race April 30, 2016Without mentioning candidates by name, Mr.
Bloomberg compared them to divisive figures of the past as he addressed graduates at the University of Michigan. LIAM STACKContributing Op-Ed Writer: Stop Saying ‘I Feel Like’ April 30, 2016Pretending that every argument you make is just a hunch you have is self-destructive. AMY TUTEUROpinion: What Can Stop Kids From Dropping Out April 30, 2016Simple steps raise the graduation rate, especially among minority students.
KIRPOp-Ed Columnist: Donald the Dove, Hillary the Hawk April 30, 2016The Clinton-Trump battle of the sexes is already getting ugly. MAUREEN DOWDOp-Ed Columnist: The Many Faces of Dennis Hastert April 30, 2016Born-again Christian.
MICHAEL CORKERYInside Wealth: One Top Taxpayer Moved, and New Jersey Shuddered April 30, 2016The hedge fund manager David Tepper’s relocation to Florida is a case study in how tax collection changes when income becomes concentrated in the hands of a few.



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